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Introduction to Design

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See

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See Observe?

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Affordance

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Case Study

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Case study from Jared Spool

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One small change

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45% More purchases 15 Million More revenue in the first month 300 Million More revenue in first year

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The 300 million dollar button

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What is Design?

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Art v/s Design

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A way of thinking living working

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Design is a process many processes

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Problem finding Problem solving

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Observing

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Generative

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Digital Products

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Interface Visual Multi-Device Online-Offline Human Ecosystems Services Experience

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Why Design?

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dmi.org

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Design Maturity

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How?

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DESIGN BUSINESS TECH BALANCED PRODUCT

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Prototype

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You User ≠

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Empathy

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Customer Centricity

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Better Products

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When to Design?

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