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ݕࡧ্Ґͷϒϩάʂ ࣮ફSEOϥΠςΟϯά ϫʔΫγϣοϓ Marketing Wizard தా 20194݄13
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ߨࢣհ Marketing Wizard தా ීஈWebاը/σβΠϯ/ SEOɾϚʔ έςΟϯάΛߦ͏ϑϦʔϥϯε ۀͰΠϯλϏϡʔϝσΟΞͷ ੍࡞࣌ʹϥΠςΟϯάܦݧ 30هࣄͷݸਓwordpressϒϩά͕ 10ͷΩʔϫʔυͰgoogleݕࡧॱҐ1Ґ ͦͷଞ80ΩʔϫʔυͰ10ҐҎ ʢͨͩ͠εϞʔϧΩʔϫʔυʣ
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݄ؒPVେମ6,000લޙ ͨͩ͠ɺ20189݄࣌Ͱ20هࣄͷΈ
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͔ΜͨΜͳࣗݾհΛ͓ئ͍͠·͢ ໊͓લ ϒϩά/ϥΠςΟϯάܦݧͷ༗ແ ݱࡏͷϒϩάࣥචঢ়گ ࠓͷҙؾࠐΈ / ֶΜͰؼΓ͍ͨ͜ͱ
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ࠓͷΞτϥΠϯ SEO֓ SEOϥΠςΟϯά7ͭͷεςοϓ ֤ॴͰϫʔΫγϣοϓʢ3ճʣ
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SEOͱ Search Engine Optimisation = ݕࡧΤϯδϯͷ࠷దԽ ʮಛఆͷΩʔϫʔυͰݕࡧΛ͢Δਓʯ ΛࣗͷαΠτݺͼࠐΉͨΊͷࢪࡦ ڱ͍ҙຯͰɺಛఆΩʔϫʔυͰݕࡧ͞Εͨͱ͖ ࣗαΠτݕࡧ݁ՌͷॱҐΛ্͛ΔͨΊͷ׆ಈ
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ͳͥɺSEOͳͷ͔ʁ
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SEOҎ֎ʹɺଟ༷ͳྲྀೖܦ࿏͕͋Δ SNSʢtwitter/FB/Instagramʣ YoutubeͳͲͷಈը όφʔࠂ/ݕࡧ࿈ಈܕࠂ
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SEOͷϝϦοτ ʮΩʔϫʔυΛݕࡧ͢Δʯͱ͍͏ ߪങҙཉͷߴ͍ΛऔΓࠐΊΔ όζYoutubeͳͲʹൺͯ ํ๏ཱ͕֬͞Ε͍ͯΔʢ࠶ݱੑ͕ߴ͍ʣ Ұ࡞ͬͨͷ͕ԿಡΜͰΒ͑Δ ʮࢿ࢈ʯʹͳΔ ʢແྉͰࣗಈൢചػ͕࣋ͯΔʣ
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্Ґදࣔͷํ๏Λߟ͑Δલʹ… ਓͳͥɺݕࡧΛ͢Δͷ͔ʁ ʮͦͦʯΛߟ͑ͯΈ·͠ΐ͏
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ϢʔβʔʮݕࡧΛ͍ͨ͠ʯͷͰͳ͍ Ϣʔβʔ͕Γ͍ͨͷ ʮΈ࣭ʹର͢Δ͑ʯ ͑͠Λ͍ͬͯΔਓ͕͢ ͙ۙ͘ʹ͍Εɺ ͦͷਓʹ࣭͢Δ ʢग़དྷΕɺݕࡧͳͲͨ͘͠ͳ͍ʂʣ →ٯʹ͍͏ͱɺgoogleݕࡧ ͦͷਓͷʹ͗͢ͳ͍ ݕࡧͱʮ࣭ʯͰ͋Δ
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Ϣʔβʔ͕࣭Λͯ͘͠Δҙਤ = ʮݕࡧҙਤʯʹର͢Δ͑ Λฦ͢
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ݕࡧҙਤΛߟ͑Δ͏͑Ͱ ʮϢʔβʔୈҰʯओٛΛపఈ͢Δ “1. ϢʔβʔʹযΛߜΕɺ ଞͷͷΈͳޙ͔Β͍ͭͯ͘Δɻ” ― Google͕ܝ͛Δ10ͷࣄ࣮ https://www.google.com/intl/ja/about/philosophy.html ϢʔβʔͷΈɾ࣭ʢݕࡧҙਤʣΛཧղ͠ ʮݕࡧҙਤʹର͢Δత֬ͳίϯςϯπʯ Λฦͯ͋͛͠Δ͜ͱ͕ʮϢʔβʔୈҰʯʹͭͳ͕Δ
