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ݕࡧ্Ґͷϒϩά΁ʂ ࣮ફSEOϥΠςΟϯά ϫʔΫγϣοϓ Marketing Wizard தా 2019೥4݄13೔

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ߨࢣ঺հ Marketing Wizard தా ීஈ͸Webاը/σβΠϯ/ SEOɾϚʔ έςΟϯάΛߦ͏ϑϦʔϥϯε ۀ຿Ͱ͸ΠϯλϏϡʔϝσΟΞͷ
 ੍࡞࣌ʹϥΠςΟϯάܦݧ 30هࣄͷݸਓwordpressϒϩά͕
 10ͷΩʔϫʔυͰgoogleݕࡧॱҐ1Ґ
 ͦͷଞ໿80ΩʔϫʔυͰ10ҐҎ಺
 ʢͨͩ͠εϞʔϧΩʔϫʔυʣ

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݄ؒPV͸େମ6,000લޙ
 ͨͩ͠ɺ2018೥9݄࣌఺Ͱ͸20هࣄͷΈ

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͔ΜͨΜͳࣗݾ঺հΛ͓ئ͍͠·͢ ໊͓લ ϒϩά/ϥΠςΟϯάܦݧͷ༗ແ
 ݱࡏͷϒϩάࣥචঢ়گ ࠓ೔ͷҙؾࠐΈ / ֶΜͰؼΓ͍ͨ͜ͱ

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ࠓ೔ͷΞ΢τϥΠϯ SEO֓࿦ SEOϥΠςΟϯά7ͭͷεςοϓ ֤ॴͰϫʔΫγϣοϓʢ3ճʣ

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SEOͱ͸ Search Engine Optimisation
 = ݕࡧΤϯδϯ΁ͷ࠷దԽ ʮಛఆͷΩʔϫʔυͰݕࡧΛ͢Δਓʯ
 Λࣗ෼ͷαΠτ΁ݺͼࠐΉͨΊͷࢪࡦ ڱ͍ҙຯͰ͸ɺಛఆΩʔϫʔυͰݕࡧ͞Εͨͱ͖
 ࣗαΠτݕࡧ݁ՌͷॱҐΛ্͛ΔͨΊͷ׆ಈ

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ͳͥɺSEOͳͷ͔ʁ

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SEOҎ֎ʹ΋ɺଟ༷ͳྲྀೖܦ࿏͕͋Δ SNSʢtwitter/FB/Instagramʣ YoutubeͳͲͷಈը όφʔ޿ࠂ/ݕࡧ࿈ಈܕ޿ࠂ

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SEOͷϝϦοτ ʮΩʔϫʔυΛݕࡧ͢Δʯͱ͍͏
 ߪങҙཉͷߴ͍૚ΛऔΓࠐΊΔ όζ΍YoutubeͳͲʹൺ΂ͯ
 ํ๏࿦ཱ͕֬͞Ε͍ͯΔʢ࠶ݱੑ͕ߴ͍ʣ Ұ౓࡞ͬͨ΋ͷ͕Կ౓΋ಡΜͰ΋Β͑Δ
 ʮࢿ࢈ʯʹͳΔ
 ʢແྉͰࣗಈൢചػ͕࣋ͯΔʣ

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্Ґදࣔͷํ๏Λߟ͑Δલʹ… 
 ਓ͸ͳͥɺݕࡧΛ͢Δͷ͔ʁ
 ʮͦ΋ͦ΋࿦ʯΛߟ͑ͯΈ·͠ΐ͏

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Ϣʔβʔ͸ʮݕࡧΛ͍ͨ͠ʯͷͰ͸ͳ͍ Ϣʔβʔ͕஌Γ͍ͨͷ͸
 ʮ೰Έ΍࣭໰ʹର͢Δ౴͑ʯ ΋͠౴͑Λ஌͍ͬͯΔਓ͕͢ ͙ۙ͘ʹ͍Ε͹ɺ
 ͦͷਓʹ௚઀࣭໰͢Δ
 ʢग़དྷΕ͹ɺݕࡧͳͲͨ͘͠ͳ͍ʂʣ
 →ٯʹ͍͏ͱɺgoogleݕࡧ͸ ͦͷਓͷ୅໾ʹ͗͢ͳ͍ ݕࡧͱ͸ʮ࣭໰ʯͰ͋Δ

