Challenges
with funnels
Funnels create
strategic silos
Funnels create
functional silos
Funnels operate in one
direction: top to bottom
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We want sustainable,
compounding growth.
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Why loops don't last forever
Value
Promises
Change
Max
Scope
Exists
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Value Promise
The reason why people choose to participate
in each step of the growth loop.
Max Scope
The point at which growth loop returns
begin to diminish.
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Value Promise:
Personal
People want to save time
with social media
Value Promise:
???
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What will our next loops be?
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What will our next loops be?
Current Loops New Explorations
Word of Mouth
Content marketing
Virality (team invite)
User-distributed
(branded shortlinks)
Leads
Customer education
Sponsorships
Integrations
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How fully do we adopt loops?
Product Marketing
Advocacy