Slide 1

Slide 1 text

!5",",*/( ү໺ɺϞϒϓϩάϥϛϯά΍Ζ͏ͥ 2017/09/10 Ϟϒͷٶ Takao Oyobe (@TAKAKING22) Rakuten, Inc.

Slide 2

Slide 2 text

!5",",*/( !5",",*/( ٴ෦ܟ༤ ָఱגࣜձࣾΠϯΩϡϕʔγϣϯ։ൃ෦ Ұൠࣾஂ๏ਓΞδϟΠϧνʔϜΛࢧ͑ΔձΛࢧ͑Δձ  ۭલઈޙͷΞδϟΠϧϞϯελʔ ௒ઈౖ౭ͷے೑୲౰ ਪ͠ϝϯɿࢁຊ࠼

Slide 3

Slide 3 text

!5",",*/( Ϟϒϓϩͷਓ IUUQTTQFBLFSEFDLDPNUBLBLJOHNPCVQVSPHVSBNJOHVUPJVEPOHLJGBOHOVNCFSEFWMPWF

Slide 4

Slide 4 text

!5",",*/( ࠓ೔ͷ͓࿩ ࣮ࡍʹϞϒϓϩάϥϛϯάΛମݧ͢Δલʹɺ Ϟϒϓϩάϥϛϯάͱ͍͏ಇ͖ํΛ օ͞ΜΑΓͪΐͬͱઌʹݱ৔Ͱ࢝ΊͯΈͨܦݧ΍ ͦ͜Ͱಘֶͨͼʹ͍͓ͭͯ࿩͠·͢ɻ ମݧΛ͢Δ࣌ʹࣗ෼ͷݱ৔ͩͬͨΒʜ Λࢥ͍ු͔΂ΒΕΔΑ͏ʹΠϝʔδΛ๲Β·ͯ͠ΈͯԼ͍͞ʂʂ

Slide 5

Slide 5 text

!5",",*/( Ϟϒϓϩάϥϛϯάͱ͸ɺ νʔϜશһͰ ✓ ಉ͡࢓ࣄΛ ✓ ಉ࣌ؒ͡ʹ ✓ ಉ͡৔ॴͰ ✓ ಉ͡ίϯϐϡʔλʔͰ ͢Δ͜ͱ

Slide 6

Slide 6 text

!5",",*/( Ϟϒϓϩάϥϛϯά ✓ ೥ࠒʹ)VOUFS*OEVTUSJFT͕࢝Ίͨ ✓ "HJMFͰ8PPEZ;VJMM͕঺հͨ͠ ✓ ೥݄ʹ͸ॳΊͯͷ.PC1SPHSBNNJOH $POGFSFODF͕։࠵͞Εͨ

Slide 7

Slide 7 text

!5",",*/( IUUQTXXXZPVUVCFDPNXBUDI WQ@QWTM4H&* "EBZJOUIF)VOUFS*OEVTUSJFTMJGFJO

Slide 8

Slide 8 text

!5",",*/( )VOUFS*OEVTUSJFTͷϞϒϓϩάϥϛϯά ✓ ͭͷ෦ॺʢ໿ਓʣ͕ಋೖΛ͍ͯ͠Δ ✓ ͭͷϞϒʹࢀՃ͍ͯ͠Δͷ͸ʙਓ͕ଟ͍ ✓ ৗʹϞϒϓϩάϥϛϯάΛ͍ͯ͠Δ ✓ Ϟϒ΁ͷग़ೖΓ͸ࣗ༝ ✓ ߩݙͰ͖ͳ͔ͬͨΒྡͷϞϒʹҠಈͯ͠΋Α͍

