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  FLATTENING THE LEARNING CURVE  EURO IA SEPTEMBER 22. 2020 @BENNOLOEWENBERG EuroIA 2020

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@BennoLoewenberg black slides = serious stuff Source: Mauro Rego

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@BennoLoewenberg You want to do a presentation and have too much to tell ?

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@BennoLoewenberg content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content

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@BennoLoewenberg content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content

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@BennoLoewenberg (buzz)word capacity of audience

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@BennoLoewenberg (buzz)word capacity of audience  FLATTEN 

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@BennoLoewenberg Or you must give a talk and nothing to say ?

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@BennoLoewenberg expectation level of audience

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@BennoLoewenberg expectation level of audience  RAISE 

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@BennoLoewenberg either way, you want to be perceived as an expert telling something of relevance about a certain topic ?

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@BennoLoewenberg Source: The Hitchhiker’s Guide to the Galaxy

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@BennoLoewenberg THE UX RESCUE KIT

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@BennoLoewenberg   BUT FIRST … 

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@BennoLoewenberg … build up some attention by telling something, that sounds meaningful and fits to the event and it’s audience

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“ Instead of saying it with your own words use a quote from someone famous to make it so !” more impressive @BennoLoewenberg

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“ UX strategy or business ? Impress with Peter Drucker !” @BennoLoewenberg

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“ Something (even just faintly)  UI design-related ? Show-off with Steve Jobs !” @BennoLoewenberg

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“ Innovation or {Whatever} Thinking ? Brag with Albert Einstein !” @BennoLoewenberg

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@BennoLoewenberg   AND NOW … 

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@BennoLoewenberg … start with graphics your audience is familiar with

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@BennoLoewenberg

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@BennoLoewenberg   THE BELL  hmmm … smells statistics best for UX research & analytics

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@BennoLoewenberg Place these dots onto the line

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@BennoLoewenberg   THE HYPE CYCLE  YEAH ! BOOH ! absolute must for any “future” tech Behav. design ?

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@BennoLoewenberg   THE HYPE CYCLE    THE UNCANNY VALLEY 

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@BennoLoewenberg CREEPY COMFY perfect for IoT & Bots   THE UNCANNY VALLEY 

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@BennoLoewenberg growth hacking, marketing & sales   THE HOCKEY STICK 

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@BennoLoewenberg   THE LONG TAIL  conversion rate & search engine optimizazion

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@BennoLoewenberg Place these dots onto the line

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@BennoLoewenberg   THE CIRCLE  this says product

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@BennoLoewenberg Place these arrows onto the line   THE CIRCLE 

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@BennoLoewenberg   THE CIRCLE  Lean UX/Startup & Circular Design

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@BennoLoewenberg   THE LOOPINGS   good for Agile, New Work

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@BennoLoewenberg   THE LOOP  Design Thinking plus Lean

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@BennoLoewenberg   THE HELIX  Innovation, Science

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@BennoLoewenberg THE workhorse good for nearly every topic a must for UX-related content   THE VENN  Diagram UX & more

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@BennoLoewenberg Wie Zellteilung safe to use for most topics absolutely perfect for IA & Data Science   THE VENN  Triagram IA, Data Science, …

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@BennoLoewenberg   THE VENN  Groooowth

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@BennoLoewenberg   THE VENN  Mandala Ikigai, Resilience, Mindfulness,

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@BennoLoewenberg   THE PYRAMID 

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@BennoLoewenberg   THE PYRAMID  Strategy, User Needs, Value Proposition

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@BennoLoewenberg   THE PYRAMID    THE FUNNEL 

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@BennoLoewenberg   THE FUNNEL  Sales, Nudging

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@BennoLoewenberg   THE DIAMONDS  Human-Centered Design

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@BennoLoewenberg   THE DIAMONDS  + Development

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@BennoLoewenberg   THE DIAMONDS 

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@BennoLoewenberg try different shapes and arrangements

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@BennoLoewenberg   THE PROCESS  Design Thinking

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@BennoLoewenberg   THE HONEYCOMB  try different shapes and arrangements Tenets, Omni-Channel

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@BennoLoewenberg THING HUMAN   THE WEB  Profiles, Scoring, Analysis

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@BennoLoewenberg Distribute these dots across the area

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@BennoLoewenberg   THE MATRIX  SWOT, Potential & more …

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@BennoLoewenberg   THE ICEBERG  Hidden complexity

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@BennoLoewenberg   QUIZ & ACTIONS  Win Your “Iceberg Diamonds”

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BENNO’S UX BINGO @BennoLoewenberg

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  @BENNOLOEWENBERG   LINKEDIN  / TWITTER