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CARDSTACK Card Makers Who are they? What skills? How many? When? JULY 2019 TECHNICAL PRESENTATION CHRIS TSE Founding Director Cardstack Project chris.tse@cardstack.com

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CARDSTACK Card Makers Who are they? What skills? How many? When? INVERSE PYRAMID MODEL JULY 2019 TECHNICAL PRESENTATION CHRIS TSE Founding Director Cardstack Project chris.tse@cardstack.com

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INVERSE PYRAMID MODEL CARDSTACK

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Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ INVERSE PYRAMID MODEL CARDSTACK

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Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ INVERSE PYRAMID MODEL CARDSTACK More Potential Contributors

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Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ INVERSE PYRAMID MODEL CARDSTACK More Potential Contributors Greater Technical Leverage

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FRAMEWORK • Data Sources • Credentials • Orchestrations INTEGRATION CARDS • Card SDK • Hub Runtime • Deployment • Four Edges • Boxel UI • Space / Flow / Catalog ENVIRONMENT • Nouns • Verbs / Actions • Schema(.org) COMMON CARDS • Theme (Forest) • Composite • Facade TEMPLATE CARDS • Instances • Snapshots • Placeholders EXAMPLE CARDS Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ Ember Core, NodeJS, Postgres, Docker, etc. Cardstack Framework, EmberJS, Ember Add-ons, Liquid Fire, Web Platform NodeJS, Cardstack Hub, REST APIs, Databases JavaScript, Card SDK, EmberJS (Octane), Ember Data, Web Platform (HTML + CSS) Web Platform (HTML + CSS), EmberJS (Octane) as needed Cardstack Environment, Four Edges, Web-based Administration Themed Blog Article Survey Payment Event Article CFP for Survey Ticket Event (Primary) Payment Article Event Git (Default Data Source) GitHub Survey Monkey Stripe EventBrite Ethereum Google Cal Gitchain Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Live Concert Tickets (31) Meetup Invitation (42) Conference Programs (8) Research Reports (98) Subscription Newsletters (57) Flow Edges Card Space Card SDK Hub 1 Cloud A Cloud B Hub 2 Hub 3 Hub 4

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FRAMEWORK • Data Sources • Credentials • Orchestrations INTEGRATION CARDS • Card SDK • Hub Runtime • Deployment • Four Edges • Boxel UI • Space / Flow / Catalog ENVIRONMENT • Nouns • Verbs / Actions • Schema(.org) COMMON CARDS • Theme (Forest) • Composite • Facade TEMPLATE CARDS • Instances • Snapshots • Placeholders EXAMPLE CARDS Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ Ember Core, NodeJS, Postgres, Docker, etc. Cardstack Framework, EmberJS, Ember Add-ons, Liquid Fire, Web Platform NodeJS, Cardstack Hub, REST APIs, Databases JavaScript, Card SDK, EmberJS (Octane), Ember Data, Web Platform (HTML + CSS) Web Platform (HTML + CSS), EmberJS (Octane) as needed Cardstack Environment, Four Edges, Web-based Administration Themed Blog Article Survey Payment Event Article CFP for Survey Ticket Event (Primary) Payment Article Event Git (Default Data Source) GitHub Survey Monkey Stripe EventBrite Ethereum Google Cal Gitchain Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Live Concert Tickets (31) Meetup Invitation (42) Conference Programs (8) Research Reports (98) Subscription Newsletters (57) Flow Edges Card Space Card SDK Hub 1 Cloud A Cloud B Hub 2 Hub 3 Hub 4