Slide 9

Slide 9 text

!5",",*/( ࢲͨͪͷϞϒϓϩάϥϛϯά

Slide 10

Slide 10 text

!5",",*/( )VOUFS*OEVTUSJFTͷ൴Β͸ɺ ϓϥΫςΟεͱͯ͠Ͱ͸ͳ͘ ಇ͖ํͱͯ͠Ϟϒϓϩάϥϛϯά Λ΍͍ͬͯΔײ͡ )VOUFS*OEVTUSJFTΛ๚໰ͨ͠઒ޱ͞Μᐌ͘ɺ ͳͥϞϒϓϩάϥϛϯάΛ࢝Ίͨͷ͔ ʘͳʹͦΕɺΊͬͪΌ໘നͦ͏ʗ

Slide 11

Slide 11 text

!5",",*/(

Slide 12

Slide 12 text

!5",",*/( σΟεϓϨΠ 1$

Slide 13

Slide 13 text

!5",",*/( υϥΠόʔ φϏήʔλʔ φϏήʔλʔ φϏήʔλʔ φϏήʔλʔ (6&45

Slide 14

Slide 14 text

!5",",*/( ϓϩςΠϯ ).#

Slide 15

Slide 15 text

!5",",*/( ࢲͨͪͷϞϒϓϩάϥϛϯά ✓ ৗʹϞϒϓϩάϥϛϯά ✓ Ϟϒ΁ͷग़ೖΓ͸ࣗ༝ ✓ ϧʔϧ͸ࡉ͔ܾ͘Ίͣʹ΍Γͳ͕Βม͍͑ͯ͘ ಇ͖ํͱͯ͠ͷϞϒϓϩάϥϛϯάΛ࢝ΊͯΈΔ

Slide 16

Slide 16 text

!5",",*/( ࢲͨͪͷνʔϜ ✓ ਓνʔϜ ✓ ৽نαʔϏεͷ্ཱͪ͛Λ10$͔Β࣮ࢪ ✓ ΰʔϧ͸ৗʹมԽ͢Δ ✓ ϓϩμΫτ΋։ൃ΋Ӧۀ΋ͳΜͰ΋΍Δ اۀ಺ϦʔϯελʔτΞοϓνʔϜ

Slide 17

Slide 17 text

!5",",*/( ݸਓࣗ༝࣌ؒ Ϟϒελʔτηογϣϯ Ϟϒϓϩάϥϛϯά Ϟϒϥϯν Ϟϒϓϩάϥϛϯά Ϟϒ;Γ͔͑Γ Ұ೔ͷྲྀΕ

Slide 18

Slide 18 text

!5",",*/( Ϟϒϓϩάϥϛϯάʹ͍ͭͯ;Γ͔͑ͬͯΈͨ

Slide 19

Slide 19 text

!5",",*/( ੜ࢈ੑɾεϐʔυ ৺ཧత҆શੑ ϓϩμΫτ։ൃ ϊ΢ϋ΢ɾεΩϧ఻ൖ

Slide 20

Slide 20 text

!5",",*/( ੜ࢈ੑɾεϐʔυ ৺ཧత҆શੑ ϓϩμΫτ։ൃ ϊ΢ϋ΢ɾεΩϧ఻ൖ

Slide 21

Slide 21 text

!5",",*/( ਺ਓ͕ू·ͬͯ୆ͷίϯϐϡʔλʔͰ ࢓ࣄΛ͢ΔͳΜͯੜ࢈ੑԼ͕ΔΜ͡Όͳ͍ͷʁ ͜͏͍͏ٙ໰Λ͍࣋ͬͯ·ͤΜ͔ʁ

Slide 22

Slide 22 text

!5",",*/( ෼୲࡞ۀͷ৔߹ ࢲୡͷීஈͷ࢓ࣄΛ෼ੳͯ͠ΈΔͱʜ ࣮͸ಉظͷͨΊͷ͕࣌ؒଟ͘ɺ ࣮ࡍʹ࡞ۀΛ͍ͯ͠Δ࣌ؒ͸ҙ֎ͱগͳ͍ ˰෼୲͢ΔͨΊͷಉظɾ࡞ۀΛϚʔδ͢ΔͨΊͷಉظ FYேྱɺઃܭɺΩοΫΦϑɺೝࣝ߹Θͤʜ FYϨϏϡʔɺঝೝɺ;Γ͔͑Γʜ

