Strategies for Communicating Your Design Ideas to Non-Designers

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ASSUMPTIONS STEREOTYPING APATHY CONFUSION MISUNDERSTANDING MOTIVATIONS

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LESS TALK MORE SHOW

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RESPECT THE CONTENT

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3 ) CLUELESS ABOUT THE DESIGN PROCESS Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS… What do you mean you can’t convert this into eLearning by Monday?

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FOCUS ON RESULTS

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KEEP IT REAL

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CONTRIBUTE MEANINGFULLY

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NON-DESIGNERS MAY SEE US AS… AND WE MAY SEE THEM AS BEING…  ADDING (UNNECESSARY) COMPLEXITY  MEDDLESOME  FOCUSED ON STYLE OVER SUBSTANCE  BACKSEAT DESIGNERS  VALUING PROCESS OVER PROGRESS  RESISTANT  SPEAKING IN GIBBERISH  UNIMAGINATIVE  NOT SOLUTIONS ORIENTED  UNAPPRECIATIVE HOW DID WE GET HERE? Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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STOP: AND START:  TELLING  SHOWING  RUSHING INTO VISUAL TREATMENT  RESPECTING THE CONTENT  PUSHING YOUR PROCESS  FRAMING PROCESS IN TERMS OF RESULTS  SPEAKING DESIGN GIBBERISH  KEEPING IT REAL  DESIGNING CONTENT CONTAINERS  CONTRIBUTING MEANINGFULLY HOW DO WE GET HERE? Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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TO HELP TOOLS RAPID PROTYPING & STORYBOARDING TOOLS  KEYNOTEKUNGFU.COM  KEYNOTETOPIA.COM  STORYBOARDTHAT.COM OTHER TOOLS  VIMEO VIDEOSCHOOL – STORYBOARDING BASICS LESSON  UNSTUCK APP