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STRATEGIES: COMMUNICATING DESIGN IDEAS TO NON-DESIGNERS PRESENTED BY TRINA RIMMER, DESIGNER-TYPE PERSON RIMMER CREATIVE GROUP Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE. KNOWLEDGE IS LIMITED; IMAGINATION ENCIRCLES THE WORLD. “ ” - Albert Einstein Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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 MANAGERS  STAKEHOLDERS  SUBJECT MATTER EXPERTS  DEVELOPERS  OTHERS… THE NON-DESIGNERS Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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ASSUMPTIONS STEREOTYPING APATHY CONFUSION MISUNDERSTANDING MOTIVATIONS

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IT’S NOT US VERSUS THEM Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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WE’VE GOT TO STOP. COLLABORATE. LISTEN. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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1 ) ADD NEEDLESS COMPLEXITY Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. DESIGNERS…

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1 ) MEDDLE WITH OUR DESIGNS Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS…

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LESS TALK MORE SHOW

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2 ) FOCUS ON STYLE OVER SUBSTANCE Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. DESIGNERS…

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2 ) ACT LIKE A BACKSEAT DESIGNER Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS…

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RESPECT THE CONTENT

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3 ) VALUE DESIGN PROCESS OVER PROGRESS Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. DESIGNERS…

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3 ) CLUELESS ABOUT THE DESIGN PROCESS Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS… What do you mean you can’t convert this into eLearning by Monday?

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FOCUS ON RESULTS

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4 ) SPEAK IN DESIGN GIBBERISH Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. DESIGNERS…

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4 ) HAVE NO IMMAGINATION Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS…

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KEEP IT REAL

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5 ) AREN’T SOLUTIONS-ORIENTED Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. DESIGNERS…

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5 ) DON’T APPRECIATE THE VALUE OF TRAINING Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved. NON-DESIGNERS…

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CONTRIBUTE MEANINGFULLY

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NON-DESIGNERS MAY SEE US AS… AND WE MAY SEE THEM AS BEING…  ADDING (UNNECESSARY) COMPLEXITY  MEDDLESOME  FOCUSED ON STYLE OVER SUBSTANCE  BACKSEAT DESIGNERS  VALUING PROCESS OVER PROGRESS  RESISTANT  SPEAKING IN GIBBERISH  UNIMAGINATIVE  NOT SOLUTIONS ORIENTED  UNAPPRECIATIVE HOW DID WE GET HERE? Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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STOP: AND START:  TELLING  SHOWING  RUSHING INTO VISUAL TREATMENT  RESPECTING THE CONTENT  PUSHING YOUR PROCESS  FRAMING PROCESS IN TERMS OF RESULTS  SPEAKING DESIGN GIBBERISH  KEEPING IT REAL  DESIGNING CONTENT CONTAINERS  CONTRIBUTING MEANINGFULLY HOW DO WE GET HERE? Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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TO HELP TOOLS RAPID PROTYPING & STORYBOARDING TOOLS  KEYNOTEKUNGFU.COM  KEYNOTETOPIA.COM  STORYBOARDTHAT.COM OTHER TOOLS  VIMEO VIDEOSCHOOL – STORYBOARDING BASICS LESSON  UNSTUCK APP

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READING Recommended trinarimmer.com/events/OLF

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THE SECRET TO CREATIVITY IS KNOWING HOW TO HIDE YOUR SOURCES. “ ” - Albert Einstein Copyright 2013. Rimmer Creative Group, LLC. All Rights Reserved.

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THANKS. trina@rimmer.net rimmercreative.com about.me/trinarimmer