Leaders as Builders of Culture

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Culture

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What is the culture Culture (/ˈkʌltʃər/) is an umbrella term which encompasses the social behavior and norms found in human societies

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Why culture is importance

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How can you finish the marathon

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How can you finish the marathon - Finishing the marathon needs the right practice and behavior - Finishing 10km at fastest pace is different from finishing 42.195km - Different goal, different actions

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Engineering Mission and Goal Our mission is to use our skills and technologies to help LINE users to have a better life and opportunity through our products and services

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Tip #1 Understand your company goal first

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How to build the culture

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Trail Run - Know the route is importance - The route helps you to create the running plan - Finishing trail run needs the plan - Know the plan helps you to know what you need to prepare

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Key Strategies to Achieve Our Goal - Having secure and safe working environment - Continuous improvement through the constructive feedback - Build teams to be agile and excellence

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Tip #2 Understand steps to achieve the goal

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Define core values

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Define core values for your organization - Integrity - Boldness - Honesty - Trust - Accountability - Commitment to Customers - Passion - Fun - Humility - Continuous Learning - Ownership - Constant Improvement - Leadership - Diversity - Innovation - Quality - Teamwork - Simplicity

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Define core values for your organization - Repeat core values by yourself again, again, and again - Don’t evaluate those core values at the leader position, but be at the member of the organization position

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Tip #3-1 Think about core values at the working level, not leader

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Tip #3-2 Two words is better than single word

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What, Why, and How The core values of Engineering Team at LINE Thailand

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#1 – Accept Failures

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#1 – Accept Failures - Secure and safe environment that the failure is acceptable will increase the level of creativity - We want to safe environment that allows our engineers can try new things

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#1 – Accept Failures - As a leader, don’t let them blame themselves for the mistake by helping them to fix the mistake together with them - Don’t blame and punish your people when they made a mistake on their work

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#2 – Open and Respect

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#2 – Open and Respect - Our engineer has one common mindset, it is ownership in the product - There are chances that some feedback could lead to the bad atmosphere and moral

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#2 – Open and Respect - When people respect each other, feedback will be the constructive feedback that is acceptable for the people - This value will increase the level of sharing ideas and creativity that can improve the product and service

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#2 – Open and Respect - To build this core value, we need more leaders and facilitators to observe and support - As a leader, coach other leaders and TPM (at LINE) to understand this value is essential

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#3 – Foster Trust

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#3 – Foster Trust - Excellent in our skills is essential in our job - If you are excellent in your job, people will trust in you - Get trust from people around with your contribution and your work

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#3 – Foster Trust - When you can trust each other, the level of agility in the organization will be increased and the working process can be reduced - Your team can go faster and farther

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#3 – Foster Trust - As a leader (in tech company), don’t stop learn coding - Show them you can read their code, you can help to investigate the production issue by reading the application log

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#4 – Show Me Your Code

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#4 – Show Me Your Code - People can accept your comment if you come with the solution to improve it - It increases the level of collaboration across teams, contribution, and critical thinking that drive the success of the product development

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#4 – Show Me Your Code - It also helps to reduce the moral, increase trust, create learning environment, and collaboration across teams

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#4 – Show Me Your Code - It also helps to reduce the moral, increase trust, create learning environment, and collaboration across teams - As a leader, always prove your feedback and comment with concrete suggestion and solution

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Tip #4-1 Communicate core values continuously

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Tip #4-2 You cannot do it alone, You need more leaders

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All Tips - Understand your company goal first - Understand steps to achieve the goal - Think about core values at the working level, not leader level - Two words is better than single word - Communicate core values continuously - You cannot do it alone, you need more leaders

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Thank you