eCommerce
GOING INTO 2017
@kennkelly @kenn_kelly neversettle.it
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WHY THIS MATTERS
ALEXA RANK % of Total eCommerce Market % of Total Revenue
TOP 1-10K 1% 34%
MID 10K-500K 51% 63%
BOTTOM 500K-1M 48% 3%
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There are 12m+ eCommerce
stores selling products around
the world today. Yet, ONLY
650,000 stores, are selling more
than $1,000 US annually.
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UNDERSTAND
THE FULL SCOPE
Our journey of a site’s unknown
expectations
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● Digital or physical
● Memberships & subscriptions
● Simple vs variable
● Custom checkout
● Backend processing experience
● Fulfilment & shipping
● Discounts & giveaways
● Reporting & analytics
● Return process
*
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TIME
RESULTS
Point of Action
ASSUMPTION
REALITY
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TIME
RESULTS
Point of Action
ASSUMPTION
REALITY
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TEST
NO FRAMEWORK ISN’T AN OPTION
DOESN’T HAVE TO BE PERFECT
DOES NEED TO BE STANDARDIZED & CONSISTENT
BOTH FUNCTIONAL TESTING & ROI TESTING
FRAMEWORK
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June
Customers
July
Customers
August
Customers
Google 50 30 70
Facebook 10 60 30
Magazine 5 0 2
Radio 3 0 8
Referral 12 5 10
Other 20 5 20
TOTAL 100 100 140
OTHER METRICS
Gross Profit
Sales by Product
Sales by Day
Sales by Rep
Margin
Average Sale
Profit/Customer
Total Sales $250K $300K $325K
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STRATEGIES TO
KEEP 2017 IN
FRONT OF YOU
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WEB DESIGN
IS MOBILE
DESIGN
N
o
longer
an
option
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PAYMENT
GATEWAYS
& MOBILE
WALLETS
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SHIPPING &
FULFILLMENT
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AUTOMATING
RETURNS
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CUSTOMER
ENGAGEMENT
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● Loyalty Programs
● Engaging on social
● Making it right
● Real time customer service
● Removing the hoops
*
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MARKETING &
SALES
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MARKETING
UNIQUE EXPERIENCE FOR YOUR CUSTOMER
MOST POWERFUL THING YOU CAN DO
DON'T OVER MARKET
AUTOMATION
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EXPERIMENT
TEST & OPTIMIZE
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FREE RESOURCES
WWW.NEVERSETTLE.IT/RESOURCES
Mention @neversettleit on Facebook or Twitter and
we’ll send you the eBook Free
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QUESTIONS?
?
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THANKS!
Questions - connect with me below
@kennkelly @kenn_kelly neversettle.it
www.soapthatsaves.org