Slide 23

Slide 23 text

!5",",*/( ෼୲࡞ۀͷ৔߹ ΋ͪΖΜϛείϛϡχέʔγϣϯʹΑͬͯ ख໭ΓΛ͢Δͱ༨ܭʹ͕͔͔࣌ؒΔ ࢲୡͷීஈͷ࢓ࣄΛ෼ੳͯ͠ΈΔͱʜ

Slide 24

Slide 24 text

!5",",*/( Ϟϒͷ৔߹ ৗʹҰॹʹ࢓ࣄΛ͍ͯ͠ΔͷͰɺ ಉظͷͨΊͷ࡞ۀ͸Ұ੾ඞཁͳ͍ ࢲୡͷීஈͷ࢓ࣄΛ෼ੳͯ͠ΈΔͱʜ

Slide 25

Slide 25 text

!5",",*/( Ϟϒͷ৔߹ ʮ΍ͬͯͳ͍ʯͰ͸ͳͯ͘ৗʹʮ΍͍ͬͯΔʯ ઃܭɺϨϏϡʔɺઃܭɺ߹ҙɺܭըɺݟੵ΋Γʜ ࢲୡͷීஈͷ࢓ࣄΛ෼ੳͯ͠ΈΔͱʜ

Slide 26

Slide 26 text

!5",",*/( ✓ ϛείϛϡχέʔγϣϯ ✓ ߹ҙܗ੒্ͷ໰୊ ✓ ڊେͳϫʔΫϑϩʔ ✓ ݫ֨ͳϧʔϧ ✓ ͨ͘͞ΜͷϛʔςΟϯά ੜ࢈ੑΛഁյ͢Δ΋ͷͨͪ FUD

Slide 27

Slide 27 text

!5",",*/( ✓ ேྱ ✓ ίϛϡχέʔγϣϯͷͨΊͷϛʔςΟϯά ✓ ߹ҙܗ੒ͷͨΊͷυΩϡϝϯτ ✓ ϨϏϡʔશൠʢιʔείʔυɺυΩϡϝϯτʣ ✓ (JU'MPX ✓ Χϯόϯ ✓ ݟੵ΋Γ ϞϒΛ࢝Ίͯͳ͘ͳͬͨ΋ͷ

Slide 28

Slide 28 text

!5",",*/( ✓ ૝ఆϢʔβʔɾϏδωεϝϯόʔʹ
 εϐʔυͰڻ͖Λ༩͑ΒΕͨ ✓ ٕज़తʹϋϚΔ͕࣌ؒ࠷খݶʹͳΔ ✓ ޙ௥͍ίϛϡχέʔγϣϯ͕ෆཁʹͳΔ ✓ ಇ͘͜ͱʹूதͰ͖Δ ੜ࢈ੑɾ։ൃεϐʔυ

Slide 29

Slide 29 text

!5",",*/( ਺ਓ͕ू·ͬͯ୆ͷίϯϐϡʔλʔͰ ࢓ࣄΛ͢ΔͳΜͯੜ࢈ੑԼ͕ΔΜ͡Όͳ͍ͷʁ ͜͏͍͏ٙ໰Λ͍࣋ͬͯ·ͤΜ͔ʁ ࢲͨͪ͸ੜ࢈ੑͷ͜ͱ͸ߟ͍͑ͯͳ͍͚Ͳɺ Ϟϒϓϩάϥϛϯά͸Ϧʔϯͩͱ࣮ײ͍ͯ͠Δ

Slide 30

Slide 30 text

!5",",*/( ੜ࢈ੑɾεϐʔυ ৺ཧత҆શੑ ϓϩμΫτ։ൃ ϊ΢ϋ΢ɾεΩϧ఻ൖ

Slide 31

Slide 31 text

!5",",*/( ✓ ͓ޓ͍ͷಘҙ෼໺Λิ׬͠߹͑Δ ✓ Θ͔Βͳ͍͜ͱΛڭ͑߹͑Δ ✓ ॻ͖ํ΍ਐΊํʹର͢Δߟ͑ํ΍૝͍Λ
 ৗʹ͢Γ߹ΘͤΔ͜ͱ͕Ͱ͖Δ ✓ શһͰμϝͳΒ͠ΐ͏͕ͳ͍ͱࢥ͑Δ ✓ ୡ੒ײΛڞ༗Ͱ͖Δ ৺ཧత҆શੑ

