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How does our product grow?

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System of Compounding Loops

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What is a loop?

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Example

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Acquisition Retention Engagement Defensibility

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What about funnels?

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Funnels = Accountabilities Loops = Growth

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Challenges with funnels Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom

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We want sustainable, compounding growth.

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Why loops don't last forever Value Promises Change Max Scope Exists

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Value Promise The reason why people choose to participate in each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.

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Value Promise: Personal People want to save time with social media Value Promise: ???

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What will our next loops be?

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What will our next loops be? Current Loops New Explorations Word of Mouth Content marketing Virality (team invite) User-distributed (branded shortlinks) Leads Customer education Sponsorships Integrations

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How fully do we adopt loops? Product Marketing Advocacy