Slide 23
Slide 23 text
CONFIDENTIAL
23
This Past Year We Have Been Building..
■ Built a tool called Npath, that turns GA4
sequence data into user cohorts, ideals paths,
and insights.
■ Built a tool that takes a company’s ICP
information and turns it into tens of thousands
of categorized keywords with competitive
metrics.
■ Formalized all competitive gaps to aggregate
data based on subjects rather than keywords.
■ Finalizing a tool to detect anomalies buried in
thousands of URLs and segments of URLs.