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FRAMEWORK • Data Sources • Credentials • Orchestrations INTEGRATION CARDS • Card SDK • Hub Runtime • Deployment • Four Edges • Boxel UI • Space / Flow / Catalog ENVIRONMENT • Nouns • Verbs / Actions • Schema(.org) COMMON CARDS • Theme (Forest) • Composite • Facade TEMPLATE CARDS • Instances • Snapshots • Placeholders EXAMPLE CARDS Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ Ember Core, NodeJS, Postgres, Docker, etc. Cardstack Framework, EmberJS, Ember Add-ons, Liquid Fire, Web Platform NodeJS, Cardstack Hub, REST APIs, Databases JavaScript, Card SDK, EmberJS (Octane), Ember Data, Web Platform (HTML + CSS) Web Platform (HTML + CSS), EmberJS (Octane) as needed Cardstack Environment, Four Edges, Web-based Administration Themed Blog Article Survey Payment Event Article CFP for Survey Ticket Event (Primary) Payment Article Event Git (Default Data Source) GitHub Survey Monkey Stripe EventBrite Ethereum Google Cal Gitchain Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Live Concert Tickets (31) Meetup Invitation (42) Conference Programs (8) Research Reports (98) Subscription Newsletters (57) Flow Edges Card Space Card SDK Hub 1 Cloud A Cloud B Hub 2 Hub 3 Hub 4

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FRAMEWORK • Data Sources • Credentials • Orchestrations INTEGRATION CARDS • Card SDK • Hub Runtime • Deployment • Four Edges • Boxel UI • Space / Flow / Catalog ENVIRONMENT • Nouns • Verbs / Actions • Schema(.org) COMMON CARDS • Theme (Forest) • Composite • Facade TEMPLATE CARDS • Instances • Snapshots • Placeholders EXAMPLE CARDS Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ Ember Core, NodeJS, Postgres, Docker, etc. Cardstack Framework, EmberJS, Ember Add-ons, Liquid Fire, Web Platform NodeJS, Cardstack Hub, REST APIs, Databases JavaScript, Card SDK, EmberJS (Octane), Ember Data, Web Platform (HTML + CSS) Web Platform (HTML + CSS), EmberJS (Octane) as needed Cardstack Environment, Four Edges, Web-based Administration Themed Blog Article Survey Payment Event Article CFP for Survey Ticket Event (Primary) Payment Article Event Git (Default Data Source) GitHub Survey Monkey Stripe EventBrite Ethereum Google Cal Gitchain Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Live Concert Tickets (31) Meetup Invitation (42) Conference Programs (8) Research Reports (98) Subscription Newsletters (57) Flow Edges Card Space Card SDK Hub 1 Cloud A Cloud B Hub 2 Hub 3 Hub 4

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FRAMEWORK • Data Sources • Credentials • Orchestrations INTEGRATION CARDS • Card SDK • Hub Runtime • Deployment • Four Edges • Boxel UI • Space / Flow / Catalog ENVIRONMENT • Nouns • Verbs / Actions • Schema(.org) COMMON CARDS • Theme (Forest) • Composite • Facade TEMPLATE CARDS • Instances • Snapshots • Placeholders EXAMPLE CARDS Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ Ember Core, NodeJS, Postgres, Docker, etc. Cardstack Framework, EmberJS, Ember Add-ons, Liquid Fire, Web Platform NodeJS, Cardstack Hub, REST APIs, Databases JavaScript, Card SDK, EmberJS (Octane), Ember Data, Web Platform (HTML + CSS) Web Platform (HTML + CSS), EmberJS (Octane) as needed Cardstack Environment, Four Edges, Web-based Administration Themed Blog Article Survey Payment Event Article CFP for Survey Ticket Event (Primary) Payment Article Event Git (Default Data Source) GitHub Survey Monkey Stripe EventBrite Ethereum Google Cal Gitchain Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Live Concert Tickets (31) Meetup Invitation (42) Conference Programs (8) Research Reports (98) Subscription Newsletters (57) Flow Edges Card Space Card SDK Hub 1 Cloud A Cloud B Hub 2 Hub 3 Hub 4

