Slide 1

Slide 1 text

LIGHTS, CAMERA, CONTENT! Professional Web Video Tips for a DIY Budget

Slide 2

Slide 2 text

WHAT MAKES VIDEO CONTENT IMPORTANT?

Slide 3

Slide 3 text

Good for SEO and web traffic Puts a face to a company Makes you look like the expert VIDEO CONTENT

Slide 4

Slide 4 text

Corporate Videos Interview videos Demonstration videos Expert videos Video blogs VIDEO CONTENT Webcast/Podcast Humor/Meme Advertisement Educational videos

Slide 5

Slide 5 text

SHOULD I MAKE MY OWN?

Slide 6

Slide 6 text

Is this a formal or informal video? Are we selling, educating, or updating? Do we need to produce them regularly? Does this need to look polished? THINGS TO CONSIDER

Slide 7

Slide 7 text

VIDEO 101: COMPOSITION

Slide 8

Slide 8 text

HOW DO THE PROS DO IT?

Slide 9

Slide 9 text

FRAMING THE SHOT: RULE OF THIRDS

Slide 10

Slide 10 text

CHOOSING YOUR BACKGROUND

Slide 11

Slide 11 text

PLACEMENT OF CAMERA

Slide 12

Slide 12 text

VIDEO 101: LIGHTING

Slide 13

Slide 13 text

HOW DO THE PROS DO IT?

Slide 14

Slide 14 text

WHY YOU NEED LIGHTING

Slide 15

Slide 15 text

TYPES OF LIGHT & COLOR

Slide 16

Slide 16 text

INTENSITY & SHADOWS

Slide 17

Slide 17 text

PLACEMENT OF LIGHTS

Slide 18

Slide 18 text

VIDEO 101: AUDIO

Slide 19

Slide 19 text

HOW DO THE PROS DO IT?

Slide 20

Slide 20 text

On-camera vs. off-camera Handheld vs. Clip vs. Overhead vs. Desk Unidirectional vs. Multidirectional MICROPHONE TYPES

Slide 21

Slide 21 text

MICROPHONE PLACEMENT

Slide 22

Slide 22 text

VIDEO 101: EDITING

Slide 23

Slide 23 text

HOW DO THE PROS DO IT?

Slide 24

Slide 24 text

Multiple takes/mistakes Curate a story out of your footage Basic color correction WHY EDITING?

Slide 25

Slide 25 text

BASIC EDITING TOOLS

Slide 26

Slide 26 text

VIDEO DISTRIBUTION

Slide 27

Slide 27 text

QUESTIONS & COMMENTS? Michelle Schulp michelle@marktimemedia.com @marktimemedia