Dev on Rails - Speaker Deck

Dev on Rails

by taiSon

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%FWPO3BJMT 3FQSPגࣜձࣾ 5BJTP *NBJ !UBJTPO IUUQTHJUIVCDPNUBJ4PO

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2 3BJMTҎ֎ͷ 8ΞϓϦέʔγϣϯϑϨʔϜϫʔΫΛ࢖ͬ ͨ͜ͱ͸͋Γ·͔͢ʁ

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2 ͳͥ 3VCZPO3BJMTΛ࢖͍ͬͯ·͔͢ʁ

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%FWPO3BJMT 3FQSPגࣜձࣾ 5BJTP *NBJ !UBJTPO IUUQTHJUIVCDPNUBJ4PO

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%JWFJOUP3BJMT 3FQSPגࣜձࣾ 5BJTP *NBJ !UBJTPO IUUQTHJUIVCDPNUBJ4PO ͦͷͨΊʹ

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ࣗݾ঺հ • 5BJTP *NBJ !UBJTPO • 3FQSPגࣜձࣾ ΤϯδχΞ • 8ΞϓϦέʔγϣϯͷઃܭɾ։ൃΛத৺ʹɺاըఏҊ͔Βӡ༻·ͰΘ ΓͱԿͰ΋΍͖ͬͯ·ͨ͠ • 1ZUIPO %KBOHP ྺ͕௕Ίɺ1)1 $PEF*HOJUFS গʑ • 3VCZ 3BJMT ΄΅ॳ

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Video analysis In-app Marketing Stat. analysis 3FQSP ʹ͍ͭͯ • 3FQSP͸ΞϓϦͷ੒௕ࢧԉπʔϧͰ͢ɻΞΫηε෼ੳ΍Ϣʔβʔߦಈͷ࿥ ըػೳͳͲ՝୊ൃݟͷػೳ͔Βϓογϡ௨஌΍ΞϓϦ಺ϝοηʔδͳͲ՝ ୊ղܾͷͨΊͷػೳ·Ͱͭͷ4%,Ͱఏڙ͍ͯ͠·͢ɻ Advertisement

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Stat. analysis 3FQSP ʹ͍ͭͯ

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Video analysis 3FQSP ʹ͍ͭͯ

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In-app Marketing 3FQSP ʹ͍ͭͯ

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3FQSP ʹ͍ͭͯ • ৄ͘͠͸ʜ • IUUQTSFQSPJP • ϞόΠϧΞϓϦͷ੒௕ࢧԉύʔτφʔʮ3FQSPʯ঺հϏσΦ • IUUQTXXXZPVUVCFDPNXBUDI WSC,B5ZW@E12 • ཁ͸݁ߏͳྔͱස౓Ͱ 4%,͔Βσʔλ͕ૹΒΕ͖͍ͯͯΔ • ෼ੳͳͲͰσʔλΛ͖ͪΜͱѻ͍ूܭ͢Δඞཁ͕͋Δ

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3FQSPʹೖͬͨͱ͖ʢഎܠʣ • ೖࣾʢ̍೥൒͘Β͍ʣ • લ೥ϐονίϯςετʹ༏উ͠·͍ͬͯͨ͘ ػೳ΍σβΠϯ͕੒ख़ͭͭ͋ͬͨ͠ • Ϣʔβʔ͕;͖͑ͯͨ εέʔϧ͢Δඞཁ͕͋ͬͨ

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3FQSPʹೖͬͨͱ͖ʢഎܠʣ • ػೳ΍σβΠϯ͕੒ख़ͭͭ͋ͬͨ͠ ෛ࠴΍Βྺ࢙తܦҢ΍ϩʔΧϧϧʔϧ͕ग़དྷ্͕͍ͬͯͨ • εέʔϧ͢Δඞཁ͕͋ͬͨ ݱߦͷΞʔΩςΫνϟ΍૊৫ମ੍Ͱ͸௥͍͔ͭͳ͘ͳ͖͍ͬͯͯͨ • ม͑Δඞཁੑͱม͑Δͷ͕೉͍͠ཧ༝΋͋ͬͨ • ͦΜͳঢ়گͰ %JWF ͠·ͨ͠

