データドリブンな意思決定〜鳥の目と虫の目でグロースさせるディレクターのデータ活用事例〜 / Data-driven decision making with bird's-eye view

by Daisuke Saito

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$POOFIJUP*OD ϚϚͷҰาΛࢧ͑Δ σʔλυϦϒϯͳҙࢥܾఆ ʙௗͷ໨ͱ஬ͷ໨Ͱάϩʔεͤ͞Δσ ΟϨΫλʔͷσʔλ׆༻ࣄྫʙ ϚϚͷҰาΛࢧ͑Δ $POOFIJUP*ODᜊ౻େี

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E@TBJUP TBJUPEBJTVLF ᜊ౻େี ϚϚϦͷΞϓϦશൠͷҙࢥܾఆΛ͢Δਓɻ /JLFͱϚςΟʔχͱਇجത͕޷͖ɻ

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σΟϨΫλʔͬͯԿ͢Δਓʁ

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αʔϏεͷະདྷΛߟ͑Δਓ

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ະདྷ࣋ଓՄೳͳ੒௕ ࢢ৔ͷதͰνϟϯεΛΈ͚ͭͳ͕ΒɺϢʔβʔ՝୊Λղܾ͢Δ

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͜Μͳ͜ͱ͸͋Γ·ͤΜ͔ʁ

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σʔλΛग़ͯͨ͠Β೔͕฻Εͨ

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࣮͸ࢲ΋݁ߏ͜͏ͳͬͯ·͢ɻ ࠓ೔͸ͦΜͳࢲͷࣗռΛࠐΊ͓ͨ࿩ɻ

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ίωώτʹ͓͚Δσʔλ׆༻

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೥ؒͰ ͷΫΤϦ͕࡞ΒΕͨ EBZ ৽͍͠ΫΤϦ͕࡞ΒΕ͍ͯΔ ྫ͑͹3FEBTI

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໿ ͬ͘͟Γ೔ΫΤϦॻ͍ͯΔ ࢲ͕࡞ͬͨΫΤϦ͸

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໿ ͬ͘͟Γ೔ΫΤϦॻ͍ͯΔ ࢲ͕࡞ͬͨΫΤϦ͸ ଟ͍ʜ

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σʔλʹ࣌ؒΛ͔͚͗͢ͳ͍ͨΊʹ

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΍ͬͨ͜ͱ

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૿΍ͯ͠ɺݮΒ͢ɻ

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૿΍ͯ͠ɺ

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σʔλͱͷ઀఺Λ૿΍ͨ͠ ૿΍ͨ͜͠ͱ

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ຖ೔ճɺͲ͜ʹ͍ͯ΋σʔλͱ઀఺Λ࣋ͭ w ࡞੒ͨ͠ΫΤϦΛຖ೔εέδϡʔϧ࣮ߦ w ༧ΊϏδϡΞϥΠζ͓ͯ͘͠ͱΑΓศར w 4MBDL#PUͰຖ೔࣌ʹSFNJOE w ҠಈதͰ΋νΣοΫՄೳ w ໰୊͕͋ͬͨͱ͖ͷΈਂ۷Γ

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ݮΒ͢ɻ

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௥͏σʔλΛݮΒͨ͠ ݮΒͨ͜͠ͱ

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ϑΝωϧΛ྆໘͔ΒݟΔ -BVODI ddd ddd 1BJE ࢪࡦB ࢪࡦC ࢪࡦD ࢪࡦB ࢪࡦC ࢪࡦD ࢪࡦB ࢪࡦC ࢪࡦD

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-BVODI ddd ddd 1BJE ࢪࡦB ࢪࡦC ࢪࡦD ࢪࡦB ࢪࡦC ࢪࡦD ࢪࡦB ࢪࡦC ࢪࡦD ௗͷ໨ ʢະདྷʣ ஬ͷ໨ ʢݱࡏʣ ௗͷ໨ͱ஬ͷ໨Ͱ

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஬ͷ໨ͰݟΔ ஬ͷ໨ ʢʣ վળ͕ඞཁͳϑΝωϧͷSBUFΛݟΔ

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ࢪࡦB ࢪࡦC ࢪࡦD ஬ͷ໨ ʢʣ ʮո͍͠ʯͱײͨ͡ΒɺඞཁʹԠͯ͡ਂ۷Γ ஬ͷ໨ͰݟΔ

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ࢪࡦB ࢪࡦC ࢪࡦD ஬ͷ໨ ʢʣ ʮո͍͠ʯͱײͨ͡ΒɺඞཁʹԠͯ͡ਂ۷Γ ஬ͷ໨ͰݟΔ ʮո͍͠ʯʹؾͮͨ͘Ίʹɺ ຖ೔ݟΔ͜ͱ͕େࣄ

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ௗͷ໨ͰݟΔ ௗͷ໨ ʢʣ ֤ϑΝωϧͷTJ[FΛ௥͏ɻϔϧενΣοΫͷ໾ׂ

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ௗͷ໨ͰݟΔ ௗͷ໨ ʢʣ ֤ϑΝωϧͷTJ[FΛ௥͏ɻϔϧενΣοΫͷ໾ׂ ͚ͩͰ͸଍ݩΛ͘͢ΘΕΔ͜ͱ΋ɻ

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ࣄྫΛ͝঺հ

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ࣄྫΛ͝঺հ ͱ͋ΔϑΝωϧͷSBUFͰ͢ɻ

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ࣄྫΛ͝঺հ ͱ͋ΔϑΝωϧͷSBUFͰ͢ɻ ͜Ε͚ͩͳΒɺ͜ͷࢪࡦ͸औΓԼ͛

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ࣄྫΛ͝঺հ ͔͠͠ɺண஍ͷTJ[F͸৳ͼ͍ͯͨ

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ࣄྫΛ͝঺հ ࣮͸ɺͻͱͭઌͷ֊૚ʹ΋Өڹ͕ٴΜͰ͍ͨ

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ࣄྫΛ͝঺հ ͜ͷ̎ͭͷϑΝωϧΛҰؾ௨؏ͰݟΕ͹ɺ݁Ռ͸(PPE

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ࣄྫΛ͝঺հ ͜ͷ̎ͭͷϑΝωϧΛҰؾ௨؏ͰݟΕ͹ɺ݁Ռ͸(PPE ௗͷ໨Ͱ൑அͰ͖ͨzྑ͍zࣄྫͰͨ͠ ˞ࣦഊ΋ͨ͘͞Μͯ͠·͢

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·ͱΊ ݮΒ͢ ૿΍͢ w ͱʹ͔͘σʔλͱͷ઀఺Λ૿΍͢ w TJ[F͙Β͍͸֮͑ͪΌ͏ʢ൑அεϐʔυ্͕͕Δʣ w TJ[FΛओʹݟΔʢSBUFʹ࿭Θ͞Εͳ͍ͨΊʹʣ w ৗʹ੒௕ɺ࣋ଓՄೳੑͷࢹ࠲Ͱ਺ࣈʹ޲͖߹͏ w େ͖ͳ਺ࣈ͔ΒखΛ෇͚Δ w ࢪࡦ͕ӨڹΛٴ΅͢ϑΝωϧͷSBUFΛݟΔ

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σʔλʹෛ͚ͣʹɺ ੒௕ͷͨΊͷҙࢥܾఆΛɻ