World IA Day Los Angeles 2017

Slide 1

Slide 1 text

Our Trusty Friend, Information Architecture

Slide 2

Slide 2 text

thx

Slide 3

Slide 3 text

1999

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

So what did that mean In Terms of Actual Work

Slide 7

Slide 7 text

Research & Design

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

No content

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

2002 The Stock Market Loses $5 Trillion Trillion

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

Btw I’m Nate Bolt

Slide 14

Slide 14 text

No content

Slide 15

Slide 15 text

No content

Slide 16

Slide 16 text

PLEASE BUY THIS BOOK

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

ethn.io

Slide 19

Slide 19 text

of information architecture at work Stories 3

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

2007

Slide 24

Slide 24 text

Good Listening

Slide 25

Slide 25 text

$30B

Slide 26

Slide 26 text

1) Contextual  2) Time-aware  3) Behavioral

Slide 27

Slide 27 text

共感

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

We can never have too much understanding about our products.” “

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

Good Listening

Slide 35

Slide 35 text

1) Relentlessly Logical  2) Surprisingly Qualitative  3) Fast

Slide 36

Slide 36 text

Quantitative research lets us test our assumptions, and qualitative research lets us find out what we don't know. “ ”

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

2004

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

2011

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

$4B

Slide 44

Slide 44 text

Good Listening

Slide 45

Slide 45 text

1) Behavioral 2) Fast 3) Collaborative

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

The Myth: Great interfaces are built by logic and lone genius(es)

Slide 48

Slide 48 text

The Truth: Great Interfaces come from Other Great Interfaces

Slide 49

Slide 49 text

More Truth: Imaginative research facilitates invention

Slide 50

Slide 50 text

fin.

Slide 51

Slide 51 text

• Mental Models by Indi Young • Just Enough Research by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's Guide to User Research • Mah book, duh A Deeper Research Dive