実践SEOライティング-中田_2019-04-13

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ݕࡧ্Ґͷϒϩά΁ʂ ࣮ફSEOϥΠςΟϯά ϫʔΫγϣοϓ Marketing Wizard தా 2019೥4݄13೔

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ߨࢣ঺հ Marketing Wizard தా ීஈ͸Webاը/σβΠϯ/ SEOɾϚʔ έςΟϯάΛߦ͏ϑϦʔϥϯε ۀ຿Ͱ͸ΠϯλϏϡʔϝσΟΞͷ  ੍࡞࣌ʹϥΠςΟϯάܦݧ 30هࣄͷݸਓwordpressϒϩά͕  10ͷΩʔϫʔυͰgoogleݕࡧॱҐ1Ґ  ͦͷଞ໿80ΩʔϫʔυͰ10ҐҎ಺  ʢͨͩ͠εϞʔϧΩʔϫʔυʣ

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݄ؒPV͸େମ6,000લޙ  ͨͩ͠ɺ2018೥9݄࣌఺Ͱ͸20هࣄͷΈ

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͔ΜͨΜͳࣗݾ঺հΛ͓ئ͍͠·͢ ໊͓લ ϒϩά/ϥΠςΟϯάܦݧͷ༗ແ  ݱࡏͷϒϩάࣥචঢ়گ ࠓ೔ͷҙؾࠐΈ / ֶΜͰؼΓ͍ͨ͜ͱ

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ࠓ೔ͷΞ΢τϥΠϯ SEO֓࿦ SEOϥΠςΟϯά7ͭͷεςοϓ ֤ॴͰϫʔΫγϣοϓʢ3ճʣ

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SEOͱ͸ Search Engine Optimisation  = ݕࡧΤϯδϯ΁ͷ࠷దԽ ʮಛఆͷΩʔϫʔυͰݕࡧΛ͢Δਓʯ  Λࣗ෼ͷαΠτ΁ݺͼࠐΉͨΊͷࢪࡦ ڱ͍ҙຯͰ͸ɺಛఆΩʔϫʔυͰݕࡧ͞Εͨͱ͖  ࣗαΠτݕࡧ݁ՌͷॱҐΛ্͛ΔͨΊͷ׆ಈ

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ͳͥɺSEOͳͷ͔ʁ

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SEOҎ֎ʹ΋ɺଟ༷ͳྲྀೖܦ࿏͕͋Δ SNSʢtwitter/FB/Instagramʣ YoutubeͳͲͷಈը όφʔ޿ࠂ/ݕࡧ࿈ಈܕ޿ࠂ

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SEOͷϝϦοτ ʮΩʔϫʔυΛݕࡧ͢Δʯͱ͍͏  ߪങҙཉͷߴ͍૚ΛऔΓࠐΊΔ όζ΍YoutubeͳͲʹൺ΂ͯ  ํ๏࿦ཱ͕֬͞Ε͍ͯΔʢ࠶ݱੑ͕ߴ͍ʣ Ұ౓࡞ͬͨ΋ͷ͕Կ౓΋ಡΜͰ΋Β͑Δ  ʮࢿ࢈ʯʹͳΔ  ʢແྉͰࣗಈൢചػ͕࣋ͯΔʣ

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্Ґදࣔͷํ๏Λߟ͑Δલʹ…   ਓ͸ͳͥɺݕࡧΛ͢Δͷ͔ʁ  ʮͦ΋ͦ΋࿦ʯΛߟ͑ͯΈ·͠ΐ͏

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Ϣʔβʔ͸ʮݕࡧΛ͍ͨ͠ʯͷͰ͸ͳ͍ Ϣʔβʔ͕஌Γ͍ͨͷ͸  ʮ೰Έ΍࣭໰ʹର͢Δ౴͑ʯ ΋͠౴͑Λ஌͍ͬͯΔਓ͕͢ ͙ۙ͘ʹ͍Ε͹ɺ  ͦͷਓʹ௚઀࣭໰͢Δ  ʢग़དྷΕ͹ɺݕࡧͳͲͨ͘͠ͳ͍ʂʣ  →ٯʹ͍͏ͱɺgoogleݕࡧ͸ ͦͷਓͷ୅໾ʹ͗͢ͳ͍ ݕࡧͱ͸ʮ࣭໰ʯͰ͋Δ

