LIGHTS, CAMERA, CONTENT!
Professional Web Video Tips for a DIY Budget
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WHAT MAKES
VIDEO CONTENT
IMPORTANT?
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Good for SEO and web traffic
Puts a face to a company
Makes you look like the expert
VIDEO CONTENT
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Corporate Videos
Interview videos
Demonstration videos
Expert videos
Video blogs
VIDEO CONTENT
Webcast/Podcast
Humor/Meme
Advertisement
Educational videos
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SHOULD I MAKE
MY OWN?
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Is this a formal or informal video?
Are we selling, educating, or updating?
Do we need to produce them regularly?
Does this need to look polished?
THINGS TO CONSIDER
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VIDEO 101:
COMPOSITION
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HOW DO THE PROS DO IT?
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FRAMING THE SHOT:
RULE OF THIRDS
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CHOOSING YOUR BACKGROUND
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PLACEMENT OF CAMERA
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VIDEO 101:
LIGHTING
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HOW DO THE PROS DO IT?
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WHY YOU NEED LIGHTING
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TYPES OF LIGHT & COLOR
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INTENSITY & SHADOWS
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PLACEMENT OF LIGHTS
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VIDEO 101:
AUDIO
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HOW DO THE PROS DO IT?
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On-camera vs. off-camera
Handheld vs. Clip vs. Overhead vs. Desk
Unidirectional vs. Multidirectional
MICROPHONE TYPES
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MICROPHONE PLACEMENT
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VIDEO 101:
EDITING
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HOW DO THE PROS DO IT?
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Multiple takes/mistakes
Curate a story out of your footage
Basic color correction
WHY EDITING?