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― Google͕ܝ͛Δ10ͷࣄ࣮ https://www.google.com/intl/ja/about/philosophy.html “10. ʮ͢Β͍͠ʯͰΓͳ͍ɻ” ʮϢʔβʔͷݕࡧҙਤʹత֬ʹ͑ͨʯ͏͑Ͱ…
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ʮཏੑʯͱʮ؆ศੑʯ 1هࣄͰ݁ ˠʮ͜ͷϖʔδ͚ͩʯݟΕΑ͍ ͔ΜͨΜɾ͔Γ͍͢ > ͍͠ɾෳࡶ ˠແବʹ͍จষNG
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Google͕େʹ͢Δ3ͭͷجຊཁૉʮE-A-Tʯ ˠʮ୭͕ݴ͏ͷ͔ʁʯॏཁʹͳΔ ը૾Ҿ༻ݩ: https://kasegood.net/eat
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ຊ͓͑͢Δ ʮSEOϥΠςΟϯάʯ ͱʁ
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SEOϥΠςΟϯά ಛఆͷΩʔϫʔυͰ্Ґදࣔ͞ΕΔΑ͏ʹ ૂͬͯهࣄΛ࡞͍ͯ͘͜͠ͱ جຊతʹɺόζΛૂΘͳ͍ ϦαʔνΛ͔ͬ͠Γߦ͍ɺઓུతʹهࣄΛ࡞
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ͦͦͷ…ϥΠςΟϯάͷ৺ಘ3ͭ ʮ४උ = Ϧαʔνʯ͕9ׂ ˠ͍͔ʹใྔΛଟ͘४උ͓͔͕ͯ͘͠ɺهࣄͷ࣭ͷߴ͞ʹͭͳ͕Δ ʮ֦ࢄʯͱʮऩଋʯΛ͚Δ ˠΞΠσΞग़͠/Ϧαʔνͷஈ֊Ͱ ͱʹ͔͘खΛಈ͔ͯ͠ʮࣗ༝ʹʯʮଟ͘ʯใΛॻ͖ग़͢ ຊจࣥච/จষσβΠϯஈ֊Ͱ ʮॱংʯʮΔʯ͜ͱΛߟ͑Δ ຊจࣥචͷஈ֊Ҏ߱ “ӈखʹϖϯΛɺࠨखʹϋαϛΛ” ―20ࡀͷࣗʹड͚͍ͤͨ͞จষߨٛʢݹլ࢙݈ʣ
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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤੳ 4. ԾλΠτϧ࡞ 5. ϚΠϯυϚοϓ࡞ 6. ຊจࣥච 7. จষσβΠϯ
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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1.Ωʔϫʔυੳ 2.ڝ߹ௐࠪ 3.ݕࡧҙਤੳ 4.ԾλΠτϧ࡞ 5.ϚΠϯυϚοϓ࡞ 6. ຊจࣥච 7. จষσβΠϯ
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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1.Ωʔϫʔυੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤੳ 4. ԾλΠτϧ࡞ 5. ϚΠϯυϚοϓ࡞ 6. ຊจࣥච 7. จষσβΠϯ
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ʮᶃΩʔϫʔυੳʯͰͷ2ͭͷ࡞ۀ Ωʔϫʔυͷʮൃݟʯ ΩʔϫʔυͷʮݟۃΊʯ
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Matt Cuttz ʮΩʔϫʔυͷ3λΠϓʯ Know (Informational) → ใΛΓ͍ͨ ʮ̋̋ ํ๏ʯ Go (Navigational) → ಛఆͷαΠτҠಈ͍ͨ͠ ʮamazonʯʮyoutubeʯ Buy (Transactional) →ɾαʔϏεΛങ͍͍ͨ/ݕ౼த ʮ̋̋ ൺֱʯʮ̋̋ ײʯ ʮ̋̋ Ҭ໊ʯ Matt Cuttzࢯ ը૾Ҿ༻ݩ: https://goo.gl/gkAdxW
