ϓϥοτϑΥʔϜΛ࡞Δ͜ͱ͸ɺ ؔ܎ੑΛσβΠϯ͢Δ͜ͱ Building Platforms, Designing Relationships ৽ߦ಺ Ώ͔Γ ͠Μ͗ΐ͏͏ͪ SHINGYOUCHI, Yukari 

ࣗݾ঺հ About Me ιγΦϝσΟΞגࣜձࣾͰɺۀ຿ΞϓϦέʔγϣϯΛத৺ʹଟ਺ͷاը΍ վળϓϩδΣΫτʹैࣄͨ͠ͷͪɺ2023೥ΑΓShippioʹೖࣾɻϓϩμΫ τσβΠφʔͱͯ͠ɺ๵қϓϥοτϑΥʔϜͷ։ൃʹܞΘΔɻ ৽ߦ಺ Ώ͔Γ ͠Μ͗ΐ͏͏ͪ SHINGYOUCHI, Yukari After working on numerous planning and improvement projects for enterprise applications at Sociomedia, Inc., I joined Shippio in 2023. 
 I am currently a Product Designer involved in developing their trade platform. 

Shippio͕΍͍ͬͯΔ͜ͱ What Shippio does ๵қͷϓϥοτϑΥʔϜΛ࡞ͬͯ ͍Δ Building a platform to manage trading ༌ೖ΍༌ग़ͷਐߦঢ়گ΍εέ δϡʔϧ͕Θ͔Δ Providing real-time visibility into import/export status and schedules ͦͷ༌ೖ΍༌ग़ʹؔ܎͢ΔॻྨΛ ڞ༗ͨ͠Γɺνϟοτ͕Ͱ͖Δ Enabling document sharing and chat for all stakeholders on each project 

ؔ܎͢Δਓ Stakeholders ෺ྲྀ෦ ൃ஫෦ॺ ՙओʢ੡଄ۀͱ͔঎ࣾʣ Shippers (Manufacturers, Trading Companies) Purchasing Logistics Dept. ෺ྲྀࣄۀऀ Forwarders ӡૹձࣾ Trucking Companies ધձࣾ Ocean Carriers ૔ݿ Warehouses ൢചઌސ٬ Customers ւ֎औҾઌ Trade Partner 

ؔ܎͢Δਓ Stakeholders ෺ྲྀ෦ ൃ஫෦ॺ ՙओʢ੡଄ۀͱ͔঎ࣾʣ Shippers (Manufacturers, Trading Companies) Purchasing Logistics Dept. ෺ྲྀࣄۀऀ Forwarders ӡૹձࣾ Trucking Companies ધձࣾ Ocean Carriers ૔ݿ Warehouses ShippioͷϝΠϯϢʔβʔ Key Players ൢചઌސ٬ Customers ւ֎औҾઌ Trade Partner 

͜ͷધ͸͍ͭண ͖·͔͢ʁ When will this
 ship arrive? ɹɹɹɹ ͜ͷίϯςφ ͷೲ඼೔͍ͭʹ͠·͢ ͔ʁ When should we schedule the delivery for this container? ݩʑ΍͍ͬͯΔ͜ͱ As-Is Process ͜ͷҊ݅ͷॻྨ͍ͩ͘͞ Please send over the documents for this shipment. ͜ͷ՟෺ٸ͔͗ͩΒ ೲ඼೔ૣ͍ͨ͘͠Μ Ͱ͚͢Ͳ This cargo is urgent. Can we move up the delivery date? Phone Fax Email Documents Excel 

෺ྲྀۀքͷ՝୊ Current Issues in Logistics 

ಧ͘ͷ͸౰ͨΓલͱࢥΘΕͯΔ Reliable delivery is taken for granted 

ෛՙͷ࿈࠯ Chain of Burden ಧ͘ͷ͸౰ͨΓલͱࢥΘΕͯΔ Reliable delivery is taken for granted ෺ྲྀ෦ Logistics Dept. ෺ྲྀࣄۀऀ Forwarders ધͷ஗Εɺߓͷด࠯ Vessel Delays & Port Closures ܽ඼ Out of Stock ͞·͟·ͳࣄ৘ʹରԠ͠ͳ͚Ε͹͍͚ͳ͍ Handling Constant Disruptions 

