AWSで作るオムニチャネル戦略実現のためのマーケティング・プラットフォーム

by Yutaka Yawata

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"84ד⡲׷ؔيصثٍطٕ䨌殛㹋植ך׋׭ךو٦؛ذ؍ؚٝ٥ فٓحزؿؓ٦ي Ⱂ䍟鞢 ؙٓأًاحس吳䒭⠓爡䎃剢傈

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Ⱂ䍟鞢!ZVZBXBUB ˖ ؙٓأًاحس吳䒭⠓爡"84؝ٝ؟ٕذ؍ؚٝ鿇 ˖ 䎃剢ח+0*/ ˖ ⯋כ&31ך؝ٝ؟ٕ ˖ فٔإ٦ٕأ׾䬐䔲 ؒٝة٦فٓ؎ؤ걄㚖ָ⚥䗰

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ؙٓأًاحس吳䒭⠓爡 ˖ 鏣甧䎃 ˖ ✲噟✲噟⠓爡ぢֽ*5䪮遭佄䴂 "84؝ٝ؟ٕ麊欽湊鋔 ٌغ؎ٕ،فٔ؟٦ؽأꟚ涪 ر٦ةⴓ匿橆㞮Ꟛ涪 ˖ ؙٓؐس׾崞欽׃׋ءأذي圓眠ծ  ر٦ةⴓ匿㛇湍圓眠ח䓼׫

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劤傈ך،آؑٝت ๏ ؙٓأًاحسךؽحؚر٦ةפך《׶穈׫ הر٦ةⴓ匿أُ٦ءّٝך׀稱➜ ๏ ؽحؚر٦ةח⸬ֻ"84ך倜؟٦ؽأ  ֶ״ן،حفر٦ز

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๏ ؙٓأًاحسךؽحؚر٦ةפך《׶穈׫ הر٦ةⴓ匿أُ٦ءّٝך׀稱➜

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䎃"NB[PO3FETIJGU♧菙ⰕꟚ 䖞勻ך%8)醡ㅷךⴓךך؝أز ּׅחծ㼭ֻׁ㨣׭׵׸׷ ⟰噟דךر٦ةⴓ匿ص٦ؤך넝ת׶  ؙٓأًاحسהؽحؚر٦ة

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ر٦ةⴓ匿㛇湍פך劍䖉 ๏ إٕؿ#* ๏ 㣐ꆀر٦ة ๏ أ؛٦ٕׅ׷ ׾ծְתּׅ⢪ְ׋ְ

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곁㹏椚鍑ך׋׭ךؽحؙر٦ةⴓ匿㛇湍 ⟰噟ח㶷㖈ׅ׷㢳圫זر٦ة׾꧊秈ծⴓ匿  顋㡰ر٦ةծٌغ؎ؚٕٗծFUD ؙٓؐسؽحؚر٦ة ˑؕأةو٦أز٦ٔ٦ر٦ة˒ 顋㡰 104 ر٦ةⴓ匿 ؒٔ،و٦؛ذ؍ؚٝ ✮庠ⴓ匿

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ˑ$4ر٦ة˒ך暴䗙 ˖ "84ה醱侧爡ך؟٦ؽأך穈׫さ׻ׇ ˖ ػح؛٦آ⻉ ̨⡚؝أزծ瀉劍㼪Ⰵծأ؛٦ٓـٕ

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ⴓ匿ׅ׷׮ך ๏ ׅדח֮׷ر٦ة׾ⴓ匿 104ر٦ةծ⠓鎘ر٦ةծ㖈䏧ر٦ةFUD ๏ ꧊׭גⴓ匿 8FC؟؎زךؚٗծإٝ؟٦堣㐻ךؚٗFUD

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4UPSF 1SPDFTT "OBMZ[F 7JTVBMJ[F 4 3FETIJGU 5BCMFBV &$ 3FETIJGU5BCMFBV ָءأذيך⚥䗰杝荈خ٦ٕת׋כ ,JOFTJT 5SFBTVSF  %BUB ˑ$4ر٦ة˒ך圓䧭銲稆 -BNCEB 3%4 &.3

