Slide 1

Slide 1 text

No content

Slide 2

Slide 2 text

Writing the context story Tommy Thomason

Slide 3

Slide 3 text

It’s not newspapers that have changed. It’s readers.

Slide 4

Slide 4 text

More competition for attention

Slide 5

Slide 5 text

More competition for attention Skimmers and scanners

Slide 6

Slide 6 text

More competition for attention Skimmers and scanners More sources of news

Slide 7

Slide 7 text

More competition for attention Skimmers and scanners More sources of news Less sense of obligation to consume certain types of stories

Slide 8

Slide 8 text

More competition for attention Skimmers and scanners More sources of news Less sense of obligation to consume certain types of stories More likely to look for personal connection to news or at least something that sparks their interest or answers a question they have always had

Slide 9

Slide 9 text

A brief history of journalism

Slide 10

Slide 10 text

A brief history of journalism News in colonial America News in the Penny Press Era News in the late 1800s News with competitors News now

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

The 5 w’s have been replaced by…

Slide 13

Slide 13 text

Why? The 5 w’s have been replaced by…

Slide 14

Slide 14 text

Why? How? The 5 w’s have been replaced by…

Slide 15

Slide 15 text

Why? How? So what? The 5 w’s have been replaced by…

Slide 16

Slide 16 text

Finding and writing context stories

Slide 17

Slide 17 text

Finding and writing context stories Begin with the event, but look for implications – the so what?

Slide 18

Slide 18 text

Finding and writing context stories And remember that the event may not be an event at all, but a trend

Slide 19

Slide 19 text

Rob Albericci saw the curve coming. He saw his son Austin’s Little League baseball team struggle to recruit enough kids to fill a roster. He saw the rising demands of Austin’s football team, the growing pressure for kids to focus on a single sport, to specialize even before they hit puberty. And he saw a sharp swerve in his son’s passion. The father tried to steer his son toward sticking with baseball — because the injury risk is lower than in football, because baseball is “a thinking man’s game,” and because baseball is how father and son first bonded over sports. “I threw with him,” the father says, and he looks at his muscular son with a softness reserved for the littlest of boys. “I’d take him to cages and throw and hit. He always wanted to bunt.” Baseball is struggling to hook kids – and risks losing fans to other sports

Slide 20

Slide 20 text

Finding and writing context stories Begin with the event, but look for implications – the so what? Look for historical context or background

Slide 21

Slide 21 text

Finding and writing context stories Begin with the event, but look for implications – the so what? Look for historical context or background Look for trends behind events

Slide 22

Slide 22 text

Finding and writing context stories Begin with the event, but look for implications – the so what? Look for historical context or background Look for trends behind events Reporting Step 1: Talk to people and get different perspectives

Slide 23

Slide 23 text

Finding and writing context stories Begin with the event, but look for implications – the so what? Look for historical context or background Look for trends behind events Reporting Step 1: Talk to people and get different perspectives Identify the issue behind the event

Slide 24

Slide 24 text

Finding and writing context stories Begin with the event, but look for implications – the so what? Look for historical context or background Look for trends behind events Reporting Step 1: Talk to people and get different perspectives Identify the issue behind the event Reporting Step 2: Look for stories – find the story in the issue

Slide 25

Slide 25 text

Finding and writing context stories Begin with the event, but look for implications – the so what? Look for historical context or background Look for trends behind events Reporting Step 1: Talk to people and get different perspectives Identify the issue behind the event Reporting Step 2: Look for stories – find the story in the issue Do focused reporting

Slide 26

Slide 26 text

Finding and writing context stories Begin with the event, but look for implications – the so what? Look for historical context or background Look for trends behind events Reporting Step 1: Talk to people and get different perspectives Identify the issue behind the event Reporting Step 2: Look for stories – find the story in the issue Do focused reporting Think multi-platform

Slide 27

Slide 27 text

Finding and writing context stories And remember, there are levels of context stories: A few sentences of historical context Brief explanations A whole story devoted to context Context features, where you introduce readers to people who are affected by events

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

No content