You Built an App! Now How to Get It Seen and Used

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A DDC T RACY O SBO R N @limedaring You Built an App! Now How to Get It Seen and Used (without selling your soul.)

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A DDC T RACY O SBO R N @limedaring Hi, I’m Tracy! @limedaring me! not me! >:E

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A DDC T RACY O SBO R N @limedaring ✋

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A DDC T RACY O SBO R N @limedaring “We estimate that up to two-thirds of the apps in leading consumer app store catalogs receive fewer than 1,000 downloads in their ﬁrst year, and a signiﬁcant proportion of those get none at all.” — https://www.canalys.com/newsroom/top-app-stores-risk-losing-control-app-discovery

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P EER S CO NFER ENCE T RAC Y O S B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy.

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P EER S CO NFER ENCE T RAC Y O S B OR N @limedaring Marketing is hard. Marketing takes a lot of mental energy. Marketing is worth it.

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring What you can do to   ensure your app gets seen:

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A DDC T RACY O SBO R N @limedaring Pre-Launch

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A DDC T RACY O SBO R N @limedaring Marketing is not a substitute for a bad app experience.

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A DDC T RACY O SBO R N @limedaring “90% of users reported they stopped using an app due to poor performance while over 86% deleted or uninstalled at least one mobile app because of its ﬂawed functionality.” — https://www.experiencedynamics.com/blog/2015/03/30-ux-statistics-you-should-not- ignore-infographic

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A DDC T RACY O SBO R N @limedaring Make sure you have a good user experience, are solving a need, and reduce bugs and errors.

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A DDC T RACY O SBO R N @limedaring Do market research.

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A DDC T RACY O SBO R N @limedaring • Who are your competitors?

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A DDC T RACY O SBO R N @limedaring • Who are your competitors? • What are their keywords?

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A DDC T RACY O SBO R N @limedaring • Who are your competitors? • What are their keywords? • What do their reviews say?

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A DDC T RACY O SBO R N @limedaring http://blog.safedk.com/marketing/app-developers-competitive-analysis-right

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A DDC T RACY O SBO R N @limedaring appbot.co

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A DDC T RACY O SBO R N @limedaring Know how to   describe your app.

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A DDC T RACY O SBO R N @limedaring What’s your elevator pitch? You’ll use this in your marketing to come. Figure it out now.

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A DDC T RACY O SBO R N @limedaring ☹

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A DDC T RACY O SBO R N @limedaring ☹

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A DDC T RACY O SBO R N @limedaring Have a landing page and   start building your email list.

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A DDC T RACY O SBO R N @limedaring theweathertron.com

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A DDC T RACY O SBO R N @limedaring getslowly.com

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A DDC T RACY O SBO R N @limedaring unbounce.com

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A DDC T RACY O SBO R N @limedaring leadpages.net

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A DDC T RACY O SBO R N @limedaring drip.co convertkit.com campaignmonitor.com mailchimp.com

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P EER S CO NFER ENCE T RAC Y O S B OR N @limedaring Don’t let your list go stale. Set up mailing list automation.

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P EER S CO NFER ENCE T RAC Y O S B OR N @limedaring mailchimp.com

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P EER S CO NFER ENCE T RAC Y O S B OR N @limedaring convertkit.com

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A DDC T RACY O SBO R N @limedaring Consider a product video. (Can cost $$$)

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A DDC T RACY O SBO R N @limedaring howmuchtomakeavideo.com

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring Research forums and communities. Start interacting now.

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A DDC T RACY O SBO R N @limedaring designernews.co

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A DDC T RACY O SBO R N @limedaring news.ycombinator.com

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A DDC T RACY O SBO R N @limedaring Talk to customers. Go to trade shows, events, meetups. Join forums, Slacks, subreddits. Follow industry leaders on social media. Know your customer. Don’t make assumptions.

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A DDC T RACY O SBO R N @limedaring Build interest early (and keep it) with content marketing.

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring Tell your story

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A DDC T RACY O SBO R N @limedaring stuartkhall.com/posts/an-app-store-experiment

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A DDC T RACY O SBO R N @limedaring appbot.co/books/how_i_got_2_million_downloads

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A DDC T RACY O SBO R N @limedaring appbot.co/books/how_i_got_2_million_downloads

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A DDC T RACY O SBO R N @limedaring “One thing that Chip (the CEO of Wahoo) said to me on the ﬁrst call we had will stick with me for a long time … ‘We probably wouldn’t have considered buying your app if we hadn’t read the story’” — appbot.co/books/how_i_got_2_million_downloads

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A DDC T RACY O SBO R N @limedaring Writing is great for   promotion that doesn’t look like promotion

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A DDC T RACY O SBO R N @limedaring Some common complaints:

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A DDC T RACY O SBO R N @limedaring Some common complaints: • But I’m terrible at writing!

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A DDC T RACY O SBO R N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long!

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A DDC T RACY O SBO R N @limedaring Some common complaints: • But I’m terrible at writing! • Writing takes too long! • But I have nothing original to say!

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P EER S CO NFER ENCE T RAC Y O S B OR N @limedaring Article ideas: • How I did/wrote/coded so-and-so. • Event recaps. • Your personal story and background. • How to use so-and-so. • How do so-and-so with so-and-so. • Something cool you recommend. • Your opinion and your thoughts automatically make it unique.

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A DDC T RACY O SBO R N @limedaring Tie your postings   into your mailing list.

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring Set up social media accounts   to share this content (and start bringing in emails to your mailing list).