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ˑ$4ر٦ة˒ך圓䧭⢽ 104ر٦ة وأة٦ر٦ة ⴓ匿罏杝荈خ٦ٕת׋כ ؎ٝة٦طحز 8FCًر؍، إٝ؟٦堣㐻 %8) 3FETIJGU &5- &$ ⰻ鿇ر٦ة 4 ر٦ة盖椚٥㢌䳔 5SFBTVSF%BUB ٔ،ٕة؎يⳢ椚 ,JOFTJT ꠘ鋮罏 ⴓ匿穠卓ךⰟ剣 5BCMFBV4FSWFS ,$-"QQT &$؟؎ز ֶ㹏圫橆㞮 ת׋כ -BNCEB &.3 侭䕎幥׫ر٦ة 4

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๏ 㟓ִ竲ֽ׷ر٦ة ๏ 1$ךر٦ةك٦أךꣲ歲 Ԩ $4ر٦ة㼪Ⰵַ׵  ٠剢דⴓ匿׾Ꟛ㨣 Ԩ ⴓ匿㼎韋ךٖ؝٦س  ⟝侧׾侧⼧⭙鋉垷ח䭁㣐项欰㛔圫104ر٦ةⴓ匿㛇湍

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ֹ֮׿וأءٗ٦圫  ٔ،ٕة؎ي　꧊הⴓ匿 ๏ ׅ׃渓ח*$ةؚ׾《׶➰ֽ ๏ 㡰♳盖椚װծ䏄莧דך噟籐  盖椚װ꨽銲✮庠ח崞欽׃׋ְ Ԩ 岣俑䞔㜠ծ滠䌎朐屣ծ  ꨽銲✮庠䞔㜠׾ر٦ة  ـٖٝر؍ؚٝ Ԩ 勻䏄朐屣װؔلٖ٦ءّ  ٝ朐屣׾קרٔ،ٕة؎  يד䪾䳢

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곁㹏椚鍑ך如ךأذحف ๏ ـٓٝسךؿ؋ٝחז׏ג׮׵ֲ ๏ 곁㹏הך䱸挿׾㟓װ̨ׅؔيصثٍطٕ ؙ̨ٓؐسؽحؚر٦ةٌغ؎ٕ

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˖ ٌغ؎ٕ،فٔך筨さفٓحزؿؓ٦ي ˖ ؔيصثٍطٕךⰟ鸐堣腉׾ٌآُ٦ٕ⻉ ˖ ⠓㆞盖椚ծ1*/钠鏾ծ⼡せؚٗ؎ٝծإًؚ ٝزꂁ⥋ծفحءُ鸐濼ծر٦ةず劍ծه؎ ٝزծFUD ˑ$4ٌغ؎ٕ˒

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"84ךوط٦آس؟٦ؽأ׾崞欽 ؙٓؐسط؎ذ؍ـז圓䧭 ˖ 钠鏾$PHOJUP ˖ ⠓㆞盖椚%ZOBNP%# -BNCEB ˖ 1VTI鸐濼4/4 .BDIJOF-FBSOJOH ˖ ؚٗ　꧊.PCJMF"OBMZUJDT ˖ ؝ٝذٝخꂁ⥋$MPVE'SPOU ˑ$4ٌغ؎ٕ˒ךغحؙؒٝس

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ˑ圓䧭⢽ $4ر٦ةٌغ؎ٕ ⴓ匿罏 إٝ؟٦堣㐻 %8) 3FETIJGU &5- &$ ⰻ鿇ر٦ة 4 ٔ،ٕة؎يⳢ椚 ,JOFTJT ꠘ鋮罏 ⴓ匿穠卓ךⰟ剣 5BCMFBV4FSWFS ,$-"QQT 钠鏾 $PHOJUP ⠓㆞盖椚  %ZOBNP%# ؚٗ盖椚 .PCJMF"OBMZUJDT ٌغ؎ٕ،فٔ 侭䕎幥׫ر٦ة 4 堣唒㷕统  .BDIJOF-FBSOJOH 1VTI鸐濼 4/4 -BNCEB ؝ٝذٝخ盖椚  &$ ؝ٝذٝخꂁ⥋  $MPVE'SPOU 4 ㉀ㅷ㖈䏧䏄莧ر٦ة ㉀ㅷ㖈䏧䏄莧  3%4 104ر٦ة وأة٦ر٦ة ر٦ة盖椚٥㢌䳔 5SFBTVSF%BUB ؎ٝة٦طحز ֶ㹏圫橆㞮

