Technical SEO Audit Tactics - Weekly SEO

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Technical SEO Audit Tactics @nikkirhalliwell Nikki Halliwell

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Who is Nikki Halliwell? Technical SEO Consultant. Based in Manchester Experienced in eCommerce. https://www.nikkihalliwell.com/ Twitter - @nikkirhalliwell @nikkirhalliwell

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Fun facts about Nikki ● I have a very cute pug named Spud. ● I play football for the local team. @nikkirhalliwell

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7 Steps to Conduct a Technical Website Audit 1. Gather basic technical information 2. Data from analytics tools 3. Backlink proﬁle 4. Indexing, Crawling and Rendering 5. Internal Linking 6. Redirects and Status Codes 7. Content headings and keywords

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1. Gather basic technical information @nikkirhalliwell

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Manual Review of the Website Act like a user @nikkirhalliwell

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Use Crawling and Auditing Tools Use various tools @nikkirhalliwell

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2. Data from Analytics Tools Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell

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Check Google Search Console GSC includes many different reports. @nikkirhalliwell

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Check Google Analytics Look for trends in the data @nikkirhalliwell

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Third-Party Tools Gather additional data @nikkirhalliwell

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3. Backlink Proﬁle https://www.example.com/source @nikkirhalliwell

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Number of Backlinks Backlinks are links from a page on one website to another. @nikkirhalliwell

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Number of Referring Domains This is the number of websites that link to a page or website. @nikkirhalliwell

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4. Indexing, Crawling and Rendering Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell

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Check how many Pages are Indexed Don’t rely on site: operator @nikkirhalliwell

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Review the Robots.txt ﬁle It tells search engines which pages they can access @nikkirhalliwell

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Review use of robots meta tags It tells search engines which pages they can access @nikkirhalliwell

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Do pages on the website render correctly? This the process of how search engines view and interpret pages. @nikkirhalliwell

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Review the XML sitemap An XML sitemap should contain all of the URLs for indexable pages with a 200-status code. @nikkirhalliwell

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Site Speed Page Speed Insights and the Page Experience report in GSC can be used to test site speed. @nikkirhalliwell

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5. Internal Linking Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell

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Internal Linking Utilisation How well it is used can either make or break a website. @nikkirhalliwell

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Are canonical links present and used correctly? All web pages on the website should have a canonical link element. @nikkirhalliwell

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Structured Data Utilisation Google uses structured data to better understand the content of the web page @nikkirhalliwell

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6. Redirects and Status Codes Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell

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Server errors The most common are 500 (Internal Server Error), or 503 (Maintenance) @nikkirhalliwell

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404 Errors It is natural for a website to have some 404s. It’s also important that a website can generate a 404 status code. @nikkirhalliwell

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Redirect Chains This is when URLs redirect from A > B > C etc. @nikkirhalliwell

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Redirects with Incorrect Statuses In most cases, the website you are auditing should use 301 (permanent) redirects. @nikkirhalliwell

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7. Content, Headings and Keywords Image / Details // Image & Details https://www.example.com/source @nikkirhalliwell

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Review Page Titles Page titles provide search engines and users with valuable information about the page. @nikkirhalliwell

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Review Meta Descriptions The more descriptive, attractive, and straight to the point a meta description is, the more likely users will be to click on the result. @nikkirhalliwell

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Use of Headings It is recommended that every web page of a website has one H1 header @nikkirhalliwell

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