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3BJMTͷϓϩδΣΫτʹೖͬͯΈͯ • ͿͬͪΌ͚݁ߏ్த͔ΒೖΔͷ೉͍͠ͳͱࢥͬͨ • 3TQFDɺ$BQJTUSBOPɺ$IFG ͱ͍ͬͨऔΓר͘؀ڥ΋ؚΊͯɺֶशίε τ͸૯ͯ͡ߴΊͳΠϝʔδ • ୺తʹ͍͏ͱɺ׳ΕΕ͹ศརͳ෼ɺ׳Εͯͳ͍ͱࠞཚ͢Δཁૉ͕ଟ͍ ʢ3BJMTʹݶΒͳ͍͚Ͳ ʣ

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೉͍͠ͳͱࢥͬͨͱ͜Ζ • "DUJWF3FDPSE • ໋໊ن໿ • BQQҎԼͷ .7$Ҏ֎ͷ $MBTT

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೉͍͠ͳͱࢥͬͨͱ͜Ζ • "DUJWF3FDPSE • ໋໊ن໿ • BQQҎԼͷ .7$Ҏ֎ͷ $MBTT

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• ΄΅ൃ໌ͱ΋͍͑Δ࢖͍΍͢͞ɻ͍͢͝࡞Γ΍͍͢ • ୯ͳΔ 03 ϚούʔͷҬΛ௒͑ͯ௚ײతʹૢ࡞͕Ͱ͖Δ • ݁Ռͱͯ͠ϩδοΫ͕ 3%#ʹدΓͮΒ͍ɻ͍ΖΜͳͱ͜ʹॻ͚Δ • ΧδϡΞϧʹ࢖ΘΕΔ DBMMCBDL΍ BTTPDJBUJPO΍ TDPQFʹΑΓॱ൪ʹ ίʔυΛ௥͍ͬͯͯݟམͱ͢ՕॴʹϏδωεϩδοΫ͕ॻ͚Δ ೉͍͠ͳͱࢥͬͨͱ͜Ζ

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• CZFCVH ͱ HSFQΛೖ೦ʹ΍Δ • ͳΔ΂͘ 3%#΍σʔλετΞ͕ϏδωεϩδοΫΛཧղ͢ΔΑ͏ʹ৺͕ ͚Δʢ.PEFM㱠"DUJWF3FDPSE㱠 3%#ʣ • ͋ͱ FYQMBJO͢Δͱ͔҆қʹ DBMMCBDLΛ࢖Θͳ͍ͱ͔ ೉͍͠ͳͱࢥͬͨͱ͜Ζ

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೉͍͠ͳͱࢥͬͨͱ͜Ζ • "DUJWF3FDPSE • ໋໊ن໿ • BQQҎԼͷ .7$Ҏ֎ͷ $MBTT

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• ࣗવͱ౷Ұײ͕ग़Δ͠ɺΫϥε໊ʹ໌ࣔ͞Ε͍ͯͨΓྑ͍श׳ • ͜ͱ "DUJWF4VQQPSUͱ͍͏ࢹ఺ͰΈΔͱຊ౰ʹศརͰɺߴ଎։ൃͷཁ • ৭ʑউखʹ΍ͬͯ͘ΕΔͷͰ໌ࣔ͞Ε͍ͯͳ͍৔߹͕௥͍ͮΒ͍ • ୯७ʹ஌Βͳ͍ͱࠞཚ͢Δ͜ͱ΋ଟ͍ʢλΠϜκʔϯͱ͔ʣ • ͦΕ͸ 3VCZ ͳͷ͔ 3BJMT ͳͷ͔ (FNͳͷ͔ΦϨΦϨͳͷ͔ ೉͍͠ͳͱࢥͬͨͱ͜Ζ

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• TIPXTPVSDFΛೖ೦ʹ΍Δ • ໋໊ن໿͸९क͠ɺมͳ໊લͷΫϥεΛ࡞Βͳ͍ • ͳΔ΂͘ΦϨΦϨ͸ೖΕͳ͍ɻೖΕ͍ͨͳΒ (FNΛ࡞Δ ೉͍͠ͳͱࢥͬͨͱ͜Ζ