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DPNJOHTPPO ˑ$4ٌغ؎ٕ˒ך✲⢽

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๏ ؽحؚر٦ةח⸬ֻ"84ך倜؟٦ؽأ  ֶ״ן،حفر٦ز

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๏ ؟٦غ٦ٖأ ๏ ٔ،ٕة؎يⴓ匿 ๏ *P5 倜؟٦ؽأך崞欽ד鹌׬

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넝鸞ד知⽃חⵃ欽דֹ׷ؽحؚر٦ة欽#*  ˑ"NB[PO2VJDL4JHIU˒ 1SFWJFX ˖ ؙٓؐسك٦أך#*خ٦ٕ ˖ ˑ41*$&˒넝鸞ז怴皾Ⳣ椚ؒٝآٝ  4VQFSGBTU 1BSBMMFM *ONFNPSZPQUJNJ[FE $BMDVMBUJPO&OHJOF ˖ 䖞勻㘗أُ٦ءّٝךך؝أز 4 3FETIJGU ,JOFTJT 3%4 &.3 %ZOBNP%#

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ؙٓؐس♳דך؝٦س㹋遤 ˑ"84-BNCEB˒ ،حفر٦ز ˖ 71$؟ه٦ز ˖ 1ZUIPO㼎䘔 ˖ ة؎ي،ؐز儗꟦ך䒀ꞿ 猱̨猱 ˖ 4DIFEVMFE&WFOUT $SPO䕎䒭ד䭷㹀דֹ׷

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ءٝفٕדأ؛٦ٓـٕזر٦ة　꧊  ˑ"NB[PO,JOFTJT'JSFIPTF˒ ˖ أزٔ٦ىؚٝر٦ة׾湫䱸4PS3FETIJGUפ ˖ ,JOFTJT4USFBN̨4PS3FETIJGU׾،فٔז׃ד㹋植

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أزٔ٦ىؚٝر٦ةח㼎ׅ׷42-ח״׷،ؙإأ ˑ"NB[PO,JOFTJT"OBMZUJDT˒ ⯓遤涪邌 ˖ أزٔ٦ىؚٝر٦ة׾42-דⳢ椚ծⴓ匿 ˖ Ⳣ椚穠卓׾3FETIJGUװ4פ鷏⥋ Kinesis Streams Kinesis Firehose 42- Kinesis Analytics S3 Redshift

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ؿٕوط٦آسז&MBTUJDTFBSDI ˑ"NB[PO&MBTUJDTFBSDI4FSWJDF˒ ˖ "84ךوط٦آس؟٦ؽأ ˖ ,JCBOB׮⢪ִ׷ ˖ 荈⹛أشحفءّحز ˖ $MPVE8BUDI-PHT鸬䵿

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؝طؙذحسرغ؎أぢֽؙٓؐس؟٦ؽأ ˑ"84*P5 ك٦ة ˒ ˖ *P5ד䗳銲הז׷غحؙؒٝسך➬穈׫♧䒭 ˖ 鸐⥋ծإُؗٔذ؍ծر٦ةךٕ٦ذ؍ؚٝծ FUD

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"84ד⡲׷ؔيصثٍطٕ䨌殛㹋植ך׋׭ךو٦؛ذ؍ؚٝ٥ فٓحزؿؓ٦ي

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4UPSF 1SPDFTT "OBMZ[F 7JTVBMJ[F 4 3FETIJGU 5BCMFBV &$ ,JOFTJT 5SFBTVSF  %BUB -BNCEB 3%4 &.3 Cognito .PCJMF SNS Mobile Analytics ؽحؚر٦ةח⸬ֻ؟٦ؽأ纇 &MBTUJD  4FBSDI %ZOBNP%# %BUB 1JQFMJOF *P5

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๏ 鞢㺡ז؟٦ؽأ纇׾⢪ְ⦜ׅ ๏ ر٦ة׾إُؗ،ח ๏ ؙٓؐسؽحؚر٦ةٌغ؎ٕ*P5 ̨״׶㸜ֻծ傍ֻծأ؛٦ٓـٕח ؒٝآص،ח実׭׵׸׷׮ך

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׀幠耮֮׶ָהֲ׀ְׂת׃׋կ