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DESIGN For those who may be lacking in aesthetic talent. Or just don’t design good (but want to).

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TYPOGRAPHY COLOR THEORY IMAGERY LAYOUT

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TYPOGRAPHY

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TYPOGRAPHY FIRST RULE OF TYPOGRAPHY: Readability

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MARGIN

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Episode IV, A NEW HOPE It is a period of civil war. Rebel spaceships, striking from a hidden base, have won their fi rst victory against the evil Galactic Empire. During the battle, Rebel spies managed to steal secret plans to the Empire’s ultimate weapon, the DEATH STAR, an armored space station with enough power to destroy an entire planet. Pursued by the Empire’s sinister agents, Princess Leia races home aboard her starship, custodian of the stolen plans that can save her people and restore freedom to the galaxy…. Episode IV, A NEW HOPE It is a period of civil war. Rebel spaceships, striking from a hidden base, have won their fi rst victory against the evil Galactic Empire. During the battle, Rebel spies managed to steal secret plans to the Empire’s ultimate weapon, the DEATH STAR, an armored space station with enough power to destroy an entire planet. Pursued by the Empire’s sinister agents, Princess Leia races home aboard her starship, custodian of the stolen plans that can save her people and restore freedom to the galaxy…. Episode IV, A NEW HOPE It is a period of civil war. Rebel spaceships, striking from a hidden base, have won their fi rst victory against the evil Galactic Empire. During the battle, Rebel spies managed to steal secret plans to the Empire’s ultimate weapon, the DEATH STAR, an armored space station with enough power to destroy an entire planet. Pursued by the Empire’s sinister agents, Princess Leia races home aboard her starship, custodian of the stolen plans that can save her people and restore freedom to the galaxy….

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Episode IV, A NEW HOPE It is a period of civil war. Rebel spaceships, striking from a hidden base, have won their fi rst victory against the evil Galactic Empire. During the battle, Rebel spies managed to steal secret plans to the Empire’s ultimate weapon, the DEATH STAR, an armored space station with enough power to destroy

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Episode IV, A NEW HOPE It is a period of civil war. Rebel spaceships, striking from a hidden base, have won their fi rst victory against the evil Galactic Empire. During the battle, Rebel spies managed to steal secret plans to the Empire’s ultimate weapon, the DEATH STAR, an armored space station with enough power to destroy an entire planet. Pursued by the Empire’s sinister agents, Princess Leia races home aboard her starship, custodian of the stolen plans that can save her people and restore freedom to the galaxy….

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FONT

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SERIF

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SANS-SERIF

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D is play Face

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TYPOGRAPHY Make your text READABLE

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COLOR THEORY

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SPLIT COMPLIMENTARY

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MONOCHROMATIC

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ANALOGOUS

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COMPLIMENTARY

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SPLIT COMPLIMENTARY

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WHOLE LOT OF GRAY

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GRAY PLUS ACCENT

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coolors.co

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COLOR THEORY Limit yourself to 3-5 colors, including black, white, and gray.

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VISUAL HIERARCHY

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IMAGERY

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HEADROOM

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BALANCE

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RULE OF THIRDS (COMPOSITION)

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PLACEHOLDER IMAGES

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http://www. fi llmurray.com/400/400

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http://placecorgi.com/500/400

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http://placehold.it/800x400

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IMAGERY Poor image choices will make your site look bad.

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LAYOUT?

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KISS Keep it simple (stupid).

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➤ http://eightface.com/

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TRUST YOUR GUT

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DO NOT TRUST YOUR GUT

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TYPOGRAPHY COLOR THEORY IMAGERY LAYOUT

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JUST DO WHAT LOOKS GOOD.