Mobile Strategy Framework (Beta)

Slide 1

Slide 1 text

The nexum AG is a consultancy and agency for digital media. Tamim Swaid, UX Consultant @tamimat Stefan Böhland, Senior UX consultant @spy23 Mobile Strategy Framework uxcamp europe 2014

Slide 2

Slide 2 text

2 Google: people, hardware, software, context, smartphone

Slide 3

Slide 3 text

3 Interface

Slide 4

Slide 4 text

4 Interface = a point where two subjects meet and interact.

Slide 5

Slide 5 text

5 People Company

Slide 6

Slide 6 text

6 Technology People Technology Company

Slide 7

Slide 7 text

7 Technology People Technology Company Content UX

Slide 8

Slide 8 text

8 People Place Moving Fixed Cognitive Load Private Public Work Social Friend Colleague Alone Family Partner Mood Chilling Dissatisfied Happy Stressed Satisfied Time Night Morning Afternoon Noon Always

Slide 9

Slide 9 text

9 Task Frequency Often Not Often Type Untility Entertainment Urgency Urgent Not Critical ?

Slide 10

Slide 10 text

10 Technology @ People Bandwith 3G EDGE GPRS Fiber / DSL LTE Wifi Input Gesture Sensors Audio Touch Photo Output Audio Visual / Screen Vibration No Connection Video

Slide 11

Slide 11 text

11 Content Form Responsive Content 1 Content for all Progressive Disclosure Content Tonality Card Sorting Information Architecture Quality Perfect Medicore UX Bad Way Usability Testing User Research Prototyping Personas

Slide 12

Slide 12 text

12 Technology @ Company Channel E-Mail SMS / MMS Chat Website Social Media Telephone Technology Telephone System Web iOS Native Framework Frontend Programming Lang. App (owned) Asynchron Synchron App (not owned) Systems CMS CRM PIM

Slide 13

Slide 13 text

13 Company Goals / Vision New customers segments Lead generation Customer retention Brand awareness Time to market Organisation People Processes Systems ?

Slide 14

Slide 14 text

14 “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it becomes the bottle. When you pour water in a teapot, it becomes the teapot. Water can drip and it can crash. Become like water my friend.” Bruce Lee

Slide 15

Slide 15 text

15 UX Content Technology Company People Technology

Slide 16

Slide 16 text

16 Facts: Describe in a few words and the status quo Outlook: For the next 1-2 Years Pros: Advantage Cons: Disavantages LTE

Slide 17

Slide 17 text

17 The Game People Technology UX Content Technology Company Execution Analytics & Hypotheses $

Slide 18

Slide 18 text

Tamim Swaid [email protected] Tel. +49 221 56939 - 4149 nexum AG Maarweg 149 – 161, 50825 Köln Thank You Bild 18