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FRAMEWORK • Data Sources • Credentials • Orchestrations INTEGRATION CARDS • Card SDK • Hub Runtime • Deployment • Four Edges • Boxel UI • Space / Flow / Catalog ENVIRONMENT • Nouns • Verbs / Actions • Schema(.org) COMMON CARDS • Theme (Forest) • Composite • Facade TEMPLATE CARDS • Instances • Snapshots • Placeholders EXAMPLE CARDS Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ Ember Core, NodeJS, Postgres, Docker, etc. Cardstack Framework, EmberJS, Ember Add-ons, Liquid Fire, Web Platform NodeJS, Cardstack Hub, REST APIs, Databases JavaScript, Card SDK, EmberJS (Octane), Ember Data, Web Platform (HTML + CSS) Web Platform (HTML + CSS), EmberJS (Octane) as needed Cardstack Environment, Four Edges, Web-based Administration Themed Blog Article Survey Payment Event Article CFP for Survey Ticket Event (Primary) Payment Article Event Git (Default Data Source) GitHub Survey Monkey Stripe EventBrite Ethereum Google Cal Gitchain Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Live Concert Tickets (31) Meetup Invitation (42) Conference Programs (8) Research Reports (98) Subscription Newsletters (57) Flow Edges Card Space Card SDK Hub 1 Cloud A Cloud B Hub 2 Hub 3 Hub 4

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FRAMEWORK • Data Sources • Credentials • Orchestrations INTEGRATION CARDS • Card SDK • Hub Runtime • Deployment • Four Edges • Boxel UI • Space / Flow / Catalog ENVIRONMENT • Nouns • Verbs / Actions • Schema(.org) COMMON CARDS • Theme (Forest) • Composite • Facade TEMPLATE CARDS • Instances • Snapshots • Placeholders EXAMPLE CARDS Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ Ember Core, NodeJS, Postgres, Docker, etc. Cardstack Framework, EmberJS, Ember Add-ons, Liquid Fire, Web Platform NodeJS, Cardstack Hub, REST APIs, Databases JavaScript, Card SDK, EmberJS (Octane), Ember Data, Web Platform (HTML + CSS) Web Platform (HTML + CSS), EmberJS (Octane) as needed Cardstack Environment, Four Edges, Web-based Administration Themed Blog Article Survey Payment Event Article CFP for Survey Ticket Event (Primary) Payment Article Event Git (Default Data Source) GitHub Survey Monkey Stripe EventBrite Ethereum Google Cal Gitchain Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Live Concert Tickets (31) Meetup Invitation (42) Conference Programs (8) Research Reports (98) Subscription Newsletters (57) Flow Edges Card Space Card SDK Hub 1 Cloud A Cloud B Hub 2 Hub 3 Hub 4

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FRAMEWORK • Data Sources • Credentials • Orchestrations INTEGRATION CARDS • Card SDK • Hub Runtime • Deployment • Four Edges • Boxel UI • Space / Flow / Catalog ENVIRONMENT • Nouns • Verbs / Actions • Schema(.org) COMMON CARDS • Theme (Forest) • Composite • Facade TEMPLATE CARDS • Instances • Snapshots • Placeholders EXAMPLE CARDS Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ Ember Core, NodeJS, Postgres, Docker, etc. Cardstack Framework, EmberJS, Ember Add-ons, Liquid Fire, Web Platform NodeJS, Cardstack Hub, REST APIs, Databases JavaScript, Card SDK, EmberJS (Octane), Ember Data, Web Platform (HTML + CSS) Web Platform (HTML + CSS), EmberJS (Octane) as needed Cardstack Environment, Four Edges, Web-based Administration Themed Blog Article Survey Payment Event Article CFP for Survey Ticket Event (Primary) Payment Article Event Git (Default Data Source) GitHub Survey Monkey Stripe EventBrite Ethereum Google Cal Gitchain Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Live Concert Tickets (31) Meetup Invitation (42) Conference Programs (8) Research Reports (98) Subscription Newsletters (57) Flow Edges Card Space Card SDK Hub 1 Cloud A Cloud B Hub 2 Hub 3 Hub 4

