プッシュ通知大戦争/effective push notification by iQON

by Masayuki Imamura

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ϓογϡ௨஌େઓ૪ ࠓଜխ޾ 7"4*-: *OD !͑ͼελWPM

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ࠓଜխ޾ !LZVOT 7"4*-: *ODऔక໾$50 ೥ʹ:BIPPʹ৽ଔೖࣾ ϑΝογϣϯɺ9#3"/%ͳͲͷϝσΟΞͷ্ཱͪ͛ ೥ʹಠཱɺ7"4*-: *ODͷऔక໾$50ʹब೚

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ΦϑΟεҾͬӽ͠·ͨ͠

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ண͍ͨίʔσ͕ ݟ͔ͭΔɺ ങ͑Δɺ ஷΊΒΕΔɻ ೔ຊ࠷େڃͷ ϑΝογϣϯΞϓϦʮΞΠίϯʯ

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ϓογϡ௨஌

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ϓογϡ௨஌͸Ϧςϯγϣϯʹޮ͘ Ϣʔβʔͷݺͼ໭͠ޮՌ͕ߴ͍ ޮՌతͳӡ༻͕ඞਢʹͳΔ

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ͲͷΑ͏ʹ࠷దԽ͢Δ͔

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ϓογϡ௨஌ʹٻΊΒΕΔ΋ͷ w ޮՌతͳ഑৴ͷ࢓૊Έ  ܾΊΒΕͨ࣌ؒ಺ʹશϢʔβʔʹ഑৴ɺΤϥʔॲཧɺ ϦτϥΠॲཧɺΞϯΠϯετʔϧϢʔβʔରࡦ w ෼ੳͷ࢓૊Έ  ༵೔ɺ࣌ؒɺηάϝϯτɺจݴ  ͲΜͳϢʔβʔ͕ͲΜͳϓογϡΛ։͍͍ͯΔͷ͔

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ޮՌతͳ഑৴ͷ࢓૊Έ

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ग़ͯ͘Δ՝୊ w Ϣʔβʔશһʹ഑৴͢Δͷʹ͕͔͔࣌ؒΔ  ສҎ্ͷσόΠεʹҰؾʹૹΓ͍ͨ w ͲͷσόΠε͕༗ޮ͕Θ͔Βͳ͍  ΞϯΠϯετʔϧ΍ϓογϡΦϑʹ͍ͯ͠Δਓ͕Θ͔Βͳ͍ w Τϥʔ࣌ͷϦτϥΠॲཧ͕֤ϥΠϒϥϦ࣮૷͕ࡶ w ͲΕ͚ͩ౸ୡͯ͠ΫϦοΫ͞ΕͯΔ͔Θ͔Βͳ͍ w ηάϝϯτ΍৚݅ΛΘ͚ͯ഑৴͍ͨ͠

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΄͍͠ػೳ w ϚϧνεϨουOPOCMPDLJOHͰฒྻԽͯ͋ͬͯ͠഑৴ ଎౓͕ૣ͍ w ΞϯΠϯετʔϧࡁ΍ϓογϡΦϑͷσόΠετʔΫϯ͕ Θ͔Δ w ϦτϥΠॲཧ͕ਖ਼࣮͘͠૷͞Ε͍ͯΔ w ౸ୡͨ͠਺ͱ͞Βʹ࣮ࡍʹϓογϡΛ։͍ͨ਺͕஌Γ͍ͨ

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"41αʔϏεൺֱ

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(SPXUI1VTI w γϩΫ͕ӡӦ w ສϓογϡ·Ͱແྉ w "#ςετɺηάϝϯτ഑৴ɺ༧໿౳ରԠ w ෼ؒʹສ͙݅Β͍͸഑৴Ͱ͖Δ໛༷

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"NB[PO4/4 w "84͕ఏڙ w J04"OESPJE,JOEMF౳ w ສϓογϡ·ͰແྉɺҎ߱ສ w ΞΧ΢ϯτʹ͖ͭສσόΠεɺτ ϐοΫ