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Ϣʔβʔ͕࣭໰Λͯ͘͠Δҙਤ  = ʮݕࡧҙਤʯʹର͢Δ౴͑ Λฦ͢

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ݕࡧҙਤΛߟ͑Δ͏͑Ͱ  ʮϢʔβʔୈҰʯओٛΛపఈ͢Δ “1. Ϣʔβʔʹয఺ΛߜΕ͹ɺ  ଞͷ΋ͷ͸Έͳޙ͔Β͍ͭͯ͘Δɻ”  ― Google͕ܝ͛Δ10ͷࣄ࣮  https://www.google.com/intl/ja/about/philosophy.html Ϣʔβʔͷ೰Έɾ࣭໰ʢݕࡧҙਤʣΛཧղ͠  ʮݕࡧҙਤʹର͢Δత֬ͳίϯςϯπʯ  Λฦͯ͋͛͠Δ͜ͱ͕ʮϢʔβʔୈҰʯʹͭͳ͕Δ

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― Google͕ܝ͛Δ10ͷࣄ࣮  https://www.google.com/intl/ja/about/philosophy.html “10. ʮ͢͹Β͍͠ʯͰ͸଍Γͳ͍ɻ” ʮϢʔβʔͷݕࡧҙਤʹత֬ʹ౴͑ͨʯ͏͑Ͱ…

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ʮ໢ཏੑʯͱʮ؆ศੑʯ 1هࣄ಺Ͱ׬݁  ˠʮ͜ͷϖʔδ͚ͩʯݟΕ͹Α͍ ͔ΜͨΜɾ෼͔Γ΍͍͢ > ೉͍͠ɾෳࡶ  ˠແବʹ௕͍จষ͸NG

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Google͕େ੾ʹ͢Δ3ͭͷجຊཁૉʮE-A-Tʯ  ˠʮ୭͕ݴ͏ͷ͔ʁʯ΋ॏཁʹͳΔ ը૾Ҿ༻ݩ: https://kasegood.net/eat

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ຊ೔͓఻͑͢Δ ʮSEOϥΠςΟϯάʯ ͱ͸ʁ

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SEOϥΠςΟϯά ಛఆͷΩʔϫʔυͰ্Ґදࣔ͞ΕΔΑ͏ʹ  ૂͬͯهࣄΛ࡞੒͍ͯ͘͜͠ͱ جຊతʹ͸ɺόζΛૂΘͳ͍ ϦαʔνΛ͔ͬ͠Γߦ͍ɺઓུతʹهࣄΛ࡞੒

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ͦ΋ͦ΋ͷ…ϥΠςΟϯάͷ৺ಘ3ͭ ʮ४උ = Ϧαʔνʯ͕9ׂ  ˠ͍͔ʹ৘ใྔΛଟ͘४උ͓͔͕ͯ͘͠ɺهࣄͷ࣭ͷߴ͞ʹͭͳ͕Δ ʮ֦ࢄʯͱʮऩଋʯΛ෼͚Δ  ˠΞΠσΞग़͠/Ϧαʔνͷஈ֊Ͱ͸  ͱʹ͔͘खΛಈ͔ͯ͠ʮࣗ༝ʹʯʮ਺ଟ͘ʯ৘ใΛॻ͖ग़͢  ຊจࣥච/จষσβΠϯஈ֊Ͱ͸  ʮॱংʯ΍ʮ࡟Δʯ͜ͱΛߟ͑Δ ຊจࣥචͷஈ֊Ҏ߱͸  “ӈखʹϖϯΛɺࠨखʹ͸ϋαϛΛ”  ―20ࡀͷࣗ෼ʹड͚͍ͤͨ͞จষߨٛʢݹլ࢙݈ʣ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1.Ωʔϫʔυ෼ੳ 2.ڝ߹ௐࠪ 3.ݕࡧҙਤ෼ੳ 4.ԾλΠτϧ࡞੒ 5.ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1.Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ʮᶃΩʔϫʔυ෼ੳʯͰͷ2ͭͷ࡞ۀ Ωʔϫʔυͷʮൃݟʯ ΩʔϫʔυͷʮݟۃΊʯ

