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Designing for Impact Emily Campbell, InVision
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Hello!
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design experiences
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impact experiences
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Those who impact the experiences of others
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experiences
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experiences
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experiences
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experiences
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experiences
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digital design shapes our experiences
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our experiences hold value
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80% Companies that lead in customer experience outperform laggards by nearly 80% (Forrester) value
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84% Companies that work to improve their customer experience report an 84% increase in their revenue (Dimension Data)
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96% 96% of customers say customer experience is important in their choice of loyalty to a brand (Microsoft)
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our experiences hold value
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Those who impact the experiences of others
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impact
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What is the impact of design?
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Design as craft
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Design as storytelling
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Design as systems
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Design as strategy
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Design as culture
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Practices Platform People
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Practices Platform People
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To inspire change To build coalitions To scale value
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Words matter!
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Choose your words wisely
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Choose your battles wisely
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“Language is the material of intent.” - Abby Covert, How to Make Sense of Any Mess
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Your intent will reflect in your outcome
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Prototype to learn
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Prototypes exist to be thrown away
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Prototype questions, not answers
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Questions are cheap
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Questions are cheap Assumptions are not
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Systems show their work
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#DesignExchange Design is a super power
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Incentives Bias Values Mental Models
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Conway’s Law The systems of an organization reflect in its product
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The system always kicks back
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Culture is a product
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Stop solving the symptoms
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Cure the disease
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Find your tribe
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The team is the unit of innovation
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What is the impact of design?
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Applying creativity to change the experiences of others
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experience
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You’ve got this
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Thank you! @InVisionApp