Slide 2
Slide 2 text
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SEARCH IS CHANGING
#SearchandStuff #SearchandStuffAntalya 2
Awareness
Consideration
Transaction
Fulfillment
Paid, Owned,
Earned Media
Search, content
platforms
Emotional
Rational
Transactional
Discovery and
Engagement
AI,
Algorithmic
Awareness
Consideration
Transaction
Fulfillment
Search
Emotional
Rational
Transactional
Discovery to
Decision-making
Generative,
Personalised,
Social
MASS ERA
2000’s
PRECISION
ERA
2010’s
PREDICTIVE
ERA
2017-2022
GENERATIVE
ERA
2023 +
VALUE OF A
MOMENT
VALUE OF A
KEYWORD
VALUE OF
AN AUDIENCE
VALUE OF A
JOURNEY