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ʮചΓ͍ͨϞϊɾαʔϏεʯ ʮΒ͍ͤͨࣄฑʯ = ΰʔϧ ͔Βٯࢉ͢Δ
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Ωʔϫʔυʮൃݟʯͷํ๏ ࢥ͍͍ͭͨͷΛՕॻ͖ ීஈ͔ΒΩʔϫʔυΛϝϞʢωλாʣ ϚΠϯυϚοϓͰચ͍ग़͠ ⇛ ·ͣʮΞλϦʯΛ͚ͭΔ
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ͦͷΩʔϫʔυ ૂ͏ʮՁʯ ͋Γ·͔͢ʁ
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ΩʔϫʔυͷʮݟۃΊʯ ݄ؒݕࡧʢϘϦϡʔ Ϝʣௐࠪ ˠ Uber Suggest https://neilpatel.com/jp/ ubersuggest/ ྨࣅΩʔϫʔυΞΠσΞ
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UberSuggestΛར༻ͯ͠ ࠓͷΩʔϫʔυΛ ܾΊͯΈ·͠ΐ͏ʂ ʢϫʔΫγϣοϓᶃʣ
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ϫʔΫγϣοϓᶃ Ωʔϫʔυੳ λʔήοτΩʔϫʔυͷީิΛग़͢ ˠՕॻ͖ͳͲ ݄ؒݕࡧΛௐΔ ˠUberSuggest ΩʔϫʔυΛ1ͭʙ3ͭఔʹߜΓࠐΉ
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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυੳ 2.ڝ߹ௐࠪ 3. ݕࡧҙਤੳ 4. ԾλΠτϧ࡞ 5. ϚΠϯυϚοϓ࡞ 6. ຊจࣥච 7. จষσβΠϯ
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ᶄڝ߹ௐࠪ γʔΫϨοτϞʔυͰݕࡧ ʢ·ͨɺUberSuggestͷSERPʣ πʔϧ: Headline checker https://headline-checker.yurilog.cc త: <1>ʮݕࡧҙਤੳʯͷલஈ֊ͱͯ͠ <2>ڝ߹ͷʮڧ͞ʯΛΔͨΊ
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<1>ڝ߹αΠτͷίϯςϯπੳ ্Ґ10αΠτఔ ʢݕࡧҙਤΛѲͰ͖Δ·Ͱʣ λΠτϧɾ࣍ɾURLΛίϐʔ͓ͯ͘͠ هࣄಛΛ͔ΜͨΜʹ·ͱΊΔ ͳͥɺ͜ͷهࣄ্͕Ґදࣔ͞Ε͍ͯΔͷ͔ʁ ଞͷهࣄͱൺͯͷಛ
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<2>ڝ߹ͷڧ͞ΛνΣοΫ SEOਞऔΓ ݪଇ: 1Ωʔϫʔυʹ͖ͭɺ1هࣄ ݱࡏΩʔϫʔυͰ্Ґදࣔ͞Ε͍ͯΔଞͷαΠ τΑΓɺ༏Ε͍ͯΕΑ͍ ˠݱࡏͷ্ҐαΠτΛ͑ΔهࣄΛॻ͚Δ͔ʁ ʢՄೳੑʣ
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ଞͷαΠτΛ͑ΒΕΔ͔ʁ ͔Γ͢͞ ˠը૾/Πϥετ/ςʔϒϧ ಡΈ͢͞ ˠσβΠϯ/จষߏ/վߦ ΦϦδφϦςΟ ˠՃใ
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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυੳ 2. ڝ߹ௐࠪ 3.ݕࡧҙਤੳ 4. ԾλΠτϧ࡞ 5. ϚΠϯυϚοϓ࡞ 6. ຊจࣥච 7. จষσβΠϯ
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ᶅݕࡧҙਤੳ ݕࡧҙਤͱɺʮ࣭ʯͰ͋Δ Ωʔϫʔυ͓Αͼڝ߹ௐࠪͷ݁Ռ͔Β ݕࡧҙਤʢ=ݕࡧऀͷ࣭ʣΛϦετΞοϓ ˠͦͷ࣭ΛࣗͷهࣄͷΞτϥΠϯࠎࢠ ʢݟग़͠ީิʣͱ͢Δ