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Matt Cuttz ʮΩʔϫʔυͷ3λΠϓʯ Know (Informational)  → ৘ใΛ஌Γ͍ͨ  ʮ̋̋ ํ๏ʯ Go (Navigational)  → ಛఆͷαΠτ΁Ҡಈ͍ͨ͠  ʮamazonʯʮyoutubeʯ Buy (Transactional)  →঎඼ɾαʔϏεΛങ͍͍ͨ/ݕ౼த  ʮ̋̋ ൺֱʯʮ̋̋ ײ૝ʯ ʮ̋̋ ஍Ҭ໊ʯ Matt Cuttzࢯ  ը૾Ҿ༻ݩ:  https://goo.gl/gkAdxW

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ʮചΓ͍ͨϞϊɾαʔϏεʯ  ΍ʮ஌Β͍ͤͨࣄฑʯ  = ΰʔϧ  ͔Βٯࢉ͢Δ

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Ωʔϫʔυʮൃݟʯͷํ๏ ࢥ͍͍ͭͨ΋ͷΛՕ৚ॻ͖ ීஈ͔ΒΩʔϫʔυΛϝϞʢωλாʣ ϚΠϯυϚοϓͰચ͍ग़͠ ⇛ ·ͣ͸ʮΞλϦʯΛ͚ͭΔ

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ͦͷΩʔϫʔυ ૂ͏ʮՁ஋ʯ  ͸͋Γ·͔͢ʁ

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ΩʔϫʔυͷʮݟۃΊʯ ݄ؒݕࡧ਺ʢϘϦϡʔ Ϝʣௐࠪ  ˠ Uber Suggest  https://neilpatel.com/jp/ ubersuggest/ ྨࣅΩʔϫʔυΞΠσΞ

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UberSuggestΛར༻ͯ͠ ࠓ೔ͷΩʔϫʔυΛ ܾΊͯΈ·͠ΐ͏ʂ ʢϫʔΫγϣοϓᶃʣ

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ϫʔΫγϣοϓᶃ Ωʔϫʔυ෼ੳ λʔήοτΩʔϫʔυͷީิΛग़͢  ˠՕ৚ॻ͖ͳͲ ݄ؒݕࡧ਺Λௐ΂Δ  ˠUberSuggest ΩʔϫʔυΛ1ͭʙ3ͭఔ౓ʹߜΓࠐΉ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2.ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ᶄڝ߹ௐࠪ γʔΫϨοτϞʔυͰݕࡧ  ʢ·ͨ͸ɺUberSuggestͷSERPʣ πʔϧ: Headline checker  https://headline-checker.yurilog.cc ໨త:  <1>ʮݕࡧҙਤ෼ੳʯͷલஈ֊ͱͯ͠  <2>ڝ߹ͷʮڧ͞ʯΛ஌ΔͨΊ

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<1>ڝ߹αΠτͷίϯςϯπ෼ੳ ্Ґ10αΠτఔ౓  ʢݕࡧҙਤΛ೺ѲͰ͖Δ·Ͱʣ  λΠτϧɾ໨࣍ɾURLΛίϐʔ͓ͯ͘͠  هࣄಛ௃Λ͔ΜͨΜʹ·ͱΊΔ ͳͥɺ͜ͷهࣄ্͕Ґදࣔ͞Ε͍ͯΔͷ͔ʁ  ଞͷهࣄͱൺ΂ͯͷಛ௃

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<2>ڝ߹ͷڧ͞ΛνΣοΫ SEO͸ਞ஍औΓ  ݪଇ: 1Ωʔϫʔυʹ͖ͭɺ1هࣄ ݱࡏΩʔϫʔυͰ্Ґදࣔ͞Ε͍ͯΔଞͷαΠ τΑΓɺ༏Ε͍ͯΕ͹Α͍  ˠݱࡏͷ্ҐαΠτΛ௒͑ΔهࣄΛॻ͚Δ͔ʁ ʢՄೳੑʣ

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ଞͷαΠτΛ௒͑ΒΕΔ͔ʁ ෼͔Γ΍͢͞  ˠը૾/Πϥετ/ςʔϒϧ ಡΈ΍͢͞  ˠσβΠϯ/จষߏ଄/վߦ ΦϦδφϦςΟ  ˠ෇Ճ৘ใ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3.ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ᶅݕࡧҙਤ෼ੳ ݕࡧҙਤͱ͸ɺʮ࣭໰ʯͰ͋Δ Ωʔϫʔυ͓Αͼڝ߹ௐࠪͷ݁Ռ͔Β  ݕࡧҙਤʢ=ݕࡧऀͷ࣭໰ʣΛϦετΞοϓ  ˠͦͷ࣭໰Λࣗ෼ͷهࣄͷΞ΢τϥΠϯࠎࢠ  ʢݟग़͠ީิʣͱ͢Δ

