Tweet
Tweet

Slide 1

Slide 1 text

C. Todd Lombardo Chief Design Strategist Fresh Tilled Soil @iamctodd Design Sprints

Slide 2

Slide 2 text

Not this one. This one.

Slide 3

Slide 3 text

Not this one. This one.

Slide 4

Slide 4 text

Challenge 1 HIGH FIVE EVERYONE IN THE ROOM IN 60 SECONDS

Slide 5

Slide 5 text

Challenge 2 MAKE EVERYONE HAPPY IN 60 SECONDS

Slide 6

Slide 6 text

YOU ARE HERE YOU WANT TO BE HERE

Slide 7

Slide 7 text

YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY

Slide 8

Slide 8 text

YOU ARE HERE YOU WANT TO BE HERE MAKE EVERYONE HAPPY HIGH-FIVE EVERYONE

Slide 9

Slide 9 text

Design Sprint Overview

Slide 10

Slide 10 text

A DESIGN SPRINT IS A FLEXIBLE TIME-BOXED PROBLEM SOLVING FRAMEWORK THAT INCREASES THE CHANCES OF MAKING SOMETHING PEOPLE WANT What Is A Design Sprint?

Slide 11

Slide 11 text

YOU ARE HERE YOU WANT TO BE HERE

Slide 12

Slide 12 text

the goal Feasible Desirable Viable

Slide 13

Slide 13 text

No content

Slide 14

Slide 14 text

IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze

Slide 15

Slide 15 text

Source: gv.com; thoughtbot.com; smashngmagazine.com

Slide 16

Slide 16 text

Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

Slide 17

Slide 17 text

Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

Slide 18

Slide 18 text

Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation

Slide 19

Slide 19 text

Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 Design Sprint Processes

Slide 20

Slide 20 text

Process

Slide 21

Slide 21 text

Process UNDERSTAND

Slide 22

Slide 22 text

Process UNDERSTAND DIVERGE

Slide 23

Slide 23 text

Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

Slide 24

Slide 24 text

Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

Slide 25

Slide 25 text

Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

Slide 26

Slide 26 text

Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º

Slide 27

Slide 27 text

Design “Sprint?”

Slide 28

Slide 28 text

NAMES design sprint

Slide 29

Slide 29 text

design spike

Slide 30

Slide 30 text

product discovery

Slide 31

Slide 31 text

discovery session

Slide 32

Slide 32 text

deep dive

Slide 33

Slide 33 text

discovery sprint

Slide 34

Slide 34 text

design s.w.a.t.

Slide 35

Slide 35 text

ANYTIME CUSTOMER VALIDATION OF A NEW DESIGN IS REQUIRED WHEN YOU DON’T HAVE DATA WHEN THERE ARE ASSUMPTIONS WHEN YOU ENTER NEW MARKETS WHEN YOU DESIGN SOMETHING NEW When Is A Design Sprint Used

Slide 36

Slide 36 text

Why Is Research Not Enough?

Slide 37

Slide 37 text

What Is The Value

Slide 38

Slide 38 text

What Is The Value

Slide 39

Slide 39 text

What Is The Value

Slide 40

Slide 40 text

What Is The Value

Slide 41

Slide 41 text

What Is The Value

Slide 42

Slide 42 text

What Is The Value ACCURATELY FRAME THE PROBLEM

Slide 43

Slide 43 text

Why is the headline always something like ‘Millennials aren’t buying fabric softener’ rather than ‘P&G fails to adapt to new market’? Alyssa Smith MILLENNIAL CONSUMER

Slide 44

Slide 44 text

What Is The Value SET THE DIRECTION

Slide 45

Slide 45 text

Evidence Over Hippo

Slide 46

Slide 46 text

What Is The Value VALIDATE THE SOLUTION

Slide 47

Slide 47 text

What Are We Creating ANSWERS PROTOTYPE

Slide 48

Slide 48 text

What Are We Creating OUTCOMES OUTPUTS

Slide 49

Slide 49 text

What Is The Value ALIGN THE TEAM

Slide 50

Slide 50 text

GOAL: FOSTER CLIENT LOYALTY DESIGN SPRINT: LOYALTY IDEATION TESTED MULTIPLE PROTOTYPES RANDOM ACTS OF KINDNESS > POINTS SAVE $, HAND WRITTEN NOTES BUY EXPENSIVE LOYALTY SOLUTION? $$$ Points Program lots of money & 00/100 1 2 3 just because Solving The Wrong Problem

Slide 51

Slide 51 text

What Is The Value REDUCE RISK

Slide 52

Slide 52 text

The Design Sprint UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE

Slide 53

Slide 53 text

SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

Slide 54

Slide 54 text

No content

Slide 55

Slide 55 text

Make Things People Want Make People Want Things > (or Need, or Love!)

