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Our Trusty Friend, Information Architecture

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thx

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1999

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So what did that mean In Terms of Actual Work

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Research & Design

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2002 The Stock Market Loses $5 Trillion Trillion

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Btw I’m Nate Bolt

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PLEASE BUY THIS BOOK

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ethn.io

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of information architecture at work Stories 3

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2007

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Good Listening

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$30B

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1) Contextual
 2) Time-aware
 3) Behavioral

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共感

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We can never have too much understanding about our products.” “

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Good Listening

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1) Relentlessly Logical
 2) Surprisingly Qualitative
 3) Fast

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Quantitative research lets us test our assumptions, and qualitative research lets us find out what we don't know. “ ”

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2004

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2011

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$4B

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Good Listening

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1) Behavioral 2) Fast 3) Collaborative

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The Myth: Great interfaces are built by logic and lone genius(es)

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The Truth: Great Interfaces come from Other Great Interfaces

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More Truth: Imaginative research facilitates invention

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fin.

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• Mental Models by Indi Young • Just Enough Research by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's Guide to User Research • Mah book, duh A Deeper Research Dive

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ethn.io 20% of first 3 Months WORLDIADAY

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nate@ethn.io @boltron Nate Bolt