Slide 32

Slide 32 text

!5",",*/( ʮ΍ͬͨʔʂʂʯΛڞ༗Ͱ͖Δ

Slide 33

Slide 33 text

!5",",*/( ੜ࢈ੑɾεϐʔυ ৺ཧత҆શੑ ϓϩμΫτ։ൃ ϊ΢ϋ΢ɾεΩϧ఻ൖ

Slide 34

Slide 34 text

!5",",*/( ✓ ৗʹશһ͕஌͍ͬͯΔঢ়ଶΛ࡞ΕΔ ✓ ݁Ռ͚ͩ͡Όͳ͘աఔɾܦҢ͕Θ͔Δ ✓ ํ਑Λৗʹ͢Γ߹ΘͤΒΕΔ ϊ΢ϋ΢ɾεΩϧ఻ൖ

Slide 35

Slide 35 text

!5",",*/( νʔϜͷ஌ࣝൣғͱͯ͠ͷϕετ #͞Μ $͞Μ "͞Μ ࢓ࣄ ஌ࣝൣғ

Slide 36

Slide 36 text

!5",",*/( νʔϜͷ஌ࣝൣғͱͯ͠ͷϕετ #͞Μ $͞Μ "͞Μ ෼୲࡞ۀͷ৔߹ "͞Μͷ஌ࣝൣғ ͳͷͰରԠՄೳ "͞Μͷ஌ࣝൣғ֎Ͱɺ
 #͞ΜʹϨϏϡʔͯ͠ ΋Βͬͨ৔߹ͷΈ ϑΥϩʔՄೳ "͞Μͷ஌ࣝൣғ֎Ͱɺ $͞ΜʹϨϏϡʔͯ͠ ΋Βͬͨ৔߹ͷΈ ϑΥϩʔՄೳ

Slide 37

Slide 37 text

!5",",*/( νʔϜͷ஌ࣝൣғͱͯ͠ͷϕετ #͞Μ $͞Μ "͞Μ Ϟϒͷ৔߹ ରԠՄೳ

Slide 38

Slide 38 text

!5",",*/( ੜ࢈ੑɾεϐʔυ ৺ཧత҆શੑ ϓϩμΫτ։ൃ ϊ΢ϋ΢ɾεΩϧ఻ൖ

Slide 39

Slide 39 text

!5",",*/( ✓ ৗʹνʔϜʹର࿩͕ੜ·Ε͍ͯΔ ✓ ಈ͘ϓϩμΫτ͕νʔϜͷத৺ʹ͋Δ ✓ िϖʔεͰސ٬ʹ௚઀ձ͍͑ͯΔ ✓ ܭը͸ৗʹมԽ͍ͯ͠Δ ϓϩμΫτ։ൃ

Slide 40

Slide 40 text

!5",",*/( ͦ΋ͦ΋ৗʹର࿩Λ͠ͳ͍ͱ࢓ࣄ͕ਐ·ͳ͍

Slide 41

Slide 41 text

!5",",*/( ಈ͘ϓϩμΫτ ϝλϑΝͱͯ͠ಈ͘ϓϩμΫτ͕ৗʹνʔϜͷத৺ʹ͋Δ

Slide 42

Slide 42 text

!5",",*/( ✓ ৗʹνʔϜʹର࿩͕ੜ·Ε͍ͯΔ ✓ ಈ͘ϓϩμΫτ͕νʔϜͷத৺ʹ͋Δ ✓ िϖʔεͰސ٬ʹ௚઀ձ͍͑ͯΔ ✓ ܭը͸ৗʹมԽ͍ͯ͠Δ ϓϩμΫτ։ൃ ͜Εͬͯɾɾɾʂʁ