୲౰ऀ͕ҰਓͰ๊͕͑ͪ Dependency on Speci fi c Individuals 

͋ͷ՟෺͍ͭண͘ʁ When will the cargo arrive? ॻྨͲ͚ͩͬ͜
 Where’s the document? ΞϨͲ͏ͳͬͨʁ What's the status of that? ୲౰ऀ͕ҰਓͰ๊͕͑ͪ Dependency on Speci fi c Individuals Ҋ݅ΛҰਓͰ୲౰͢Δ͜ͱ͕ଟ͍ Each shipment is tied to a single person Θ͔Βͳ͍͜ͱ͸ʮ୲౰ऀʹฉ͘ʯ Only the person in charge knows 

ٳ೔ʹ΋՟෺ͷ͜ͱΛࢥ͍ग़͠ ͯ͠·͏୲౰ऀ ৯ࣄத΋՟෺ͷ͜ͱΛࢥ͍ ग़ͯ͠͠·͏୲౰ऀ ໷৸Δ࣌΋՟෺ͷ͜ͱΛ ࢥ͍ग़ͯ͠͠·͏୲౰ऀ ୲౰ऀ͕ҰਓͰ๊͕͑ͪ Dependency on Speci fi c Individuals The person in charge remembers the cargo even when going to bed at night. The person in charge remembers the cargo even during meals. The person in charge remembers the cargo even on days o ff . 

͜ͷঢ়گΛม͍͑ͨ We want to change this situation. ෛՙͷ࿈࠯ Chain of Burden ୲౰ऀ͕ҰਓͰ๊͕͑ͪ Dependency on Speci fi c Individuals 

ϓϥοτϑΥʔϜͰͰ͖Δ͜ͱ What users can do on our platform Ҋ݅͝ͱͷεέδϡʔϧ΍ձ࿩ͷ ྲྀΕ͕Θ͔Δ Users can see the schedule and the fl ow of conversations for each individual project. Ҋ݅ʹؔ͢Δ৘ใ͕·ͱ·ͬͯݟ ΒΕΔ Users can see all project information consolidated in one spot. ࣾ֎ͷؔ܎ऀͱશһಉ͡৘ใΛݟ ΒΕΔ Users can see the same information with members outside the company. 

ધ΍ϑϥΠτͷεέδϡʔϧΛࣗ ಈͰߋ৽͢Δ Status and schedules are automatically updated. εέδϡʔϧΛߋ৽͢Δͱ͍͏࢓ ࣄࣗମΛͳ͘͢ The task of updating schedules itself is eliminated. ϓϥοτϑΥʔϜͰͰ͖Δ͜ͱ What users can do on our platform 

ϓϥοτϑΥʔϜͰͰ͖Δ͜ͱ What users can do on our platform େྔʹ͋Δ๵қॻྨ΋Ҋ݅͝ͱʹ ·ͱΊͯஔ͍͓͚ͯΔ All the numerous trade documents can be kept together for each project. 

࠷ۙ΍ͬͨ͜ͱ1ɿઃఆͰ͖ΔεςʔλεΛ૿΍ͨ͠ What I recently did #1: Expanded the range of settable statuses ՟෺ͷεςʔλε͕ਖ਼͘͠දݱͰ ͖ͳ͔ͬͨ The cargo status could not be represented accurately. ຊ౰͸ʮݕࠪʯ͕ඞཁͳͷʹɺը ໘্ʹͦΕΛදࣔͰ͖ͳ͍ͳͲ For example, "Inspection" was required, but it could not be displayed on the screen. ͦͷ͍ͤͰɺ࢖͍࢝ΊΒΕͳ͔ͬ ͨΓɺExcelͰ؅ཧͯͨ͠Γ Because of that, users can’t even start using our platform, or they end up managing some info in Excel. 

࠷ۙ΍ͬͨ͜ͱ1ɿઃఆͰ͖ΔεςʔλεΛ૿΍ͨ͠ What I recently did #1: Expanded the range of settable statuses ୭͕ݟͯ΋͜͜Ͱݕࠪͷ༧ఆ͕͋ Δ͜ͱ͕Θ͔Δ Anyone can see at a glance that an inspection is scheduled here. ଞͷ৔ॴΛݟʹߦ͔ͳͯ͘΋͍͍ There’s no need to look anywhere else. Plant and animal inspection 