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Ϣʔβʔ͕࣭໰Λͯ͘͠Δҙਤ
 = ʮݕࡧҙਤʯʹର͢Δ౴͑ Λฦ͢

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ݕࡧҙਤΛߟ͑Δ͏͑Ͱ
 ʮϢʔβʔୈҰʯओٛΛపఈ͢Δ “1. Ϣʔβʔʹয఺ΛߜΕ͹ɺ
 ଞͷ΋ͷ͸Έͳޙ͔Β͍ͭͯ͘Δɻ”
 ― Google͕ܝ͛Δ10ͷࣄ࣮
 https://www.google.com/intl/ja/about/philosophy.html Ϣʔβʔͷ೰Έɾ࣭໰ʢݕࡧҙਤʣΛཧղ͠
 ʮݕࡧҙਤʹର͢Δత֬ͳίϯςϯπʯ
 Λฦͯ͋͛͠Δ͜ͱ͕ʮϢʔβʔୈҰʯʹͭͳ͕Δ

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― Google͕ܝ͛Δ10ͷࣄ࣮
 https://www.google.com/intl/ja/about/philosophy.html “10. ʮ͢͹Β͍͠ʯͰ͸଍Γͳ͍ɻ” ʮϢʔβʔͷݕࡧҙਤʹత֬ʹ౴͑ͨʯ͏͑Ͱ…

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ʮ໢ཏੑʯͱʮ؆ศੑʯ 1هࣄ಺Ͱ׬݁
 ˠʮ͜ͷϖʔδ͚ͩʯݟΕ͹Α͍ ͔ΜͨΜɾ෼͔Γ΍͍͢ > ೉͍͠ɾෳࡶ
 ˠແବʹ௕͍จষ͸NG

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Google͕େ੾ʹ͢Δ3ͭͷجຊཁૉʮE-A-Tʯ
 ˠʮ୭͕ݴ͏ͷ͔ʁʯ΋ॏཁʹͳΔ ը૾Ҿ༻ݩ: https://kasegood.net/eat

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ຊ೔͓఻͑͢Δ ʮSEOϥΠςΟϯάʯ ͱ͸ʁ

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SEOϥΠςΟϯά ಛఆͷΩʔϫʔυͰ্Ґදࣔ͞ΕΔΑ͏ʹ
 ૂͬͯهࣄΛ࡞੒͍ͯ͘͜͠ͱ جຊతʹ͸ɺόζΛૂΘͳ͍ ϦαʔνΛ͔ͬ͠Γߦ͍ɺઓུతʹهࣄΛ࡞੒

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ͦ΋ͦ΋ͷ…ϥΠςΟϯάͷ৺ಘ3ͭ ʮ४උ = Ϧαʔνʯ͕9ׂ
 ˠ͍͔ʹ৘ใྔΛଟ͘४උ͓͔͕ͯ͘͠ɺهࣄͷ࣭ͷߴ͞ʹͭͳ͕Δ ʮ֦ࢄʯͱʮऩଋʯΛ෼͚Δ
 ˠΞΠσΞग़͠/Ϧαʔνͷஈ֊Ͱ͸
 ͱʹ͔͘खΛಈ͔ͯ͠ʮࣗ༝ʹʯʮ਺ଟ͘ʯ৘ใΛॻ͖ग़͢
 ຊจࣥච/จষσβΠϯஈ֊Ͱ͸
 ʮॱংʯ΍ʮ࡟Δʯ͜ͱΛߟ͑Δ ຊจࣥචͷஈ֊Ҏ߱͸
 “ӈखʹϖϯΛɺࠨखʹ͸ϋαϛΛ”
 ―20ࡀͷࣗ෼ʹड͚͍ͤͨ͞จষߨٛʢݹլ࢙݈ʣ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1.Ωʔϫʔυ෼ੳ 2.ڝ߹ௐࠪ 3.ݕࡧҙਤ෼ੳ 4.ԾλΠτϧ࡞੒ 5.ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1.Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ʮᶃΩʔϫʔυ෼ੳʯͰͷ2ͭͷ࡞ۀ Ωʔϫʔυͷʮൃݟʯ ΩʔϫʔυͷʮݟۃΊʯ