Slide 43

Slide 43 text

!5",",*/( IUUQBHJMFNBOJGFTUPPSHJTPKBNBOJGFTUPIUNM

Slide 44

Slide 44 text

!5",",*/( ͓·͚

Slide 45

Slide 45 text

!5",",*/(  ۚ IUUQTXXXFWFOUCSJUFDPNFIVOUFSSFHJTUSBUJPO

Slide 46

Slide 46 text

!5",",*/( )VOUFS*OEVTUSJFT ͷΫϦε΋དྷ·͢  ౔ IUUQTUFDISBLVUFODPKQ

Slide 47

Slide 47 text

!5",",*/( IUUQTXXXGBDFCPPLDPNHSPVQT.PC-07& Ϟϒϓϩؔ࿈ͷ ৘ใ͕ू·͖ͬͯ·͢

Slide 48

Slide 48 text

!5",",*/( IUUQTHJUIVCDPNZBUUPN.PC1SPHBNNJOH1BUUFSOTXJLJ

Slide 49

Slide 49 text

!5",",*/( ϞϒϓϩͱϖΞϓϩͷҧ͍͸ʁ ਐΊΔྲྀΕ΍஫ҙ఺͸ڞ௨఺͕ଟ͍Ͱ͢ɻ lಉظzΛ͢Δ͔͠ͳ͍͔͕ҧ͏ͱࢥ͍·͢ɻ ϖΞϓϩͷ৔߹͸ଞͷϖΞ΋͍ΔͷͰ
 ࡞ۀͷಉظ͸ඞཁͰ͕͢ɺ
 Ϟϒϓϩͷ৔߹͸࢓ࣄʹਓ͕ू·ΔΠϝʔδ
 ͳͷͰಉظ͸ඞཁ͋Γ·ͤΜɻ

Slide 50

Slide 50 text

!5",",*/( ΍ͬͯΈ͚ͨͲ͏·͍͔͘ͳ͔ͬͨ ͏·͍͔͘ͳ͍͜ͱ͕ൃݟͰ͖ͯΑ͔ͬͨ
 Ͱ͢Ͷɻ ͦͷ͏·͍͔͘ͳ͔ͬͨཧ༝͸Ϟϒϓϩ͕
 ݪҼͰ͸ͳͯ͘νʔϜʹજࡏతʹଘࡏͯ͠
 ͍ͨ໰୊͔΋͠Ε·ͤΜɻ

Slide 51

Slide 51 text

!5",",*/( ަ୅ͷλΠϛϯά͸ʁ ࢲୡ͸ΩϦ͕͍͍λΠϛϯάͰมΘΔ ʮมΘΕʯʢզ͕ՈํࣜʣͰ͢ɻ λΠϚʔͰ࣌ؒΛܭͬͯ෼ຖʹมΘΔ
 ͳͲΛ΍ΒΕ͍ͯΔํ΋͍ΔΑ͏Ͱ͢ɻ

Slide 52

Slide 52 text

!5",",*/( εΩϧʹ͹Β͖͕ͭ͋Δ৔߹͸ʁ ʮࠓͷΘ͔Βͳ͔ͬͨʯ΋ॏཁͳ৘ใͰ͢ɻ ͨͩɺ͔ͳΓ͍͍νʔϜͰͳ͍ͱݴ͍ग़͠
 ʹ͍͘͜ͱ΋͋ΔͷͰɺ׶͑ͯෆ׳Εͳਓʹ
 υϥΠόʔΛ୲౰ͯ͠΋Βͬͯ
 ʮϒϨʔΩΛ౿ΉݖརʯΛ্खʹ׆༻͢
 Δ͜ͱΛ͓͢͢Ί͠·͢ɻ