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ײੳ ߹ʹΑͬͯߦ͏ ˠYahooܙା ఆλʔήοτͷ࢟Λࢥ͍ු͔Δ ˠྸ/ੑผ/ϥΠϑελΠϧ/هࣄΛಡΉλ Πϛϯά
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ڝ߹ௐࠪʢଞαΠτಛॻ͖ग़͠ʣͱ ݕࡧҙਤੳΛͬͯΈ·͠ΐ͏ʂ ʢϫʔΫγϣοϓᶄʣ
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ϫʔΫγϣοϓᶄ ڝ߹ੳɾݕࡧҙਤੳ ্Ґ5ʙ10αΠτͷใΛίϐϖ αΠτλΠτϧ/URL/ݟग़͠/ʢಛίϝϯτʣ →λΠτϧɾݟग़͠Ұׅݕࡧπʔϧ: Headline Checker https://kitsune-room.com/tools/headline-checker/ γʔΫϨοτϞʔυͰͷΩʔϫʔυݕࡧͰՄ ݕࡧҙਤΛՕॻ͖ →࠾༻͢ΔݕࡧҙਤΛߜΓࠐΉ/༏ઌॱҐΛ͚ͭΔ
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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤੳ 4.ԾλΠτϧ࡞ 5. ϚΠϯυϚοϓ࡞ 6. ຊจࣥච 7. จষσβΠϯ
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ᶆԾλΠτϧ࡞ ඞͣΩʔϫʔυΛؚΊΔ ԾλΠτϧͷత: ϚΠϯυϚοϓ࡞ͷͨΊͷʮςʔϚʯ ΛܾΊΔ →࣠ΛϒϨͤ͞ͳ͍ͨΊ ʢ͋͘·ͰʮԾʯʣ
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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤੳ 4. ԾλΠτϧ࡞ 5.ϚΠϯυϚοϓ࡞ 6. ຊจࣥච 7. จষσβΠϯ
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ᶇϚΠϯυϚοϓ࡞ ແྉϚΠϯυϚοϓιϑτʮXmindʯ →͋ΔιϑτͷதͰ࠷εϐʔσΟʔ ࠷ॳͷࢬʹʮݕࡧҙਤʯʢ=ݕࡧऀͷ࣭ʣ ͦͷଞͷ͜ͱࢥ͍͍ͭͨ͜ͱͲΜͲΜॻ͍͍ͯ͘ ͜ͷஈ֊ͰʮϦαʔνʯߦ͏
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֦ࢄࢥߟ ͱʹ͔͘ࢥ͍͍ͭͨ͜ͱʮશ෦ॻ͘ʯ ಄ͷதΛॻ͖ग़͢ ฒͼସ͑ʢཧʣআۃྗߦΘͳ͍ →͍ͬͨΜશ෦ग़͖͔ͬͯ͠Β
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ϫʔΫγϣοϓᶅ ϚΠϯυϚοϓʢMMʣ࡞ ԾλΠτϧΛ͚ͭΔ MM࡞ ԾλΠτϧΛMMͷத৺ʹ ݕࡧҙਤΛMMͷ࠷ॳͷࢬʹ ͦͷଞࢥ͍͍ͭͨ͜ͱΛͲΜͲΜॻ͍͍ͯ͘ ಄จɺ·ͱΊՃ
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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤੳ 4. ԾλΠτϧ࡞ 5. ϚΠϯυϚοϓ࡞ 6. ຊจࣥච 7. จষσβΠϯ
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͍͔͕Ͱ͔ͨ͠ʁ
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ຊ͋Γ͕ͱ͏͍͟͝·ͨ͠ ͝ࢀՃಛయʢօ༷ʣ ʮSEOϥΠςΟϯάνΣοΫγʔτʯ →ޙετΞΧϝοηʔδΑΓ Ξϯέʔτಛయ ʮ෦SEOతϦϥΠτͷ͢͢Ίʯ ʢSEOޮՌͷग़͍͢ϦϥΠτ༏ઌ߲ʣ