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Industrial-grade digital design

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[email protected] +358 40 7188776 @jerryjappinen Product design consultant Jerry Jäppinen

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Lateral Nord is a design company

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We design robust, functional, useful and elegant products. Industrial-grade.

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We learn your challenges and your domain fast. Your terminology, technical constraints, integrations.

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We are pragmatic, solutions- oriented, and speak your language. We bring new ways of thinking and working without con fl ict.

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We work in an agile way. We make products, we facilitate. We show the way, pave the way and walk the talk.

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Our goals are simple. Help our client achieve their goals. Keep our business pro fi table. Stay honest, stay happy.

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What is design?

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Have you ever started a project that turned out to be more complicated than you thought?

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As designers, we frame the world as problems and solutions.

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Design fi nds solutions to complex, unclear problem spaces involving humans.

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Design gets us from where we are to a poorly de fi ned success state.

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Design is creative problem solving.

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So that's what we do. We help you solve problems.

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And we get our hands dirty

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Design User research Coaching and facilitation Development pipelines Architecture Code

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Design process Innovation QA practices User research processes Agile coaching Product prioritisation

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High- fi delity prototypes Quality in user experience Scalable CSS structures User-oriented tech choices

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Self-service customer support Backo ffi ce dashboards Bring retail sales online Marketing automation

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Our clients

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Our clients occupy complex domains. Shipping, engineering, infrastructure, oil, payments processing.

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We help established industry players and up-start disruptors.

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We bring new perspective and help our customers build elegant products.

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How we work

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1. E ff ective from day 1 2. Better every day 3. Work closely with customer 4. Tangible impact 5. Bottom-up approach 6. Respect client expertise

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1. E ff ective from day 1 2. Better every day 3. Work closely with customer 4. Tangible impact 5. Bottom-up approach 6. Respect client expertise

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1. E ff ective from day 1 2. Better every day 3. Work closely with customer 4. Tangible impact 5. Bottom-up approach 6. Respect client expertise

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1. E ff ective from day 1 2. Better every day 3. Work closely with customer 4. Tangible impact 5. Bottom-up approach 6. Respect client expertise

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1. E ff ective from day 1 2. Better every day 3. Work closely with customer 4. Tangible impact 5. Bottom-up approach 6. Respect client expertise

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1. E ff ective from day 1 2. Better every day 3. Work closely with customer 4. Tangible impact 5. Bottom-up approach 6. Respect client expertise

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1. E ff ective from day 1 2. Better every day 3. Work closely with customer 4. Tangible impact 5. Bottom-up approach 6. Respect client expertise

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How we run projects

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1. First introductions 2. Discovery workshop 3. Brief 4. Kicko ff 5. Continuous work

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1. First introductions • Video call or face-to-face • We give an introduction about us, our services and clients • We introduce our way of working • We introduce our billing model and go over any contractual conditions • We ask preliminary questions to start understanding your business and current situation • We agree on materials needed for discovery workshop

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2. Discovery workshop • Prepared in advance by us based on materials by customer • 2 hours reserved to brief and brainstorm • Interactive, 2-way informal session facilitated by us • Billed for € 500, no other fees (separate one-page contract)

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3. Brief • We prepare a short brief based on discovery workshop • Brief outlines • Potential KPIs are included • Included in discovery workshop fee

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4. Kicko f • First week to two weeks • We expect extra time reserved for close cooperation • Deep dive into customer's domain and current state • Work towards the first goals starts on day 1

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5. Continuous work • We work in an agile way • We don't do fixed-schedule, fixed-price projects • We can scope out a project and when it's done, we choose if we continue, switch to another stream or stop the project

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1. First introductions 2. Discovery workshop 3. Brief 4. Kicko ff 5. Continuous work € 500 One-time fee of € 1500 with rebate Hourly price Monthly invoicing } } Hourly price varies by team, project and service. Fixed costs such as test participant rewards not included.

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