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Matt Cuttz ʮΩʔϫʔυͷ3λΠϓʯ Know (Informational)
 → ৘ใΛ஌Γ͍ͨ
 ʮ̋̋ ํ๏ʯ Go (Navigational)
 → ಛఆͷαΠτ΁Ҡಈ͍ͨ͠
 ʮamazonʯʮyoutubeʯ Buy (Transactional)
 →঎඼ɾαʔϏεΛങ͍͍ͨ/ݕ౼த
 ʮ̋̋ ൺֱʯʮ̋̋ ײ૝ʯ ʮ̋̋ ஍Ҭ໊ʯ Matt Cuttzࢯ
 ը૾Ҿ༻ݩ:
 https://goo.gl/gkAdxW

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ʮചΓ͍ͨϞϊɾαʔϏεʯ
 ΍ʮ஌Β͍ͤͨࣄฑʯ
 = ΰʔϧ
 ͔Βٯࢉ͢Δ

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Ωʔϫʔυʮൃݟʯͷํ๏ ࢥ͍͍ͭͨ΋ͷΛՕ৚ॻ͖ ීஈ͔ΒΩʔϫʔυΛϝϞʢωλாʣ ϚΠϯυϚοϓͰચ͍ग़͠ ⇛ ·ͣ͸ʮΞλϦʯΛ͚ͭΔ

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ͦͷΩʔϫʔυ ૂ͏ʮՁ஋ʯ
 ͸͋Γ·͔͢ʁ

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ΩʔϫʔυͷʮݟۃΊʯ ݄ؒݕࡧ਺ʢϘϦϡʔ Ϝʣௐࠪ
 ˠ Uber Suggest
 https://neilpatel.com/jp/ ubersuggest/ ྨࣅΩʔϫʔυΞΠσΞ

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UberSuggestΛར༻ͯ͠ ࠓ೔ͷΩʔϫʔυΛ ܾΊͯΈ·͠ΐ͏ʂ ʢϫʔΫγϣοϓᶃʣ

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ϫʔΫγϣοϓᶃ Ωʔϫʔυ෼ੳ λʔήοτΩʔϫʔυͷީิΛग़͢
 ˠՕ৚ॻ͖ͳͲ ݄ؒݕࡧ਺Λௐ΂Δ
 ˠUberSuggest ΩʔϫʔυΛ1ͭʙ3ͭఔ౓ʹߜΓࠐΉ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2.ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ᶄڝ߹ௐࠪ γʔΫϨοτϞʔυͰݕࡧ
 ʢ·ͨ͸ɺUberSuggestͷSERPʣ πʔϧ: Headline checker
 https://headline-checker.yurilog.cc ໨త:
 <1>ʮݕࡧҙਤ෼ੳʯͷલஈ֊ͱͯ͠
 <2>ڝ߹ͷʮڧ͞ʯΛ஌ΔͨΊ

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<1>ڝ߹αΠτͷίϯςϯπ෼ੳ ্Ґ10αΠτఔ౓
 ʢݕࡧҙਤΛ೺ѲͰ͖Δ·Ͱʣ
 λΠτϧɾ໨࣍ɾURLΛίϐʔ͓ͯ͘͠
 هࣄಛ௃Λ͔ΜͨΜʹ·ͱΊΔ ͳͥɺ͜ͷهࣄ্͕Ґදࣔ͞Ε͍ͯΔͷ͔ʁ
 ଞͷهࣄͱൺ΂ͯͷಛ௃

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<2>ڝ߹ͷڧ͞ΛνΣοΫ SEO͸ਞ஍औΓ
 ݪଇ: 1Ωʔϫʔυʹ͖ͭɺ1هࣄ ݱࡏΩʔϫʔυͰ্Ґදࣔ͞Ε͍ͯΔଞͷαΠ τΑΓɺ༏Ε͍ͯΕ͹Α͍
 ˠݱࡏͷ্ҐαΠτΛ௒͑ΔهࣄΛॻ͚Δ͔ʁ ʢՄೳੑʣ

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ଞͷαΠτΛ௒͑ΒΕΔ͔ʁ ෼͔Γ΍͢͞
 ˠը૾/Πϥετ/ςʔϒϧ ಡΈ΍͢͞
 ˠσβΠϯ/จষߏ଄/վߦ ΦϦδφϦςΟ
 ˠ෇Ճ৘ใ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3.ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ᶅݕࡧҙਤ෼ੳ ݕࡧҙਤͱ͸ɺʮ࣭໰ʯͰ͋Δ Ωʔϫʔυ͓Αͼڝ߹ௐࠪͷ݁Ռ͔Β
 ݕࡧҙਤʢ=ݕࡧऀͷ࣭໰ʣΛϦετΞοϓ
 ˠͦͷ࣭໰Λࣗ෼ͷهࣄͷΞ΢τϥΠϯࠎࢠ
 ʢݟग़͠ީิʣͱ͢Δ

