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INNOVATIVE THINKING

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@ISAGOKSU

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INNOVATION IS NOT DRIVEN BY market research, IN CONTRAST design research!

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THERE IS NO SUCH THING AS THE EUREKA MOMENT. GOOD IDEAS ARE HARD WORK.

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BRAINSTORMING IS NO WAY TO SOLVE WICKET PROBLEMS!

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2X

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+20% CRITIQUE

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Autonomy, Mastery, Purpose

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SOLVE YOUR OWN PROBLEM!

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RESPECT SURROUNDING FACTORS

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LEAN

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BURSTING THE BUBBLE

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ALWAYS DREAM, BUT BE closer TO THE REALITY

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MEASURE

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UX

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THANKS