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Googlebot &
Search Console data
Will Critchlow
SearchPilot
@willcritchlow
Speakerdeck.com/willcritchlow
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Biggest channel
Organic Search
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Biggest channel
Biggest
opportunity
Organic Search
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Biggest channel
Biggest
opportunity
Least
understood
channel
Organic Search
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Can we improve our test analysis?
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Googlebot crawl data
Can we improve our test analysis?
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Expected benefit: better test analysis
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Expected benefit: better test analysis
Less than half
the effect can
possibly be
visible in the
data
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Expected benefit: better test analysis
Up to ¾ of the
effect could be
visible in the
data
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Expected benefit: better test analysis
Up to 90% of
the effect could
be visible in the
data
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Surprise benefit: we can run more tests, faster
90%
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Surprise benefit: we can run more tests, faster
90%
4
days
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Surprise benefit: we can run more tests, faster
90%
4
days Sometimes even faster!
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Two big benefits to fast recrawl
1. End inconclusive tests sooner
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Two big benefits to fast recrawl
1. End inconclusive tests sooner 2. Shorter “cooldown” windows between tests
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GSC data
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OK, it won, but WHY?
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There are only three SEO hypotheses:
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There are only three SEO hypotheses:
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There are only three SEO hypotheses:
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There are only three SEO hypotheses:
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Challenges with
Search Console data
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Sampling
#1
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Sampling
(sometimes
this is
really bad)
#1
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Sampling
#1
Averaging
averages
#2
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Sampling
#1
Averaging
averages
#2
New and
lost
rankings
#3
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Summary
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Summary
Googlebot data lets us run more tests, faster
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GSC data can explain results
Summary
Googlebot data lets us run more tests, faster
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GSC is not good for declaring winners
Summary
Googlebot data lets us run more tests, faster
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Thank you!
Will Critchlow
SearchPilot
@willcritchlow
Speakerdeck.com/willcritchlow