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Today’s marketplace is exceptionally crowded

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Differentiation means identifying, amplifying, and communicating what makes you different.

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Make sense Focus on one idea Have the credentials Communicate your difference

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You know what’s better than communicating your difference? Having others do it for you.

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1.  History 2.  Popularity 3.  Leadership 4.  Expertise 5.  Specialization 6.  The Process 7.  New / Recency WHAT WORKS

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1.  Creativity 2.  Quality 3.  Customer Focus 4.  Price 5.  Breadth of line WHAT DOESN’T WORK

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1.  History 2.  Popularity 3.  Leadership 4.  Expertise 5.  Specialization 6.  The Process 7.  New / Recency Putting it all together. One person’s story.

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1.  Writing 2.  Targeting 3.  Generosity 4.  Reciprocation 5.  Echo Chamber 6.  Public Speaking Strategies I used

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1.  70,000 monthly visitors 2.  130,000 monthly views 3.  4 hours a week writing 4.  4 hours a week coaching 5.  Six figure revenue The Result

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1.  History 2.  Popularity 3.  Leadership 4.  Expertise 5.  Specialization 6.  The Process 7.  New / Recency Another way to look at it is this way.

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Differentiation means identifying, amplifying, and communicating what makes you different.

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Chris Lema @chrislema chrislema.com