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Keeping your content alive: From cradle to grave

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About me • User experience freelancer – information architecture, interaction design, content strategy  Far too long (10+ years) • Run UX Australia (Sydney, late August 2011) • @maadonna Card sorting How to write great copy for the web A practical guide to information architecture

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What still happens

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Content strategy “Content strategy plans for the creation, publication and governance of useful, usable content” Kristina Halvorson – The discipline of content strategy http://www.alistapart.com/articles/thedisciplineofcontentstrategy/ “It plots an achievable roadmap for individuals and organizations to create and maintain content that audiences will actually care about.” Kristina Halvorson – Content strategy for the web (New Riders)

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Does it matter? • Why isn’t it OK to write a site, launch and leave it?

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The world changes

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People’s expectations change

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Your content changes • Rules, policies, procedures, principles, ideas – they all just change

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What we’re going to talk about • Deciding what to publish in the first place • Identifying content types that can be left alone and which need to be looked after • Reviving existing content • Checking the content is still working • Retiring content when it is time • Processes for distributed content authors

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What we’re not going to talk about • Not e‐commerce/product sites • Not user‐generated content sites • Relates to content‐heavy sites • Not just words. All content – words, audio, video, diagrams etc

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What to publish • How do you figure out what to publish? • My list  Stuff you know that people need to know  Upcoming issues and topics  Cyclical content  Feedback from people  Questions from people  Things you learn from actual user research  Search terms

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Identifying content to leave alone/manage One‐off Needs checking and updating Grows over time

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Identifying content to leave alone/manage One‐off Needs checking and updating Grows over time • News • Articles • Summaries of something that happened (event) • Instructions • Processes, guidelines & policies • Data (graphs etc) • Conference talks (e.g. UX Australia) • Event details

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Reviving • Why restart when you can re‐use

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Reviving • Why restart when you can re‐use • Rotate articles to home page • Restart a discussion • Related and interesting articles

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Is your content still working? • Walk through key scenarios as if you were new to it

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Is your content still working? • Walk through key scenarios as if you were new to it • Pay attention to feedback and questions  “How much does the conference cost?”  “Do workshops cost extra?”  “How do I pay you?”  “What time does the conference finish?” • Use remote tools to see what’s happening on your site

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http://www.flickr.com/photos/24139340@N02/4931570875/

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Is your content still working? • Walk through key scenarios as if you were new to it • Pay attention to feedback and questions  “How much does the conference cost?”  “Do workshops cost extra?”  “How do I pay you?”  “What time does the conference finish?” • Use remote tools to see what’s happening on your site • Undertake usability testing

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Retiring content • What do you do when content is ready to retire?

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Retiring content • What do you do when content is ready to retire? • My list  Delete it (& redirect links)  Mark it as out of date  Wrap it up into past tense (UX Australia)  Archive it

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And distributed authorship… • Run content like a project • Set milestones/deadlines/tasks • If you’ve identified what you need & what its lifecycle is, this is easy

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Wrap up • Look after content for its entire lifecycle by:  Deciding what to publish in the first place  Identifying content types that can be left alone and which need to be looked after  Reviving existing content  Checking the content is still working  Retiring content when it is time  Putting in place processes for distributed content authors

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Questions & thanks • http://maadmob.com.au/ • +61 409‐778‐693 • donna@maadmob.net • Twitter etc: maadonna