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mobile is not different mobile is not differen mobile is not diffe mobile is not different mobile is not dif mobile is not Mattt Thompson Heroku
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mobile
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most philosophical disagreements boil down to a confusion of terminology
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see the bigger picture
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Ideas Conflated With Mobile 3
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• Cloud • Ubiquity • Touch
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Cloud
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(Internet)
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mobile apps are cloud apps
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a reliable, scalable, secure platform that allows you to iterate quickly and work efficiently.
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API
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API
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API
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‘
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Ubiquity
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Khazzoom–Brookes Postulate a.k.a Jevons paradox
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the more efficient it becomes to consume a commodity, the higher the rate of consumption
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• 1990’s – Internet is virtual • 2000’s – Internet is reality • 2010’s – Internet is everywhere • 2020’s – Internet is everything
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people looking at their phones will be the bell-bottoms of this decade
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...same goes for camera phone selfies
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IPV6 51, 557, 934, 381, 960, 373, 252, 026, 455, 671 IP Addresses / person
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“Internet of Things”
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Touch
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• Levers – Force is Multiplied • Buttons – Force is Displaced • Screens – Force is Abstracted A Very Short History of Interaction
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No Cursor
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No Hover
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44pt²
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Button
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Where are we going?
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Commanding Heights of App Economy as Commodities
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• Data Synchronization • In-App Purchase • Push Notifications • Passbook • Newsstand
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Document versus Stream Paradigms
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Hardware-Driven Revolution
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Apple Giveth • GPS – Location-Based Social Networks • Gyroscope – Motion-Based Games • Font-Facing Camera – Photo Apps Galore • Bluetooth 4.0 – Passive, Activated Devices
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Near Field Communication Unmitigated Local Interaction
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Temperature Sensor Unmitigated Disaster
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Web vs. Native
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• If your value is content, make a responsive website • If your value is interaction, make a native app
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• It’s not Web vs. Native • A dichotomy is not necessary • Software trends are chaotic byproducts of profound tensions
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• Mobile is Connected • Mobile is Everywhere • Mobile is New Interactions
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mobile is not different