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The nexum AG is a consultancy and agency for digital media. Tamim Swaid, UX Consultant @tamimat Stefan Böhland, Senior UX consultant @spy23 Mobile Strategy Framework uxcamp europe 2014

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2 Google: people, hardware, software, context, smartphone

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3 Interface

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4 Interface = a point where two subjects meet and interact.

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5 People Company

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6 Technology People Technology Company

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7 Technology People Technology Company Content UX

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8 People Place Moving Fixed Cognitive Load Private Public Work Social Friend Colleague Alone Family Partner Mood Chilling Dissatisfied Happy Stressed Satisfied Time Night Morning Afternoon Noon Always

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9 Task Frequency Often Not Often Type Untility Entertainment Urgency Urgent Not Critical ?

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10 Technology @ People Bandwith 3G EDGE GPRS Fiber / DSL LTE Wifi Input Gesture Sensors Audio Touch Photo Output Audio Visual / Screen Vibration No Connection Video

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11 Content Form Responsive Content 1 Content for all Progressive Disclosure Content Tonality Card Sorting Information Architecture Quality Perfect Medicore UX Bad Way Usability Testing User Research Prototyping Personas

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12 Technology @ Company Channel E-Mail SMS / MMS Chat Website Social Media Telephone Technology Telephone System Web iOS Native Framework Frontend Programming Lang. App (owned) Asynchron Synchron App (not owned) Systems CMS CRM PIM

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13 Company Goals / Vision New customers segments Lead generation Customer retention Brand awareness Time to market Organisation People Processes Systems ?

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14 “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.” Bruce Lee

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15 UX Content Technology Company People Technology

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16 Facts: Describe in a few words and the status quo Outlook: For the next 1-2 Years Pros: Advantage Cons: Disavantages LTE

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17 The Game People Technology UX Content Technology Company Execution Analytics & Hypotheses $

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Tamim Swaid [email protected] Tel. +49 221 56939 - 4149 nexum AG Maarweg 149 – 161, 50825 Köln Thank You Bild 18