Slide 56

Slide 56 text

Ready?

Slide 57

Slide 57 text

Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45

Slide 58

Slide 58 text

Ground Rules…

Slide 59

Slide 59 text

1. Write BIG and with a Sharpie/Marker 2. All Participate (yeah, you, the quiet one in the back!) 3. “Yes, and…” not “No, but…” nor “Yes, but…” Ground Rules

Slide 60

Slide 60 text

Individually in your group: 1. Card #1 [] Hobby of yours 2. Card #2 [] Favorite App 3. Shuffle + Pick one of each

Slide 61

Slide 61 text

Card #2 [] Favorite App Card #1 [] Hobby [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT

Slide 62

Slide 62 text

What’s the pitch? When: at a time when __________ What: [product] is the only ________ How: that _____________ Who: for ______________

Slide 63

Slide 63 text

The Pitch… At a time when travel is frequent, but travelers plan less… [Trip Advisor] has the only restaurant recommendation engine… that gives immediate recommendations based on location and review… for the everyday traveler… When: What: How: Who

Slide 64

Slide 64 text

Background & “Expert” Interviews

Slide 65

Slide 65 text

Instructions 1. Listen to the person talk about their experience 2. Write down (one per post-it) a. Questions you have about their attitudes, behavior, etc b. Insights you learned you didn’t know before c. Ideas you have based on this information 10 MINUTES

Slide 66

Slide 66 text

FACTS ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder.. I know.. Insights? Insights?

Slide 67

Slide 67 text

Understand GET THE BACKGROUND Rules of the Design Sprint Parking Lot Hopes & Fears Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective

Slide 68

Slide 68 text

YOU ARE HERE YOU WILL GET HERE

Slide 69

Slide 69 text

ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2

Slide 70

Slide 70 text

Hopes + Fears

Slide 71

Slide 71 text

hopes fears

Slide 72

Slide 72 text

Instructions 1. Each individual: a. Write “Hopes” on one color post it (one per note) b. Write “Fears” on a second color 2. Be consistent with your sub-team on colors 3. Place in a two-column grid 4. As a group, examine the similarities, discuss differences 10 MINUTES

Slide 73

Slide 73 text

Who? | Do?

Slide 74

Slide 74 text

Who Do Partners, Spouses Co-workers Boss Influence decisions Recommend hotels, flights Approves travel budget

Slide 75

Slide 75 text

Instructions 1. Create two columns, “Who” and “Do” 2. Note each stakeholder in the “Who” column (Ex: Sarah the Swimmer, or Gary the Gardener) 3. Write what they typically do today in the “Do” column 4. Note: It’s not what we want them to do, but what they do now 5. Make an exhaustive list 15 MINUTES

Slide 76

Slide 76 text

What Problems Do They Have?

Slide 77

Slide 77 text

Problem Current Sol’n Can’t decide Fears of being taken advantage of Cost Goes to Hotel restaurant Orders room-service Eats McDonald’s

Slide 78

Slide 78 text

Instructions 1. Pick one or two “Whos” 2. Create two columns, “Problem” and “Solved by..” 3. Write the problem they experience today in the “Problem” column 4. Reference the “Do” on how they currently solve the problem and describe how they work around the problem 15 MINUTES

Slide 79

Slide 79 text

Personas

Slide 80

Slide 80 text

Instructions 1. On a flip chart, sketch out areas for: Background, Frustrations, Needs & Desires, Key Questions 2. Fill in each area as needed 3. If possible: Define the “quantitative” sliders 15 MINUTES

Slide 81

Slide 81 text

No content

Slide 82

Slide 82 text

No content

Slide 83

Slide 83 text

Other Background?

