Post Launch Setup - Speaker Deck

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You’re Live! ...Now what? Post Launch Setup Process & Procedures Suzette Franck (mt) WordPress Evangelist WordCamp Los Angeles Saturday, September 21, 2013 Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple 1

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Suzette Franck with a “ck” ✤(mt) Media Temple WordPress Evangelist ✤Born in Hollywood, Calif., Lives in Simi Valley ✤19+ Years Coding & Web Development ✤Speaking at 10 WordCamps this year ✤Reg. Contributor on WPwatercooler.com 2

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Coding NOT necessary ✤Self-hosted WordPress Website ✤Admin Access to WordPress Dashboard You’re gonna need a few things... 4

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Account ✤WordPress.com Account ✤Admin Access to a Self-hosted WordPress Site The Keys to the Kingdom 5

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Process of configuring plugins once the site goes live and DNS has fully propagated. This process ensures smooth website operation, enables statistics reporting, and optimizes for search engines and human social engagement. Post Launch Setup 7

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Measure progress, make changes accordingly What Does This Accomplish? 9

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Measure progress, make changes accordingly ✤Ensure smooth uninterrupted operation of your site What Does This Accomplish? 9

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analyticator ✤Google Webmaster Tools ✤WordPress.com Stats Recording Your Website 11

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analytics ✤Google Webmaster Tools Step One: Google All The Things 13

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Google Analytics ✤Google Webmaster Tools ✤Google Plus Profile Step One: Google All The Things 13

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Google Analyticator http://wordpress.org/plugins/google-analyticator/ 17

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ★You will need to create a WordPress.com Account ★Consider if you will need to hand off to a client Connecting to Wordpress.com 34

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Documentation ✤Backups ✤WP Core, Plugin, & Theme Updates Ensure Smooth Operation 42

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple http://wordpress.org/plugins/ wordpress-backup-to-dropbox/ WordPress Backup to Dropbox 48

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple ✤Publicize (Jepack) ✤Likes (Jetpack) ✤Blog Subscriptions (Jetpack) Increasing Your Reach 64

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Media Temple // 8520 National Blvd. Culver City, CA 90232 / 877-578-4000 / mediatemple.net / @mt_Suzette © 2013 (mt) Media Temple Questions? Suzette Franck [email protected] https://speakerdeck.com/suzettefranck @mt_Suzette Tweet Me! 78