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ࣗ෼ͷͲͷίʔσͷ17͕ᮢ஋Λ௒͑ͨ  ࣗ෼ͷͲͷίʔσʹίϝϯτ͞Εͨ ࣗ෼ͷͲͷίʔσʹίϝϯτ͞Εͨ ࣗ෼ͷίʔσΛ-*,&͞Εͨ ࣗ෼ͷίʔσͷ-*,&ͷᮢ஋Λ௒͑ͨ -*,&ͯ͠ΔΞΠςϜΛ࢖ͬͨίʔσ͕౤ߘ͞ Εͨ -*,&ͯ͠ΔΞΠςϜΛ୭͔͕-*,&ͨ͠ -*,&ͯ͠ΔΞΠςϜ͕஋Լ͕Γ࣌ J20/͔Βͷ͓஌Βͤ ϑΥϩʔ͞Εͨ -*,&͍ͯ͠ΔΞΠςϜ͕εϖγϟϧϖʔδʹ࢖ΘΕͨ -*,&͍ͯ͠Δίʔσ͕εϖγϟϧϖʔδʹ࢖ΘΕͨ ࣗ෼ͷίʔσ͕εϖγϟϧϖʔδʹ࢖ΘΕͨ -*,&͍ͯ͠Δϒϥϯυʹ௚ۙिؒΞΠςϜ͕௥Ճ͞Εͨ -*,&͍ͯ͠Δϒϥϯυͷࡏݿ͕͘͢ͳ͍ ϨϏϡʔͰݶఆΞΠςϜ͕ϓϨθϯτ͞Εͨ ઎͍ͷQVTI͕ૹ৴͞Εͨ ࣗ෼͕࡞ͬͨίϨΫγϣϯ͕-*,&͞Εͨ ࣗ෼͕࡞ͬͨίϨΫγϣϯ͕-*,&ͷᮢ஋Λ௒͑ͨ ࣗ෼͕࡞ͬͨίʔσ͕ίϨΫγϣϯʹ࢖ΘΕͨ GBDFCPPLͷ༑ୡ͕J20/Λ࢝Ίͨ ίϯςετ։࢝ ίϯςετ݁Ռൃද ίϯςετऴྃؒۙ ͓஌Βͤ ϚΠϖʔδ ਓؾͷΞΠςϜ ਓؾͷελΠϦετ -*,&ΞΠςϜίʔσ ਓؾͷΞΠςϜ ͕͢͞τοϓ ΞΠςϜݕࡧ -1 ਓؾͷ·ͱΊ ৽ண·ͱΊ ·ͱΊৄࡉ ϗʔϜ ΤσΟλʔτοϓ ίʔσৄࡉ ΞΠςϜৄࡉ ਓؾͷίʔσ ελοϑΦεεϝͷίʔσ ελοϑΦεεϝͷελΠϦετ ϑΥϩʔ͍ͯ͠Δਓͷίʔσ ৽ணͷίʔσ ελοϑΦεεϝͷ·ͱΊ ϥϯΩϯά

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–FP Brooks Jr ʠ/P4JMWFSCVMMFUʡ

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഑৴ͷ࢓૊ΈΛ ࣗલͰߏங

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഑৴ͷ࠷దԽʹऔΓ૊Ή w ഑৴σʔλࣄલੜ੒ ഑৴࣌ͷ%#ΞΫηε w OPOCMPDLJOH*0 w &WFOU.BDIJOF&.)5513FRVFTU.VMUJ w ݅ଋͶͯ഑৴ ($. w ഑৴݁Ռ͸qVFOUEʹྲྀ͢  ഑৴Ͱ͖ͳ͔ͬͨσόΠεͱ͔͸ඇಉظʹ%#ʹqBH

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਺͔͔͍࣌ؒͬͯͨ ഑৴͕ඵఔ౓ʹ

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෼ੳͷ࢓૊Έ

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σʔλͷอଘઌ w ૿͑ଓ͚ΔσʔλສEBZ  qVFOUE4ܦ༝Ͱ3FE4IJGU΁ w VTFSଐੑσʔλ΍ߦಈσʔλͱͱ΋ʹ෼ੳ͍ͨ͠  3FE4IJGU্Ͱ6TFSςʔϒϧͱ+0*/  ˞೥݄೔ʹଧͬͨηʔϧΞΠςϜͷϓογϡΛͲΜͳ೥ྸͷ Ϣʔβʔ͕ͲΕ͙Β͍։͍͔ͨ

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500- 4FSWFS "1* 4FSWFS 8PSLFS 8PSLFS 8PSLFS 8PSLFS  3FTRVF "1* 4FSWFS "1* 4FSWFS "1* 4FSWFS qVFOUE -0( 4FSWFS qVFOUE 6TFS "1/T ($. 3FE4IJGU 4 "84 EBUBQJQFMJOF ϓογϡσʔλ෼ੳΞʔΩςΫνϟ ΫϦοΫϩάूܭ )551

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഑৴ςετ࠷దԽ w ࠓ೔ͷ͓͢͢Ίίʔσ͸͜Εʂ w ͜ͷౙ͓͢͢ΊͷίʔσΛνΣοΫʂ w ΈΜͳ͕ؾʹͳΔίʔσΛݟΔʂ w ࠓ͙͢ਓؾͷίʔσΛνΣοΫʂ ਺ˋͷϢʔβʔʹจݴΛςετޙ ࠷΋$53ͷߴ͔ͬͨจݴΛશମʹ഑৴ ଟ࿹όϯσΟοτ

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ϓογϡΛޮՌతʹӡ༻ͯ͠ ΞϓϦͷϦςϯγϣϯΛ͋͛Α͏ʂ ޮՌ͕ߴ͍͔Βଧͯ͹͍͍͍ͬͯ͏΋ͷͰ͸ͳ͍ ϢʔβʔʹՁ஋͋Δʮؾ෇͖ʯΛ༩͑Δ෢ث ·ͱΊ

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JOGP!WBTJMZKQ 8"/5&% 5)"/9