Slide 53

Slide 53 text

!5",",*/( ·ͱΊ

Slide 54

Slide 54 text

!5",",*/( ✓ ͳͥ࢓ࣄΛ෼୲͢Δඞཁ͕͋ΔͷͩΖ͏͔ ✓ ࢓ࣄΛ෼୲͢Δํ͕ޮ཰తͳͷͩΖ͏͔ ✓ ͳͥಉظ͢Δඞཁ͕͋ΔͷͩΖ͏͔ ✓ ͳͥϒϥϯνΛ࢖͏ඞཁ͕͋ΔͷͩΖ͏͔ ઌೖ؍ʹ͍࣋ͬͯͳ͍ͩΖ͏͔ʁ

Slide 55

Slide 55 text

!5",",*/( IUUQTTQFBLFSEFDLDPNUBLBLJOH IUUQTXXXTMJEFTIBSFOFU5BLBP0ZPCFQSFTFOUBUJPOT ࠷ऴతʹʮ΋ͬͱҰॹʹಇ͚͹͍͍ʯ ͱ͍͏݁࿦ʹͳΔ͜ͱ͕ଟ͍

Slide 56

Slide 56 text

!5",",*/( ιϑτ΢ΣΞ։ൃ্ͷ໰୊ͷଟ͘͸ɺ ٕज़తͱ͍͏ΑΓࣾձֶతͳ΋ͷͰ͋Δ τϜɾσϚϧίςΟϞγʔɾϦελʔʢϐʔϓϧ΢ΣΞʣ

Slide 57

Slide 57 text

!5",",*/( ෼୲͢Δ͜ͱΛલఏʹɺ ͦͷͨΊͷίϛϡχέʔγϣϯΛ ͏·͘΍Ζ͏ͱ͍͗ͯ͢͠ͳ͔ͬͨͩΖ͏͔

Slide 58

Slide 58 text

!5",",*/( ϓϩμΫτ͕ಈ͍ͨ࣌ɺ ϓϩμΫτΛ࢖͓ͬͨ٬͞Μ͕تΜͰ͘Εͨ࣌ɺ ஥ؒͱҰॹʹʮ΍ͬͨʔʂʂʯͱݴ͍ͬͯ·͔͢ʁ

Slide 59

Slide 59 text

!5",",*/( ࢥ͍ग़ͤͯ͘͞Εͨͷ͕Ϟϒϓϩάϥϛϯάͩͬͨ

Slide 60

Slide 60 text

!5",",*/( ୭΋͕͜ͷಇ͖ํΛؾʹೖΔΘ͚Ͱ͸ͳ͍ ஫ҙ

Slide 61

Slide 61 text

!5",",*/( ϞϒϓϩάϥϛϯάΛɺ ΍ͬͯΈͯ΋ ΍ͬͯΈͳͯ͘΋ ΍ͬͯΈͯ͏·͍͔͘ͳͯ͘΋ ͳΜ͍͍ͩͬͯ

Slide 62

Slide 62 text

!5",",*/( ूஂ ✓ ूஂʹਓͷू߹ ✓ ΞαΠϯ͞Εͯ͜ͳ͢ ✓ ड͚਎ͳ࢟੎ νʔϜ ৔ ✓ νʔϜʹ৔ ✓ νʔϜʹߩݙ͢Δ ✓ ೳಈతͳ࢟੎ lू·ͬͯ͘Δz lूΊΒΕΔz

Slide 63

Slide 63 text

!5",",*/( ৔ νʔϜͱ৺ཧత҆શੑͷؔ܎ ৺ཧతʹ҆શ͔ͩΒ ਓ͕ू·ͬͯ͘Δ

Slide 64

Slide 64 text

!5",",*/( ৔ Ϟϒϓϩάϥϛϯά͸·͞ʹ͜ͷߏਤ Ϟϒ

Slide 65

Slide 65 text

!5",",*/( ࣗ෼ͷνʔϜʹ͍ͭͯɺ ໨ࢦ͢νʔϜʹ͍ͭͯߟ͑Δ͖͔͚ͬ ʹͳΔ͔΋͠Εͳ͍

Slide 66

Slide 66 text

!5",",*/( -FUT.PC !5",",*/(