࠷ۙ΍ͬͨ͜ͱ2ɿʮϝϞཝʯΛ࡞ͬͨ What I recently did #2: Created a "Memo" fi eld ࣮͸3೥͙Β͍೰ΜͰͨ To be honest, we struggled with this for about three years. ͍Ζ͍Ζೖྗ͍ͨ͠΋ͷ͕͋Δ͔Β ϝϞཝ͕ཉ͍͠ɺͱ͍͏ϑΟʔυ όοΫ͸ͨ͘͞Μ͋ͬͨ We received a lot of feedback saying, "We have so many things we want to input, we really need a notes fi eld.” Ͱ΋৘ใΛΛೖྗ͢Δ৔ॴ͕ͳ͍ͳ ΒɺͦΕ༻ͷϑΟʔϧυ͕͋Δ΂͖ ͡Όͳ͍͔ʁ But if there’s no place to input the value,
 a dedicated fi eld should exist, shouldn’t it? 

࠷ۙ΍ͬͨ͜ͱ2ɿʮϝϞཝʯΛ࡞ͬͨ What I recently did #2: Created a "Memo" fi eld ·͋ͦ͏͍͏ఆܕԽͰ͖ͳ͍උߟ తͳ৘ใͬͯઈର͋ΔΑͶ Let's face it, there’s always "extra information" or remarks that just can't be standardized. ͱʹ͔͘ڞ༗͢΂͖৘ใΛࡌͤΒ ΕΔΑ͏ʹ͢Δ͜ͱ The priority is to make sure any information that needs to be shared can be posted. 

͍Ζ͍ΖͳΞοϓσʔτΛ ௨ͯ͠ม͍͑ͯΔ͜ͱ Things we are changing through various updates 

ͦΕͧΕϒϥοΫϘοΫεΛ๊͍͑ͯΔ Each person has their own black box νʔϜͷଞͷ୲౰ऀ΋
 ଞͷਓ͕ԿΛ͍ͯ͠Δ͔Θ͔Βͳ͍ Other team members do not know what others are doing. ෺ྲྀ෦ Logistics Dept. ՙओͱ෺ྲྀࣄۀऀ΋͓ޓ͍ԿΛ ͍ͯ͠Δ͔Θ͔Βͳ͍ Shippers and forwarders do not know what each other is doing. 

νʔϜͷଞͷ୲౰ऀ΋
 ଞͷਓ͕ԿΛ͍ͯ͠Δ͔Θ͔Βͳ͍ Other team members do not know what others are doing. ՙओͱ෺ྲྀࣄۀऀ΋͓ޓ͍ԿΛ ͍ͯ͠Δ͔Θ͔Βͳ͍ Shippers and forwarders do not know what each other is doing. ঢ়گ͕Θ͔Βͳ͍͔Βฉ͔͘͠ͳ͍ Since the status is unknown, there is no choice but to ask ෺ྲྀ෦ Logistics Dept. ~~ ? ~~ ? ~~ ? ~~ ? ~~ ? 

৘ใΛΦʔϓϯʹ͢Δ Make information open ΈΜͳ͕ݟΕ͹Θ͔ΔΑ͏ʹ͢Δ Ensure that everyone is on the same page. 

มΘ͖ͬͯͨ͜ͱ Things that have changed 

ͪΌΜͱϒϥοΫϘοΫε͕ͳ͘ͳ͖ͬͯͨ Black boxes are disappearing ஌Γ͍ͨ৘ใ͸ฉ͔ͳͯ͘΋Θ͔Δͷ Ͱɺ࣭໰΍ճ౴ͷඞཁ͕ͳ͘ͳͬͨ Information is available without asking, so the need for questions and answers has disappeared. ֤͕ࣗ৘ใΛߋ৽͢Ε͹ճΔΑ͏ ʹͳͬͨ Now, as long as everyone updates their own information, the operation runs smoothly. 

ٳΊΔΑ͏ʹ Users can easily take time o f ٳ೔ʹϦϥοΫε͍ͯ͠Δ୲౰ऀ The person in charge is relaxing on her days o ff . 

