marketplace overview 

Foundation of noon 

The Foundation of “noon” • noon is led by Founder Mohamed Alabbar, the Chairman of Emaar Properties, in a joint venture with Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors. • A game-changer. An innovator. A regional powerhouse. noon is all of these and more – it is an online retail experience that is set to revolutionize the shopping experience in the Middle East forever. • With initial investment of US$1 billion, noon will launch services initially in the UAE and Saudi Arabia, with plans to cover the rest of the GCC, before branching out to cover the whole of the Middle East and North Africa region in due course. • In the process, noon aims to help boost online sales in the region from 2 percent of the total retail market (US$3 billion) to 14 percent ( US$70 billion ) within a decade. 

marketplace overview 

regional e-commerce potential 

Why sell online? With worldwide e-commerce sales expected to reach US $1.9 trillion this year, there is a significant opportunity for retailers to access new markets and sell online. 65% Make purchases from out-of-country online retailers. 54% Buy products online weekly or monthly. 46% Are making purchases via mobile devices. MASSIVE GROWTH POTENTIAL 

E-commerce in the GCC is ramping up. Fast E-Commerce in the UAE is expected to grow 25% to 35% annually over the next 5 years *Source: Euromonitor E-Commerce in KSA is expected to grow at 40% to 50% annually over the next 5 years *Source: Euromonitor 

E-commerce is [email protected]. Confidential. Do not distribute. ..complicated.. 

about us 

About Us Dubai Offices • noon pay secure payment gateway Riyadh • $1 billion investments • iOS and Android, responsive website • 3.5 million square foot fulfillment center 

Extensive retail & ecommerce experience • Combined, the noon team has decades of experience in technology, retail and ecommerce, having worked for a variety of online and off-line retailers, brands and distributors. 

There is a gap in the online retail market offering in the Middle East • High penetration of internet users • High adoption of mobile in other business sectors • Limited online product assortment • Slow delivery • Poor customer service • Lack of trust in product quality & authenticity High Demand Low Supply • Limited product assortment from brick & mortar shops • Super connected young population comfortable shopping online 

+ Local online shoppers buy from abroad § Higher costs § Longer delivery time INTERNATIONAL ECOMMERCE + + + + 

How does noon ensure customer centricity? In-house Technology new and scalable In-house Payment fast and secure Warehousing focus on speed and quality Assortment breadth and depth that cannot be reached offline Customer Service & After Sales ease of use for customers and sellers Logistics excellence in service levels 

noon marketplace 

noon marketplace: the next big thing! • We have developed a beautiful e-commerce platform for the GCC. From early-stage ventures to large-scale enterprises, noon’s marketplace gives you the tools you need to grow your business through e-commerce channels. Fulfill Orders Schedule Shipping and Deliveries Connect with Buyers Sell More Analytics More Traffic Access to over Millions of Potential Customers Fulfilled by noon 

noon offers multiple selling models to suit the needs of our customers and sellers Fulfilled by noon FBN Back to Back B2B noon Customer Fulfillment Center Seller Warehouse Customer Quality Control noon Customer Fulfillment Center Quality Control Customer 3hrs+ 1day+ 

noon offers multiple selling models to suit the needs of our customers and sellers MARKETPLACE Fulfilled by noon Back 2 Back Price Control Seller Seller Payments Sellers paid weekly after sale of goods Sellers paid weekly after sale of goods Inventory Ownership Seller Seller Replenishment Control Seller Seller Storage noon CFC Seller Delivery & Packaging noon noon Delivery SLA 3 hours+ 1 – 3 days Commission Sales commission + storage + pick & pack fees + Closing Fees Sales commission + Closing Fees 

Fulfilled by noon Higher conversion Higher traffic Easier access to customers Eligibility to run noon deals 60% FBN Fulfilled by noon B2B Back to Back Fastest Moving Products 

Marketplace category commissions Categories % of Selling Price Fashion 14% Electronics 3.5 - 5% Home & Kitchen 13% Grocery, Health & Beauty 4 - 14% Toys, Kids, & Baby 8 - 15% Books & Media 5 - 15% Sports & Outdoor 10 - 15% Cars & Automotive 10 - 14% 

Fulfilled by noon fees Storage Fees Period Fees (AED) per cubic feet per month Up to 60 days 1.5 60 to 180 2 Long term (180 plus days) 8 

Pick and pack fees Pick & Pack Fees Size Definition ( either condition met ) Sizes Fees (AED) Max cubic cm Extra Small Size 2.5 152 Small Size 5 975 Medium Size 10 5121 Oversize 15 12700 Bulky (Special Handling) 20 12700+ 

Fulfilled by noon fees Storage Fees Period Fees (AED) per cubic feet per month Up to 60 days 1.5 60 to 180 2 Long term (180 plus days) 8 

Launch promotion Category commission 0% Pick and pack fees (excluding closing fees) 0 AED Storage fees 0 AED Limited time only 

25 Thank you! 

category commissions 

Marketplace category commissions Categories % of Selling Price Fashion 14% Electronics & Electronics Accessories 3.5 - 10% Home & Kitchen 13% Health & Beauty 8 - 14% Toys, Kids, & Baby 8 - 15% Books & Media 5 - 15% Sports & Outdoor 10– 15% 

Marketplace category commissions Categories Variants % of Selling Price Apparel 14.00% Footwear 14.00% Bags& luggage 14.00% Watches 14.00% Eyewear 14.00% Jewelry Gold 10.00% Others 14.00% Apparel Accessories 14.00% Fashion 

Marketplace category commissions Categories Variants % of Selling Price Mobiles 3.50% Laptops & Tablets 4.00% Cameras 4.00% Audio & Video 4.00% Appliances 4.00% Accessories Wearables & Storage 5.00% Other accessories 10.00% Electronics ( CCC ) 

Marketplace category commissions Categories Variants % of Selling Price Kitchen & Dining 13.00% Bedding & Bath 13.00% Home Décor 13.00% Furniture 13.00% Gardening 13.00% Home Improvements 13.00% Kitchen & Dining 13.00% Home & Kitchen 

Marketplace category commissions Categories Variants % of Selling Price Color Cosmetics 8.00% Fragrances & Deodorants 14.00% Hair Care & Grooming 8.00% Personal Care (Skin, Oral, Sun) 8.00% Health & Beauty 

Marketplace category commissions Categories Variants % of Selling Price Toys 10.00% Video Games 10.00% Baby Care Diapers 8.00% Other Baby Care 15.00% Baby Gear 10.00% Baby Clothing 15.00% Toys, Kids & Baby 

Marketplace category commissions Categories Variants % of Selling Price Books 5.00% Music 15.00% Video 15.00% Books & Media 

Marketplace category commissions Categories Variants % of Selling Price Sports Gear 10.00% Fitness Equipment 10.00% Sport Nutrition 15.00% Camping & Hiking 15.00% Sports Gear 10.00% Fitness Equipment 10.00% Sports & Outdoor 

Marketplace category commissions Categories Variants % of Selling Price Automotive Accessories 14.00% Car Care Products 14.00% Automotive Electronics 10.00% Cars & Automotive