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FRAMEWORK • Data Sources • Credentials • Orchestrations INTEGRATION CARDS • Card SDK • Hub Runtime • Deployment • Four Edges • Boxel UI • Space / Flow / Catalog ENVIRONMENT • Nouns • Verbs / Actions • Schema(.org) COMMON CARDS • Theme (Forest) • Composite • Facade TEMPLATE CARDS • Instances • Snapshots • Placeholders EXAMPLE CARDS Power Users Web Developers 1,000,000+ 100,000+ Front-end Engineers 10,000+ Product Team 100+ Back-end Engineers 1,000+ Framework Team 10+ Ember Core, NodeJS, Postgres, Docker, etc. Cardstack Framework, EmberJS, Ember Add-ons, Liquid Fire, Web Platform NodeJS, Cardstack Hub, REST APIs, Databases JavaScript, Card SDK, EmberJS (Octane), Ember Data, Web Platform (HTML + CSS) Web Platform (HTML + CSS), EmberJS (Octane) as needed Cardstack Environment, Four Edges, Web-based Administration Themed Blog Article Survey Payment Event Article CFP for Survey Ticket Event (Primary) Payment Article Event Git (Default Data Source) GitHub Survey Monkey Stripe EventBrite Ethereum Google Cal Gitchain Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Concert Ticket (31) Meetup Invitation (42) Conference Program (8) Product Brochures (98) Subscription -based Newsletter (572) Live Concert Tickets (31) Meetup Invitation (42) Conference Programs (8) Research Reports (98) Subscription Newsletters (57) Flow Edges Card Space Card SDK Hub 1 Cloud A Cloud B Hub 2 Hub 3 Hub 4 CARD CATALOG

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USERS DEVELOPERS PROVIDERS BUSINESSES FLOW CATALOG TALLY REWARD SPACE CARD SDK HUB FOLIO STAKE BILLING NETWORK PRICE LIST CHAINS CLOUDS DOMAINS WALLETS $5/MONTH $0.01/API CALL CARD AT REST CARD IN MOTION LAYER 1 / LAYER 2 CARDSTACK PRODUCT GRID CARD

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USERS DEVELOPERS PROVIDERS BUSINESSES FLOW CATALOG TALLY REWARD SPACE CARD SDK HUB FOLIO STAKE BILLING NETWORK PRICE LIST CHAINS CLOUDS DOMAINS WALLETS $5/MONTH $0.01/API CALL CARD AT REST CARD IN MOTION LAYER 1 / LAYER 2 CARDSTACK PRODUCT GRID CARD Publish Run within Earn Deploy Query Go to Send between Deliver Subscribe Calculate Govern Back Message Inform Deposit Notify Join Deduct Record Use or Buy Package Authorize Redeem

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USERS DEVELOPERS PROVIDERS BUSINESSES FLOW CATALOG TALLY REWARD SPACE CARD SDK HUB FOLIO STAKE BILLING NETWORK PRICE LIST CHAINS CLOUDS DOMAINS WALLETS $5/MONTH $0.01/API CALL CARD AT REST CARD IN MOTION LAYER 1 / LAYER 2 CARDSTACK PRODUCT GRID CARD Publish Run within Earn Deploy Query Go to Send between Deliver Subscribe Calculate Govern Back Message Inform Deposit Notify Join Deduct Record Use or Buy Package Authorize Redeem

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USERS PROVIDERS BUSINESSES DEVELOPERS CARDSTACK $5 per month for everything you need One unified SDK to create, deploy, and upsell One stack to manage on any containerized cloud White-label software with open source core

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USERS PROVIDERS BUSINESSES DEVELOPERS CARDSTACK $5 per month for everything you need One unified SDK to create, deploy, and upsell One stack to manage on any containerized cloud White-label software with open source core DECENTRALIZED SOFTWARE-AS-A-SERVICE (dSaaS)

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CARDSTACK

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CARDSTACK © 2019 CARDSTACK FOUNDATION. CARDSTACK® IS A REGISTERED TRADEMARK.