Self-Marketing for Developers

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101 Self-Marketing for Developers

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Julien Landuré @jlandure Julien Landuré GDG & DevFest Nantes Organizer GDE Cloud CTO Zenika

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Why Content Marketing Social Media Marketing Inbound Marketing

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#1 Create great content

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Medium Blogposts Vidéos Podcasts Talks Customer Projects OSS Contributions StackOverFlow ...

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Share Tech news Best practices Ideas Feedbacks Events

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#2 Become conﬁdent

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Strong conviction

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Community Recognition https://golangweekly.com/ Join 26543 other subscribers today.

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#3 Increase your visibility

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Virtual Get a “pretty” avatar Content in english Be kind Help others

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GitHub

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Youtube

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Slides

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SEO

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As a Speaker “ I’m working on a talk about Y. What do you think? “ I submitted to @voxxedsingapore “ I’ve been accepted! Thanks @voxxedsingapore “ I’ll be @voxxedsingapore tomorrow. Come to see me and discuss about Y “ It was a great event. Here is my slides and links to Y. Available to discuss” “ Thanks to the organizing team... “ My video @voxxedsingapore is out!

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#4 Be connected

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Networking Attend the events of your expertise domain Co-speaking / Mentoring

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Regularly

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Brand

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Community MVP (Most Valuable Professional), Microsoft GDE (Google Developer Expert) AWS Heroes Docker Captain CNA (Cloud Native Ambassador), CNCF, Linux Foundation Mozilla Tech Speakers Java Champions & Groundbreaker Ambassador, Oracle Confluent Community Catalyst StackOverFlow Trusted User NodeJS badges, IBM GitLab Heroes NEW

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Be the reference... and play with it

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Thank people

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#5 Engage your network

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Engage “Call-to-actions” Landing page Understand your followers

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Ping Contact Culture Create Ambassadors

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Cons

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Pros # Do what you love! # Make people want to work with you # Help your network # Develop the organization brand

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