Slide 84

Slide 84 text

Additional Background ○ Market research ○ User personas & Buyer personas ○ Competition and/or Substitutes ○ Support information (complaints, bugs, etc) ○ Other product data… (if product exists)

Slide 85

Slide 85 text

Assumptions: what you think you know

Slide 86

Slide 86 text

CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. DO NOT LIFT YOUR PEN.

Slide 87

Slide 87 text

No content

Slide 88

Slide 88 text

No content

Slide 89

Slide 89 text

HI HI LO LO Importance Risk

Slide 90

Slide 90 text

HI HI LO LO Importance Risk

Slide 91

Slide 91 text

HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK

Slide 92

Slide 92 text

HI HI LO LO Importance Risk HIGH IMPORTANCE HIGH RISK HIGH IMPORTANCE LOW RISK LOW IMPORTANCE LOW RISK LOW IMPORTANCE HIGH RISK

Slide 93

Slide 93 text

LOW IMPORTANCE HIGH IMPORTANCE HIGH PRIORITY LOW PRIORITY

Slide 94

Slide 94 text

No content

Slide 95

Slide 95 text

No content

Slide 96

Slide 96 text

Instructions 1. Create a 2x2 grid 2. Individually place assumptions on the grid 3. As a group, examine the similarities, discuss differences 4. Place onto Quadrant: Importance vs Risk 10 MINUTES

Slide 97

Slide 97 text

What’s their journey?

Slide 98

Slide 98 text

No content

Slide 99

Slide 99 text

AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY DINE ? ? STRESS FREE PHASES GOALS EMOTIONS :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD ? ACTIONS SHARE INFORM FRIENDS SHOW OFF :D SHARE BUTTON

Slide 100

Slide 100 text

No content

Slide 101

Slide 101 text

No content

Slide 102

Slide 102 text

What are you solving for?

Slide 103

Slide 103 text

ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY

Slide 104

Slide 104 text

ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT

Slide 105

Slide 105 text

No content

Slide 106

Slide 106 text

What are you solving for? really

Slide 107

Slide 107 text

ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME

Slide 108

Slide 108 text

Reframe?

Slide 109

Slide 109 text

No content

Slide 110

Slide 110 text

THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

Slide 111

Slide 111 text

THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

Slide 112

Slide 112 text

YOU WERE HERE YOU WILL GET HERE YOU ARE HERE

Slide 113

Slide 113 text

Daily Retrospective

Slide 114

Slide 114 text

Daily Retro 1. What was awesome today? 2. What should we change to make tomorrow more awesome?

Slide 115

Slide 115 text

Diverge GEAR UP Review Agenda and Rules Pitch Practice Understand Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective

Slide 116

Slide 116 text

Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45

Slide 117

Slide 117 text

When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD

Slide 118

Slide 118 text

When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD

Slide 119

Slide 119 text

When ___ I need__ So that___ JOB STORY SIX UP STORYBOARD

Slide 120

Slide 120 text

AWARENESS LEARN MORE GET DETAILS PLAN CONFIRM ITINERARY INFORM SPOUSE PURCHASE GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF STRESS FREE PHASES GOALS EMOTIONS :D :) :] :| :\ EDUCATE MOBILE NOTIFICAT ION SHARING IN-APP PURCH SAVED CREDIT CARD SHARE BUTTON ACTIONS WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY WHEN I GO TO MAKE ANOTHER PURCHASE, I WANT TO QUICKLY FINISH BECAUSE I HATE TYPING IN MY INFORMATION OVER AND OVER.

Slide 121

Slide 121 text

Job Stories

Slide 122

Slide 122 text

“Job?”

Slide 123

Slide 123 text

When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.

Slide 124

Slide 124 text

When it’s 3pm and I’m sleepy, I need a pick-me-up, so that I can be alert for my team.

Slide 125

Slide 125 text

AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\

Slide 126

Slide 126 text

AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :\ WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN

Slide 127

Slide 127 text

Instructions 1. Identify one phase of a Journey map to focus on 2. Write the situation the persona is in, what are their motivations and what their desires outcomes are. 3. As a group, work through each journey, individually writing job-stores for that phase. 5 MINUTES

Slide 128

Slide 128 text

Six-ups

Slide 129

Slide 129 text

No content

Slide 130

Slide 130 text

MOAR Ideas?!

