Tweet
Tweet

Slide 1

Slide 1 text

WECHAT MARKETING WORKSHOP (SAMPLE) MATTHEW BRENNAN CHINACHANNEL.CO

Slide 2

Slide 2 text

MATTHEW BRENNAN CO-FOUNDER OF CHINA CHANNEL MATTHEW IS A WELL-KNOWN SPEAKER AND WRITER ABOUT WECHAT AND TENCENT (CHINA'S LARGEST INTERNET COMPANY). HIS OPINIONS ARE REGULARLY FEATURED IN GLOBAL MEDIA: THE ECONOMIST, BBC, THE FINANCIAL TIMES, FORBES, QUARTZ, TECHCRUNCH, TECHINASIA, CAMPAIGN ASIA, EMARKETER, ADAGE. MATTHEW'S COMPANY CHINA CHANNEL ORGANIZES CHINA’S LARGEST WECHAT MARKETING CONFERENCE SERIES FOR INTERNATIONAL COMPANIES. HE WORKS PRIMARILY WITH INTERNATIONAL BUSINESSES TO HELP FORM AND IMPLEMENT THEIR WECHAT PLATFORM STRATEGY. CO-HOST OF THE CHINA TECH TALK PODCAST PRODUCED TOGETHER WITH CHINA'S LARGEST ENGLISH LANGUAGE TECH MEDIA, MATTHEW HAS BEEN BASED IN CHINA NOW FOR OVER 13+ YEARS. THIS IS A SAMPLE SELECTION OF SLIDES FROM A WECHAT MARKETING WORKSHOP THAT WAS DELIVERED IN BANGKOK, MARCH 2018 BY MATTHEW BRENNAN FOR SPEAKING AVAILABILITY: [email protected] FOR MEDIA INQUIRIES: [email protected] LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN TWITTER: @MBRENNANCHINA

Slide 3

Slide 3 text

Chat Payments / QR codes Moments Offline World Bank Accounts Official Accounts Platform WeChat APIs Your Servers

Slide 4

Slide 4 text

3 KINDS OF ACCOUNT

Slide 5

Slide 5 text

SUBSCRIPTION • FOR MEDIA / BLOGGERS • POST ONCE PER DAY • HIDDEN IN THE FOLDER • GREAT IF YOU HAVE LOTS OF CONTENT • NOT GREAT FOR ANYTHING ELSE • LIMITED APIS & FEATURES

Slide 6

Slide 6 text

SERVICE • FOR PROVIDING SERVICE • ADVANCED APIS / CRM POSSIBLE • IN THE TIMELINE LIKE A FRIEND • POST ONCE PER WEEK • GOOD FOR MOST BUSINESS TYPES • EASY TO BE UNFOLLOWED

Slide 7

Slide 7 text

MINI PROGRAMs • LIGHT APPS THAT LIVE WITHIN WECHAT • GREAT FOR CONVERSION • MANY ENTRY POINTS FOR TRAFFIC • NEW FORMAT, CHANGING FAST • 80% OF WHAT AN APP CAN DO FOR 20% OF THE COST

Slide 8

Slide 8 text

WECHAT OFFICIAL ACCOUNTS USAGE BREAKDOWN Data Source: iiMedia Research 2016 APP & WeChat Public Number Market Research Report OTHER 5% CONVENIENCE FOR LIFE 16% LEARN KNOWLEDGE 27% GAIN INFORMATION 52%

Slide 9

Slide 9 text

Data Source: Network Public Opinion Report, Tencent Index & CSSN WECHAT OFFICIAL ACCOUNTS POSTING TIMES: 9AM & 5PM PEAKS START WORK 9AM OFF WORK 5PM

Slide 10

Slide 10 text

WECHAT MOST ACTIVE TIMES FOR FORWARDING & SHARING Data Source: Network Public Opinion Report, Tencent Index & CSSN 8AM - MIDDAY 8 – 10 PM

Slide 11

Slide 11 text

VISIBLE STATISTICS

Slide 12

Slide 12 text

FOLLOWER INFORMATION

Slide 13

Slide 13 text

MATTHEW BRENNAN CO-FOUNDER OF CHINA CHANNEL MATTHEW IS A WELL-KNOWN SPEAKER AND WRITER ABOUT WECHAT AND TENCENT (CHINA'S LARGEST INTERNET COMPANY). HIS OPINIONS ARE REGULARLY FEATURED IN GLOBAL MEDIA: THE ECONOMIST, BBC, THE FINANCIAL TIMES, FORBES, QUARTZ, TECHCRUNCH, TECHINASIA, CAMPAIGN ASIA, EMARKETER, ADAGE. MATTHEW'S COMPANY CHINA CHANNEL ORGANIZES CHINA’S LARGEST WECHAT MARKETING CONFERENCE SERIES FOR INTERNATIONAL COMPANIES. HE WORKS PRIMARILY WITH INTERNATIONAL BUSINESSES TO HELP FORM AND IMPLEMENT THEIR WECHAT PLATFORM STRATEGY. CO-HOST OF THE CHINA TECH TALK PODCAST PRODUCED TOGETHER WITH CHINA'S LARGEST ENGLISH LANGUAGE TECH MEDIA, MATTHEW HAS BEEN BASED IN CHINA NOW FOR OVER 13+ YEARS. THIS IS A SAMPLE SELECTION OF SLIDES FROM A WECHAT MARKETING WORKSHOP THAT WAS DELIVERED IN BANGKOK, MARCH 2018 BY MATTHEW BRENNAN FOR SPEAKING AVAILABILITY: [email protected] FOR MEDIA INQUIRIES: [email protected] LINKEDIN: HTTPS://CN.LINKEDIN.COM/IN/MATTHEW-BRENNAN TWITTER: @MBRENNANCHINA

Slide 14

Slide 14 text

FIND ME AT: WEB: CHINACHANNEL.CO TWITTER: @MBRENNANCHINA ITUNES: CHINA TECH TALK PODCAST LINKEDIN: LINKEDIN.COM/IN/MATTHEW-BRENNAN/ WECHAT:

Slide 15

Slide 15 text

WECHAT MARKETING WORKSHOP (SAMPLE) MATTHEW BRENNAN CHINACHANNEL.CO