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring meetedgar.com

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A DDC T RACY O SBO R N @limedaring Share your content with your communities (that you started interacting with before.)

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A DDC T RACY O SBO R N @limedaring Stick around and answer comments promptly.   More discussion = more interest =   more views.

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A DDC T RACY O SBO R N @limedaring Keep your mailing list active. Share your content and use your readers as beta testers.

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A DDC T RACY O SBO R N @limedaring In essence: Build a community of people interested in your app before launch.

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A DDC T RACY O SBO R N @limedaring kk.org/thetechnium/1000-true-fans

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A DDC T RACY O SBO R N @limedaring (Things to set up just before you) Launch

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A DDC T RACY O SBO R N @limedaring Create a plan. Write out your marketing schedule. What and when.

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A DDC T RACY O SBO R N @limedaring linkedin.com/pulse/creating-your-90-day-online-marketing-plan-maggie-patterson/

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A DDC T RACY O SBO R N @limedaring App Store/Play Store Optimization

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A DDC T RACY O SBO R N @limedaring • Have a good eye-catching icon.

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A DDC T RACY O SBO R N @limedaring smashingmagazine.com/2017/01/designing-better-app-icons/

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A DDC T RACY O SBO R N @limedaring developer.apple.com/app-store/product-page

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A DDC T RACY O SBO R N @limedaring smashingmagazine.com/2017/01/designing-better-app-icons/

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A DDC T RACY O SBO R N @limedaring • Have a good eye-catching icon. • Research keywords.

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A DDC T RACY O SBO R N @limedaring adwords.google.com/home/tools/keyword-planner

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A DDC T RACY O SBO R N @limedaring • (iOS)

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A DDC T RACY O SBO R N @limedaring Track how well your keywords are doing and replace as needed.

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A DDC T RACY O SBO R N @limedaring • Have a good eye-catching icon. • Research keywords. • Optimize your app name.

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring “The title of an app should be unique and creative, but also clear and preferably short and on point. The search ranking algorithm of app stores handles the app title as relevant metadata.” — https://appradar.com/academy/app-store-optimization-guide/app-title/

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A DDC T RACY O SBO R N @limedaring • Have a good eye-catching icon. • Research keywords. • Optimize your app name. • (iOS) Optimize your subtitle.

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring • Have a good eye-catching icon. • Research keywords. • Optimize your app name. • Optimize your subtitle. • Write a good description. Optimize your description with keywords for Android.

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring Create a press kit.   Include an overview, screenshots at various sites, icons at various sizes, etc.

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A DDC T RACY O SBO R N @limedaring apptamin.com/blog/press-kit-for-your-app

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A DDC T RACY O SBO R N @limedaring Post-Launch

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A DDC T RACY O SBO R N @limedaring Keep writing!

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A DDC T RACY O SBO R N @limedaring Submit to review sites.

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A DDC T RACY O SBO R N @limedaring maniacdev.com/ios-app-review-sites

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A DDC T RACY O SBO R N @limedaring producthunt.com

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A DDC T RACY O SBO R N @limedaring news.ycombinator.com/show

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A DDC T RACY O SBO R N @limedaring Pitch to blogs, press, potential users.   Share your press kit. Personalize your emails.

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A DDC T RACY O SBO R N @limedaring Cold emailing #talkpay

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A DDC T RACY O SBO R N @limedaring Some guidelines:

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A DDC T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short.

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A DDC T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human.

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A DDC T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious beneﬁt.

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A DDC T RACY O SBO R N @limedaring Some guidelines: • Keep your messages short. • Make it personal. Sound like a human. • Give someone an obvious beneﬁt. • Better to do it mostly manually rather than automated. • Use something like Boomerang for Gmail so you remember to follow up if they don’t respond.

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A DDC T RACY O SBO R N @limedaring Run giveaways to increase promotion?

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A DDC T RACY O SBO R N @limedaring medium.com/@ypchoudary/can-you-use-giveaways-to-promote-your-mobile-app-7c7fee52522c

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A DDC T RACY O SBO R N @limedaring Use afﬁliate links for   additional revenue and tracking.

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A DDC T RACY O SBO R N @limedaring apple.com/itunes/afﬁliates

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A DDC T RACY O SBO R N @limedaring Collaborate with other businesses

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A DDC T RACY O SBO R N @limedaring Be careful and   do your due diligence.

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A DDC T RACY O SBO R N @limedaring Look into paid app marketing channels   and advertising.   (Be cautious. May cost $$$)

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring reddit.com/advertising

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A DDC T RACY O SBO R N @limedaring Use updates to re-market your app.

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A DDC T RACY O SBO R N @limedaring medium.com/@freddiewrites/writing-great-app-store-release-notes-3f4cf291e9aa

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A DDC T RACY O SBO R N @limedaring medium.com/@freddiewrites/writing-great-app-store-release-notes-3f4cf291e9aa

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A DDC T RACY O SBO R N @limedaring Perhaps: Translate your app for other markets.

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P EER S CO NFER ENCE T RAC Y O S B OR N @limedaring Give conference talks? (Hi.)

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A DDC T RACY O SBO R N @limedaring Watch your stats.

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring

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A DDC T RACY O SBO R N @limedaring Resources for more

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A DDC T RACY O SBO R N @limedaring https://medium.com/apps-top/best-ios-development-podcasts-for-app-developers-348c39ef585

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A DDC T RACY O SBO R N @limedaring https://medium.com/apps-top/best-ios-development-podcasts-for-app-developers-348c39ef585