͜ͷઌͰى͖ͨ͜ͱ What happened after this 

Changes within the team νʔϜ಺ͷมԽ 

෺ྲྀ෦಺ͰͷมԽ Changes within the logistics Dept. ΈΜͳͰʮͦΕ͸ԿͩΖ͏ʯͬͯ Everyone discuss, "What is that?" ʮࠓͷ΍ΓํͰճ͍ͬͯΔͷʹɺͳͥม͑Δ ඞཁ͕͋Δͷ͔ʯͱ͍͏੠΋͋ͬͨ Some asked, "If our current way is working, why do we need to change it?" ݱ৔͔ΒલΑΓ΋՝୊͕ग़ͯ͘ΔΑ͏ʹͳͬͨ Problems and challenges are coming up from the members more frequently than before. 

Changes between the logistics Dept. and the forwarder ෺ྲྀ෦ͱ෺ྲྀࣄۀऀͷมԽ 

͓ޓ͍ʹվળఏҊΛ͢ΔΑ͏ʹͳͬͨ Both parties have started making improvement proposals to each other ઌํʢ෺ྲྀࣄۀऀʣ͔Β͞Βʹ޻਺ΛݮΒͤΔΑ͏ͳ ఏҊΛͯ͘͠ΕΔέʔε΋ग़͖ͯ·ͨ͠ There are now cases where the forwarder proactively suggests ways to further reduce man-hours. ҎલΑΓ΋ݐઃతͳίϛϡχέʔγϣϯ͕૿͑ͨ Constructive communication has increased more than ever before. ۀऀଆʹͱͬͯ΋ۀ຿վળʹͳΔΑ͏ʹɺ࿩͠߹͍ͳ͕Β ҰॹʹਐΊ͍ͯ࢟͘੎ͰίϛϡχέʔγϣϯΛͱ͍ͬͯΔ They communicate with the mindset of moving forward together through discussion, ensuring that operational improvements bene fi t the forwarder as well. 

࣮͸͍͢͜͝ͱ More impressive than you think ෛՙͷ࿈࠯ Chain of Burden ෺ྲྀ෦ Logistics Dept. ෺ྲྀࣄۀऀ Forwarders ધͷ஗Εɺߓͷด࠯ Vessel Delays & Port Closures ܽ඼ Out of Stock ͔ͬͪ͜Β΍ΓํΛఏҊ͢Δͷ͸೉͍͠
 ࠓ·Ͱ͸΍ΓͮΒ͔ͬͨ It was di ff i cult to propose methods from this side. It used to be hard to do. 

ෛ୲ͷ࿈࠯ΛࢭΊɺ ҰॹʹਐΊΔύʔτφʔ΁ Breaking the chain of burden and becoming partners who move forward together 

ࣾ಺΋ɺࣾ֎ͱ΋ɺ ର౳Ͱݐઃతͳؔ܎ʹͳ͖ͬͯͨ Relationships both inside and outside the company have become equal and constructive. 

ؔ܎Λม͑Δ2ͭͷ΋ͷ Two things that change relationships 

1. ৘ใͷಁ໌ੑ Information transparency νʔϜ಺୭Ͱ΋ݟΕΔ The information is accessible to everyone in the team. ୭Ͱ΋ঢ়گ͕Θ͔Δ Anyone can understand the current status νʔϜͷঢ়گ͕Θ͔ΔɺϑΥϩʔ͠߹͑Δ They can grasp the overall team situation and support each other. 

2.ʮվળ͍ͨ͠ҙࢥʯ Λࣔ͠ɺߦಈʹҠ͢ Showing the "intent to improve" and taking action ࠓ·Ͱͷ΍Γํ͸ม͑ΒΕΔ ͱࢥ͑Δ They can now believe that their traditional ways of doing things can be changed. ࠓ·Ͱͷ΍Γํʹ՝୊͕͋ͬͨ ͱΘ͔Δ They have come to realize that there were indeed issues in their previous methods. 

͞·͟·ͳϨΠϠʔ͔Βؔ܎Λม͑Δ͜ͱ͕Ͱ͖Δ Relationships can be changed from various layers ৘ใͷಁ໌ੑ Information transparency ʮվળ͍ͨ͠ҙࢥʯΛࣔ͠ɺߦಈʹҠ͢ Showing the "intent to improve" and taking action 1 2 

……ऴΘΓ͍ͨͱ͜ΖͰ͕͢ but that's not the end of the story… 

ؔ܎͢Δਓ Stakeholders ෺ྲྀ෦ ൃ஫෦ॺ ՙओʢ੡଄ۀͱ͔঎ࣾʣ Shippers (Manufacturers, Trading Companies) Purchasing Logistics Dept. ෺ྲྀࣄۀऀ Forwarders ӡૹձࣾ Trucking Companies ધձࣾ Ocean Carriers ૔ݿ Warehouses ൢചઌސ٬ Customers ւ֎औҾઌ Trade Partner 

