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HOW WE DESIGN & BUILD SALESFORCE1 UX SYSTEMS & ENGINEERING // DREAMFORCE // 2014

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SAFE HARBOR Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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R&D + UX

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SENIOR PRODUCT DESIGNER @JINA

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PRINCIPAL PRODUCT DESIGNER @RYANSPOHN

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CREATIVE DIRECTOR @PAULDUCOUDRAY

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UX ENGINEERING ARCHITECT @SOENKEROHDE

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PRINCIPAL UI DEVELOPER @JONWLEVINE

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— PAUL SAFFO “IT USED TO BE THAT DESIGNERS MADE AN OBJECT AND WALKED AWAY. TODAY THE EMPHASIS MUST SHIFT TO DESIGNING THE ENTIRE LIFE CYCLE.”

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Salesforce1

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DESIGNING FOR ENTERPRISE

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DESIGN FOR SCALE & MAINTAINABILITY

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LOADS OF USERS

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SUPPORT MULTIPLE PLATFORMS & DEVICES

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LOTS OF USE CASES

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BILLIONS OF LINES OF CUSTOMER CODE

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EVOLVING 15 YEARS OF UI IS COMPLICATED

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“We’re rebuilding our software to work in a world of mobile devices and social networks,” Mr. Benioff said. “By our Dreamforce conference in November we will have the whole thing done, I think.” APRIL 23, 2013

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CO-LOCATION WORKS

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INDECISION IS DEBT SURFACE ISSUES AND MAKE DECISIONS EVERY DAY

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MAKE DECISIONS WITH EVIDENCE

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LOTS OF IT

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DESIGN PRINCIPLES PROMOTE COLLABORATION BRING THE CONVERSATION BETWEEN PEOPLE AND GROUPS TO THE DATA. GET WORK DONE IN THE FEED

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DESIGN PRINCIPLES RE-THINK NAVIGATION EMPHASIZE SEARCH AND CONTEXT

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DESIGN PRINCIPLES ADD PERSONALITY

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DOZENS OF SCRUM TEAMS HUNDREDS OF DEVELOPERS SMALL TEAM OF DESIGNERS

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HOW DO WE COMMUNICATE DESIGN ACROSS A LARGE ORGANIZATION?

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Where can I find the icons? What color is the button border? Where can I find the icons?

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REDLINES FOR LARGE SCALE APPLICATIONS CAN BE A NIGHTMARE

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DESKTOP UI iOS WATCH, PHONES, TABLETS ANDROID WATCH, PHONES, TABLETS WIN8 PHONES, TABLETS MULTIPLE PRODUCTS & PARTNERS

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DESIGN PAGES

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DESIGN SYSTEMS

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HOW DO WE KEEP COLORS, SPACING, & SIZES CONSISTENT?

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SINGLE SOURCE OF TRUTH

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DESIGN SYSTEM UX CREATES & DEFINES DEV ANDROID IOS WIN8 STYLE GUIDE DESIGN PROPERTIES ASSETS (SVG) CONSUMES

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SASS/LESS/STYLUS LIGHTNING JSON (iPHONE) XML (ANDROID) HTML (STYLE GUIDE) {

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{ "name": "COLOR_TEXT", "value": "#444", "category": "text-color", "comment": "Body text" } // Body text $color-text: #444; SASS THEO

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{ "name": "COLOR_TEXT", "value": "#000", "category": "text-color", "comment": "Body text" } colorText = rgba(0,0,0,1) IOS THEO

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{ "name": "COLOR_TEXT", "value": "#444", "category": "text-color", "comment": "Body text" } colorText #444 The quick brown fox jumps over the lazy dog Body text STYLE GUIDE THEO

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CSS — HEX iOS — RGBA ANDROID — 8-DIGIT HEX

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CSS — REM/EM/PX iOS — PT ANDROID — SP/DIP

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NO MORE HARD- CODED VALUES

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REMOVES THE PROLIFERATION OF INCONSISTENT STYLES

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COLORS & GRADIENTS FONT SIZES & FACES BORDERS SPACING (MARGIN & PADDING)

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THEO-GENERATED STYLE GUIDE

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HOW DO WE MAKE FUTURE DESIGN CHANGES EASIER?

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THE SYSTEM WORKS

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ACCESSIBILITY

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ASSETS STORED IN A REPOSITORY AS SVGS

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ASSETS DISPLAY IN OUR STYLE GUIDE AUTOMATICALLY

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ASSETS DISPLAYED IN STYLE GUIDE

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BLENDER: RASTERIZES SVGS AS A FALLBACK NPM MODULE // OPEN SOURCE

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ANDROID PNGS (4 SIZES) iOS PNGS (3 SIZES) WINDOWS (COMING SOON) WEB { BLENDER (SVG)

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CREATE A LIVING STYLE GUIDE

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SFDC-STYLEGUIDE.HEROKUAPP.COM

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WHEN STYLE GUIDES AREN’T CURRENT, THEY’RE NOT USEFUL

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STYLE GUIDE COMPONENTS

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APPLICATION AREA COLORS

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A CHANGE IN ONE PLACE CHANGES EVERYWHERE

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TRUE CONSISTENCY

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MEDIUM.COM/SALESFORCE-UX/LIVING-DESIGN-SYSTEM-3AB1F2280EF7

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— GUSTAVE FLAUBERT “BE REGULAR AND ORDERLY IN YOUR LIFE SO THAT YOU MAY BE VIOLENT AND ORIGINAL IN YOUR WORK.”

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@SALESFORCEUX

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DRIBBBLE.COM/SALESFORCE

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THANK YOU