Building Your Customer Data Platform with LEO CDP - Spa and Hotel Business

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Building Your Customer Data Platform with LEO CDP By Chief Platform Engineer: Nguyễn Tấn Triều (Thomas) My Email: [email protected] My Phone: +84-903122290 https://leocdp.com

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About myself ● Working as software engineer since 2008 ● Started and coded LEO CDP since 2019 ● Founded BigDataVietnam.org since 2014 ● Former Head of Platform at Blueseed Digital ● Former Lead Software Engineer at FPT Telecom My profile details at https://www.linkedin.com/in/tantrieuf31 2

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Our roadmap 1. Five challenges we are tackling today 2. How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 3

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Our roadmap 1. Five challenges we are tackling today 2. How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 4

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First challenge: How to create proﬁtable customers and grow substantially 5

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Second challenge: How to monitor and optimize Customer Journey Map 6

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Third challenge: A.I System is really stupid if you do not have 360-degree view Actually, I am a dog ! 7

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To build a Single View Customer Strategy, you need a true CDP 8

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Fourth challenge: How to optimize advertising cost and CAC 9

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Fifth challenge: How to create happiness for your customers Chemistry of happiness 10

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Complex problems need a new thinking mindset. The U.S.P.A framework could help you 11

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Our roadmap 1. Five challenges we are tackling today 2. How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 12

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LEO CDP is the product from Analytics mindset and it’s free 50,000 profiles 13

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LEO CDP could help you build your own CDP in 8 steps 14

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CDP Use Cases and Outcomes Advanced case Customer Churn Scoring Prediction and Prevention 720-degree View Credit Scoring CLV forecasting Predictive Analytics Next Best Action Intermediate case Cross-sell/ Up-sell Customer Personalization Real-time report Ad Retargeting Lead nurturing RFM Segmentation Proactive Customer Care Foundational case Unified Customer Profile with Identity Resolution 360-degree View Lead Scoring CAC analytics Customer Segmentation 15 Notes CAC or Customer Acquisition Cost is the cost of winning a customer to purchase a product or service. CLV or Customer Lifetime Value, a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but across the whole relationship.

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Our roadmap 1. Five challenges we are tackling today 2. How to build your solutions with LEO CDP 3. Case study in Spa and Hotel Business 16

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Define your Customer Journey Map Case study in Spa/Service Industry 17

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PROSPECTIVE USER - LEAD NURTURE A web visitor goes to the website, and he shows interest in the service but doesn’t fill the book form. In this case, the user can be shown a personalized web push notification with an exciting offer which encourages him to book service. Website / Landing Page 18

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CUSTOMER PERSONALIZATION AT SCALE ● Track customer service requests across properties ● Tailor promotions based on booking history ● Offer a loyalty program across your hotel portfolio ● Send a personalized information via email Website / Landing Page 19

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CUSTOMER - BIRTHDAY OFFER A customer visits the website of SenSpa, 7 days before his birthday. He receives a birthday special offer personalized for him via an email or a notification bot or a homepage banner. 20

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LEO CDP could help you manage marketing channels and get report insights quickly 21

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LEO CDP has event statistics in real-time, so you have data insights faster 22

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One of LEO CDP’s clients, Trung Thuy Group, could unify customer data from all business units and sale channels 23

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A good CDP could merge duplicate data for you 24

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Customer 360 Report in LEO CDP 25

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A segment with report and profiles 26

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You could do data segmentation to run email marketing with personalized content 27

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Customer personalization for every profile 28

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You could build your own data connector for synchronization and data enrichment 29

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To setup LEO CDP, please visit: https://build.leocdp.com 30

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For more information, just Google “LEO CDP” or visit our FB page to give us a “Like” 😀 https://facebook.com/leocdp.net Or subscribe my channel https://www.youtube.com/@trieu.leocdp 31