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೉͍͠ͳͱࢥͬͨͱ͜Ζ • "DUJWF3FDPSE • ໋໊ن໿ • BQQҎԼͷ .7$Ҏ֎ͷ $MBTT

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• 'BU$POUSPMMFS'BU.PEFMΛճආ͢Δϊ΢ϋ΢ɺ৘ใ͕ଟ͍ • +PCͱ͔ "TTFUͱ͔ඞཁ͚ͩͲ .7$จ຺ͩͱඍົͳ΋ͷ૝ఆ͕ͪΌΜ ͱ༻ҙ͞Ε͍ͯΔ • 'PSN%FDPSBUPS7BMJEBUPS3FQSFTFOUFS 4FSWJDF • ໾ׂ͕෼͔ΓͮΒ͘ɺ։ൃϝϯόʔͷΠϝʔδ΋Ұகͮ͠Β͘ɺෛ࠴͕ू ੵ͕ͪ͠ ೉͍͠ͳͱࢥͬͨͱ͜Ζ

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• CZFCVH ͱ HSFQͱ TIPXTPVSDFΛೖ೦ʹ΍Δ • ໾ׂ͸໌֬ʹɺϝϯόʔؒͰΠϝʔδΛҰகͤ͞Δ • ฐࣾ $50ͷ KPLFSࢯ͕େମॻ͍ͯͨ • Զ͕ѱ͔ͬͨɻૉ௚ʹؒҧ͍ΛೝΊΔ͔Βɺ΋͏αʔϏεΫϥεͱ͔࡞Δͷ͸ࢭΊ ͯ͘Ε IUUQRJJUBDPNKPLFSJUFNTEFDECCB ೉͍͠ͳͱࢥͬͨͱ͜Ζ

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ձ͕ࣾมΘ͍ͬͯͬͨ͜ͱ • εέʔϧͨ͠ • 3BJMTจ຺ͰมΘͬͨͱ͜Ζ΋༷ʑ • ۩ମతͳٕज़͸ͪ͜Β • ԿΛ΍ͬͯͨΒʮ$50ʹͳͬͯ͠·ͬͨʯͷ͔ IUUQKPLFSHJUIVCJPTMJEFTDUP@OJHIU@TMJEFT

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εέʔϧ͢Δͱ͍͏͜ͱ • αʔόͷ୆਺͕૿͑Δ • 3%4#JH2VFSZ )JWF1SFTUP • ਓ͕૿͑Δ

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εέʔϧ͢Δͱ͍͏͜ͱ • αʔόͷ୆਺͕૿͑Δ • 3%4#JH2VFSZ )JWF1SFTUP • ਓ͕૿͑Δ

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• ୆਺΍εϖοΫΛ্͛Δ͜ͱͰରԠͰ͖ΔΞʔΩςΫνϟͰ͋Δ͜ͱ • εϜʔζʹ୆਺΍εϖοΫΛ͋͛ΒΕΔ͜ͱ • ֤Ϋϥεͷ੹຿Λܰ͘͠ਫฏల։Ͱ͖Δ͜ͱ • +PCʹΑΔʢΩϡʔΠϯάͰ؅ཧ͞Εͨʣ࣮ߦ • ίϯςφʹΑΔΠϯϑϥ։ൃɾ؅ཧίετͷ௿ݮ εέʔϧ͢Δͱ͍͏͜ͱ

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εέʔϧ͢Δͱ͍͏͜ͱ • αʔόͷ୆਺͕૿͑Δ • 3%4#JH2VFSZ )JWF1SFTUP • ਓ͕૿͑Δ

