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Lessons learned from running a Design System … or how to escape a filter bubble @pistenprinz
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Where it all began
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Welcome to trivago
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“It will be fun” - they said
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-rw-r--r-- 2487 Nov 20 13:17 main.inc -rw-r--r-- 311 Nov 20 13:17 styles.inc -rw-r--r-- 713 Nov 20 13:17 seo.inc -rw-r--r-- 3814 Nov 20 13:17 dealform.inc A first directory listing…
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-rw-r--r-- 2487 Nov 20 13:17 main.inc -rw-r--r-- 311 Nov 20 13:17 styles.inc -rw-r--r-- 713 Nov 20 13:17 seo.inc -rw-r--r-- 3814 Nov 20 13:17 dealform.inc .inc files
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.inc files Specificity graph 2012
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View source …
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Getting inspired
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The first conference
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Anticipating interest
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In the meantime…
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colours? trivago!
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Can you add a new icon?
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Can you change that CSS file?
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Why is this build with Bootstrap?
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Proof of concept
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The master file…
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It’s 500 megabyte
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A minimum viable Design System in code…
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Form Elements Buttons Navigation Teaser Header Footer Typography Icons Tabs Grid
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Form Elements Buttons Navigation Teaser Header Footer Typographie Icons Tabs Grid
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A minimum viable Design System in code…
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Scope creep
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How difficult can it be? Let’s go all in…
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Scaling and roll-out
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We promised…
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We delivered…
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We qualified…
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12 months later…
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Complexity • Documentation
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Complexity • Documentation • Release process
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Complexity • Documentation • Release process • Linting and quality
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Complexity • Documentation • Release process • Linting and quality • Maintenance
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Complexity • Documentation • Release process • Linting and quality • Maintenance • Delivery & Integration
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Complexity • Documentation • Release process • Linting and quality • Maintenance • Delivery & Integration • Stakeholders
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Complexity • Documentation • Release process • Linting and quality • Maintenance • Delivery & Integration • Stakeholders • Developer Experience
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Complexity • Documentation • Release process • Linting and quality • Maintenance • Delivery & Integration • Stakeholders • Developer Experience • Designer Experience
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15 consumers
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Teams and people
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The centralised team
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What’s really needed…
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The reality and the value chain…
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Global functions Hotelsearch Marketing Advertiser
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Global functions Hotelsearch Marketing Advertiser you are here
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Acceptance rate and demand…
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Global functions Hotelsearch Marketing Advertiser
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Global functions Hotelsearch Marketing Advertiser you are here
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Learning
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Aim high Start small
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Overconfidence effect
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Filter Bubble
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Followership vs. Leadership
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Decision making and thinking errors
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Availability bias
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Confirmation Bias
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Sunk cost fallacy
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What’s left
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Success or failure?
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Consistency
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Mindset
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Raise the bar
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Christoph Reinartz @pistenprinz