ൢചઌސ٬ Customers ւ֎औҾઌ Trade Partner ؔ܎͢Δਓ Stakeholders ෺ྲྀ෦ ൃ஫෦ॺ ՙओʢ੡଄ۀͱ͔঎ࣾʣ Shippers (Manufacturers, Trading Companies) Purchasing Logistics Dept. ෺ྲྀࣄۀऀ Forwarders ӡૹձࣾ Trucking Companies ધձࣾ Ocean Carriers ૔ݿ Warehouses ͜͜͸ͪΐͬͱมΘ͖ͬͯͨ Things have started to change between them 

ଞͷؔ܎͸ʁ What about other relationships? ෺ྲྀ෦ ൃ஫෦ॺ ՙओʢ੡଄ۀͱ͔঎ࣾʣ Shippers (Manufacturers, Trading Companies) Purchasing Logistics Dept. ෺ྲྀࣄۀऀ Forwarders ӡૹձࣾ Trucking Companies ધձࣾ Ocean Carriers ૔ݿ Warehouses ͨͱ͑͹͜͜ For example, here. ൢചઌސ٬ Customers ւ֎औҾઌ Trade Partner 

ʮ෺ྲྀ͸஍Ґ͕௿͍ʯ ଟ͘ͷձࣾͰ෺ྲྀʹܞΘΔਓ͕ͨͪ
 ײ͍ͯ͡Δ͜ͱɻͦΕ͸ ͱ͍͏͜ͱͩΖ͏ɻ ઋੴ ዳҰ ʰΈΔΈΔޮՌ্͕͕Δ! ੡଄ۀͷ༌ૹվળ-෺ྲྀίετΛ30%࡟ݮ-ʱ Many logistics professionals feel the same: Logistics is often undervalued. 

ίετ࡟ݮ͕ॏཁͳ෦ॺͩͱࢥΘΕ͍ͯΔ Thought to be a department where cost reduction is vital ෺ྲྀ෦
 Logistics Dept. ෺ྲྀ ·ͨܽ඼ͯ͠ΔΜͩΑͶɺ
 ·ͩண͔ͳ͍ͷʁ Out of stock again?
 When is it going to get here? ෺ྲྀʁ Logistics? ಧ͍ͯ౰વͩ͠ Taken for granted that it arrives. ͓͔͚ۚΒΕͳ͍͠ɺ
 ͍ΔਓͰؤுͬͯ
 We can't increase the budget, so just make it work with whoever is here. ͓͔͔ۚΔΑͶ It’s expensive, isn't it? ͜Εͷ͍ͤͰݪՁ͕ߴ͘ͳΔΜͩΑͳ This is exactly why our costs keep rising... 

࣮͸෺ྲྀͬͯ૬౰େ͖͍ Actually, logistics is surprisingly important ͨͱ͑͹ɺӡͼ΍͔͢͞Β੡඼ͷઃܭ΍ϏδωεϞσϧΛߟ͑Δ For example, designing products or business models based on "ease of transport." ෺ྲྀ΍๵қͷσʔλ΍ઓུ͕ɺ
 ΋ͬͱܦӦઓུʹ׆͔ͤΔΑ͏ʹͳͬͨΒʁ What if logistics and trade data, and even the strategies behind them,
 could be leveraged more e ff ectively in management strategy? 

͜͜Ͱએ఻Ͱ͢ Time for a little self-promotion! ϓϩμΫτσβΠφʔΛืू͍ͯ͠·͢ We are hiring product designers 

͞·͟·ͳϨΠϠʔ͔Βؔ܎Λม͑Δ͜ͱ͕Ͱ͖Δ Relationships can be changed from various layers ৘ใͷಁ໌ੑ Information transparency ʮվળ͍ͨ͠ҙࢥʯΛࣔ͠ɺߦಈʹҠ͢ Showing the "intent to improve" and taking action 1 2 

ίϛϡχέʔγϣϯ΍৘ใڞ༗ʹͲΜͳπʔϧ ࢖ͬͯ·͔͢ʁ What tools do you use for communication and information sharing? What do you like about it? ͲΜͳͱ͜Ζ͕޷͖Ͱ͔͢ʁ