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ײ৘෼ੳ ৔߹ʹΑͬͯ͸ߦ͏  ˠYahoo஌ܙା ૝ఆλʔήοτͷ࢟Λࢥ͍ු͔΂Δ  ˠ೥ྸ/ੑผ/ϥΠϑελΠϧ/هࣄΛಡΉλ Πϛϯά

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ڝ߹ௐࠪʢଞαΠτಛ௃ॻ͖ग़͠ʣͱ  ݕࡧҙਤ෼ੳΛ΍ͬͯΈ·͠ΐ͏ʂ  ʢϫʔΫγϣοϓᶄʣ

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ϫʔΫγϣοϓᶄ ڝ߹෼ੳɾݕࡧҙਤ෼ੳ ্Ґ5ʙ10αΠτͷ৘ใΛίϐϖ  αΠτλΠτϧ/URL/ݟग़͠/ʢಛ௃ίϝϯτʣ    →λΠτϧɾݟग़͠Ұׅݕࡧπʔϧ: Headline Checker  https://kitsune-room.com/tools/headline-checker/ γʔΫϨοτϞʔυͰͷΩʔϫʔυݕࡧͰ΋Մ ݕࡧҙਤΛՕ৚ॻ͖  →࠾༻͢ΔݕࡧҙਤΛߜΓࠐΉ/༏ઌॱҐΛ͚ͭΔ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4.ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ᶆԾλΠτϧ࡞੒ ඞͣΩʔϫʔυΛؚΊΔ ԾλΠτϧͷ໨త:  ϚΠϯυϚοϓ࡞੒ͷͨΊͷʮςʔϚʯ  ΛܾΊΔ  →࣠ΛϒϨͤ͞ͳ͍ͨΊ ʢ͋͘·ͰʮԾʯʣ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5.ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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ᶇϚΠϯυϚοϓ࡞੒ ແྉϚΠϯυϚοϓιϑτʮXmindʯ  →਺͋ΔιϑτͷதͰ࠷΋εϐʔσΟʔ ࠷ॳͷࢬʹ͸ʮݕࡧҙਤʯʢ=ݕࡧऀͷ࣭໰ʣ  ͦͷଞͷ͜ͱ΋ࢥ͍͍ͭͨ͜ͱ͸ͲΜͲΜॻ͍͍ͯ͘ ͜ͷஈ֊ͰʮϦαʔνʯ΋ߦ͏

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֦ࢄࢥߟ ͱʹ͔͘ࢥ͍͍ͭͨ͜ͱ͸ʮશ෦ॻ͘ʯ ಄ͷதΛॻ͖ग़͢ ฒͼସ͑ʢ੔ཧʣ΍࡟আ͸ۃྗߦΘͳ͍  →͍ͬͨΜશ෦ग़͖͔ͬͯ͠Β

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ϫʔΫγϣοϓᶅ ϚΠϯυϚοϓʢMMʣ࡞੒ ԾλΠτϧΛ͚ͭΔ MM࡞੒  ԾλΠτϧΛMMͷத৺ʹ  ݕࡧҙਤΛMMͷ࠷ॳͷࢬʹ  ͦͷଞࢥ͍͍ͭͨ͜ͱΛͲΜͲΜॻ͍͍ͯ͘ ๯಄จɺ·ͱΊ΋௥Ճ

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SEOϥΠςΟϯάʮ7ͭͷεςοϓʯ 1. Ωʔϫʔυ෼ੳ 2. ڝ߹ௐࠪ 3. ݕࡧҙਤ෼ੳ 4. ԾλΠτϧ࡞੒ 5. ϚΠϯυϚοϓ࡞੒ 6. ຊจࣥච 7. จষσβΠϯ

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͍͔͕Ͱ͔ͨ͠ʁ

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ຊ೔͸͋Γ͕ͱ͏͍͟͝·ͨ͠ ͝ࢀՃಛయʢօ༷ʣ  ʮSEOϥΠςΟϯάνΣοΫγʔτʯ  →ޙ೔ετΞΧϝοηʔδΑΓ Ξϯέʔτಛయ  ʮ಺෦SEOతϦϥΠτͷ͢͢Ίʯ  ʢSEOޮՌͷग़΍͍͢ϦϥΠτ༏ઌ߲໨ʣ