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ײ৘෼ੳ ৔߹ʹΑͬͯ͸ߦ͏
 ˠYahoo஌ܙା ૝ఆλʔήοτͷ࢟Λࢥ͍ු͔΂Δ
 ˠ೥ྸ/ੑผ/ϥΠϑελΠϧ/هࣄΛಡΉλ Πϛϯά

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ڝ߹ௐࠪʢଞαΠτಛ௃ॻ͖ग़͠ʣͱ
 ݕࡧҙਤ෼ੳΛ΍ͬͯΈ·͠ΐ͏ʂ
 ʢϫʔΫγϣοϓᶄʣ

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ϫʔΫγϣοϓᶄ ڝ߹෼ੳɾݕࡧҙਤ෼ੳ ্Ґ5ʙ10αΠτͷ৘ใΛίϐϖ
 αΠτλΠτϧ/URL/ݟग़͠/ʢಛ௃ίϝϯτʣ
 
 →λΠτϧɾݟग़͠Ұׅݕࡧπʔϧ: Headline Checker
 https://kitsune-room.com/tools/headline-checker/ γʔΫϨοτϞʔυͰͷΩʔϫʔυݕࡧͰ΋Մ ݕࡧҙਤΛՕ৚ॻ͖
 →࠾༻͢ΔݕࡧҙਤΛߜΓࠐΉ/༏ઌॱҐΛ͚ͭΔ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4.ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ᶆԾλΠτϧ࡞੒ ඞͣΩʔϫʔυΛؚΊΔ ԾλΠτϧͷ໨త:
 ϚΠϯυϚοϓ࡞੒ͷͨΊͷʮςʔϚʯ
 ΛܾΊΔ
 →࣠ΛϒϨͤ͞ͳ͍ͨΊ ʢ͋͘·ͰʮԾʯʣ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5.ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ᶇϚΠϯυϚοϓ࡞੒ ແྉϚΠϯυϚοϓιϑτʮXmindʯ
 →਺͋ΔιϑτͷதͰ࠷΋εϐʔσΟʔ ࠷ॳͷࢬʹ͸ʮݕࡧҙਤʯʢ=ݕࡧऀͷ࣭໰ʣ
 ͦͷଞͷ͜ͱ΋ࢥ͍͍ͭͨ͜ͱ͸ͲΜͲΜॻ͍͍ͯ͘ ͜ͷஈ֊ͰʮϦαʔνʯ΋ߦ͏

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֦ࢄࢥߟ ͱʹ͔͘ࢥ͍͍ͭͨ͜ͱ͸ʮશ෦ॻ͘ʯ ಄ͷதΛॻ͖ग़͢ ฒͼସ͑ʢ੔ཧʣ΍࡟আ͸ۃྗߦΘͳ͍
 →͍ͬͨΜશ෦ग़͖͔ͬͯ͠Β

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ϫʔΫγϣοϓᶅ ϚΠϯυϚοϓʢMMʣ࡞੒ ԾλΠτϧΛ͚ͭΔ MM࡞੒
 ԾλΠτϧΛMMͷத৺ʹ
 ݕࡧҙਤΛMMͷ࠷ॳͷࢬʹ
 ͦͷଞࢥ͍͍ͭͨ͜ͱΛͲΜͲΜॻ͍͍ͯ͘ ๯಄จɺ·ͱΊ΋௥Ճ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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͍͔͕Ͱ͔ͨ͠ʁ

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ຊ೔͸͋Γ͕ͱ͏͍͟͝·ͨ͠ ͝ࢀՃಛయʢօ༷ʣ
 ʮSEOϥΠςΟϯάνΣοΫγʔτʯ
 →ޙ೔ετΞΧϝοηʔδΑΓ Ξϯέʔτಛయ
 ʮ಺෦SEOతϦϥΠτͷ͢͢Ίʯ
 ʢSEOޮՌͷग़΍͍͢ϦϥΠτ༏ઌ߲໨ʣ