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• 3%#Ͱ͸ࢉग़଎౓΋ετΞ͢Δྔ΋௚ઢͷ૿Ճʹ͸଱͑ΒΕͳ͍ • ಛੑʹ߹ΘͤͨσʔλετΞͷӡ༻͕ٻΊΒΕΔ • σʔλͷ࣋ͪํʢ͞Βʹ͍͏ͱυϝΠϯɺϞσϧʣΛߟ͑Δ͜ͱ • ͖ͪΜͱͨ͠ϫʔΫϑϩʔͷ΋ͱ࣮ߦ • σʔλʔϑϩʔ͕໌֬Ͱ͋Γɺϑϩʔͷ֤෦ͷ੹຿͕໌֬Ͱ͋Δ͜ͱ εέʔϧ͢Δͱ͍͏͜ͱ

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εέʔϧ͢Δͱ͍͏͜ͱ • αʔόͷ୆਺͕૿͑Δ • 3%4#JH2VFSZ )JWF1SFTUP • ਓ͕૿͑Δ

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• ྺ࢙తܦҢ΍ϩʔΧϧϧʔϧΛ஌Βͳ͍ϝϯόʔͰ΋ύϑΥʔϚϯε͕ग़ͤΔ͜ͱ • ݸʑਓͰҟͳΔࣄ৘΍όοΫάϥ΢ϯυΛ͍࣋ͬͯͯ΋ಉ͡ํ޲Λ޲͍ͯಇ͚Δ͜ͱ • ա౓ͷෆ҆΍ڪාΛ࣋ͨͣʹ։ൃ͕Ͱ͖Δ͜ͱ • ҉໧஌ΛݮΒ͢ɻΫϥε΍ΞʔΩςΫνϟʹ͓͚Δ֤෦ͷ੹຿͕໌֬Ͱ͋Δ • ϦϞʔτϫʔΫͱ͍ͬͨݸਓʹͱͬͯύϑΥʔϚϯε͕ग़͠΍͍͢؀ڥΛ੔͑Δ • 3BJMTͱ͍͏༏ΕͨϑϨʔϜϫʔΫΛ࠷େݶར༻͠ίϛϡχέʔγϣϯΛͱΔ εέʔϧ͢Δͱ͍͏͜ͱ

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࣮ࡍεέʔϧ͍ͯ͠·͢ʂ l೉͍͠ͳͱࢥͬͨͱ͜ΖzɺͰڍ͛ͨΑ͏ͳ఺͕Πʔδʔʹͳ͍ͬͯΔͱ εέʔϧ͠΍͍͢ͱࢥ͍·͢

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·ͱΊ • 3FQSP͸ະͩʹϞϊϦγοΫͳ 3BJMTϑϨʔϜϫʔΫ্Ͱ։ൃ • ৗʹΑΓϞμϯʹߋ৽͞Εɺચ࿅͞Ε͚͍ͭͮͯΔϑϨʔϜϫʔΫ • 3BJMTΛத৺ʹ 3VCZͷେม༏ΕͨΤίγεςϜΛ΋ͭ • ίϛϡχέʔγϣϯͷ஍൫଍ΓಘΔثͰ͋Γ͚ͭͮΔ

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·ͱΊ • 3FQSP͸ະͩʹϞϊϦγοΫͳ 3BJMTϑϨʔϜϫʔΫ্Ͱ։ൃ • ৗʹΑΓϞμϯʹߋ৽͞Εɺચ࿅͞Ε͚͍ͭͮͯΔϑϨʔϜϫʔΫ • 3BJMTΛத৺ʹ 3VCZͷେม༏ΕͨΤίγεςϜΛ΋ͭ • ίϛϡχέʔγϣϯͷ஍൫଍ΓಘΔثͰ͋Γ͚ͭͮΔ ͜Ε͔Β΋࢖͍ଓ͚Δ͠ɺͦΕΛࢧ͑ͯ͘ΕΔϑϨʔϜϫʔΫͰ͋Δ

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࠷ޙʹ • ͜ΕͰ 3BJMTΛΩϟονΞοϓ͠·ͨ͠ • ύʔϑΣΫτ3VCZPO3BJMT

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• ࠷ۙग़ͨΒ͍͠ • վగ̎൛ ύʔϑΣΫτ3VCZ ࠷ޙʹ

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࠷ޙʹ 8F`SFIJSJOH/08 4FSJPVTMZ