Slide 131

Slide 131 text

Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse

Slide 132

Slide 132 text

Instructions 1. Generate 6 (or 8) DIFFERENT solutions to the job-story 2. One idea in 60 (or 45) seconds 3. DRAW don’t write 4. Avoid self-censorship 5. Share with neighbor (2m each) to decide which ideas to storyboard 6 MINUTES

Slide 133

Slide 133 text

Storyboards

Slide 134

Slide 134 text

No content

Slide 135

Slide 135 text

DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2 FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3

Slide 136

Slide 136 text

No content

Slide 137

Slide 137 text

Instructions 1. Pick one idea square from a 6-up 2. Place 3 Post-its on letter paper 3. Think: Beginning-Middle-End 4. Draw on Post-It & Write on Paper 5. It should be written clearly so others can read it 20 MINUTES

Slide 138

Slide 138 text

JOB STORY SIX-UP STORY BOARD

Slide 139

Slide 139 text

Dot Vote

Slide 140

Slide 140 text

No content

Slide 141

Slide 141 text

JOB STORY JOB STORY

Slide 142

Slide 142 text

Outputs UNDERSTAND DIVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards

Slide 143

Slide 143 text

Converge GET STARTED Review Agenda and Rules Diverge Recap DECISION CRITERIA $100 Test Assumptions Table SKETCHING Sketching - I Ritual Dissent Team Sketching – II WRAP-UP Workshop Retrospective

Slide 144

Slide 144 text

Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45

Slide 145

Slide 145 text

Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

Slide 146

Slide 146 text

Outputs UNDERSTAND DIVERGE CONVERGE Problem Statement Assumptions Grid Journey Map Target Personas Storyboards Assumptions Table Prototype Sketches

Slide 147

Slide 147 text

Ranking with $100 Test

Slide 148

Slide 148 text

Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary

Slide 149

Slide 149 text

Instructions: $100 Test 1. Review Assumptions: Add/Edit/Remove 2. Each participant gets “$100” 3. Invest “$” on assumptions that are critical & need validation (In top quadrant) 4. Tally the “$” 5. Rearrange Assumptions high to low 6. Rewrite if necessary 15 MINUTES

Slide 150

Slide 150 text

No content

Slide 151

Slide 151 text

Validation Table

Slide 152

Slide 152 text

No content

Slide 153

Slide 153 text

Assumption

Slide 154

Slide 154 text

Test by …? Assumption

Slide 155

Slide 155 text

Test by …? Valid if…? Assumption

Slide 156

Slide 156 text

No content

Slide 157

Slide 157 text

Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’ columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop)

Slide 158

Slide 158 text

Instructions: Assumption Table 1. Add ‘Test by…’ and ‘Valid if..’ columns 2. Fill in row-by-row: a. How to test that assumption? b. How will you know it’s untrue (or true)? 3. Only do the top 3 assumptions (workshop) 20 MINUTES

Slide 159

Slide 159 text

No content

Slide 160

Slide 160 text

No content

Slide 161

Slide 161 text

No content

Slide 162

Slide 162 text

No content

Slide 163

Slide 163 text

Assumption Matching

Slide 164

Slide 164 text

Test by …? Valid if…? Storyboards Assumption

Slide 165

Slide 165 text

No content

Slide 166

Slide 166 text

Sketching I

Slide 167

Slide 167 text

Instructions: Sketching 1. One assumption “row” per sub-team 2. Take all the idea post-its 3. Sketch out the prototype to validate that particular assumption

Slide 168

Slide 168 text

Instructions: Sketching 1. One assumption “row” per sub-team 2. Take all the idea post-its 3. Sketch out the prototype to validate that particular assumption 20 MINUTES

Slide 169

Slide 169 text

No content

Slide 170

Slide 170 text

No content

Slide 171

Slide 171 text

Ritual Dissent

Slide 172

Slide 172 text

Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback

Slide 173

Slide 173 text

Instructions: Ritual Dissent 1. Sub-team has 1 minute to describe sketch 2. Turn around. Listen only (+ take notes) 3. In 4 minutes others say why it’s terrible. Get hyper-critical! 4. Sub-team can only respond with “thank you” 5. Sub-team the re-draws based on feedback 4 MINUTES

Slide 174

Slide 174 text

Sketching II

Slide 175

Slide 175 text

Prototype PROTOTYPE Refine sketch Build it! PLAN INTERVIEWS Define Questions Define Tasks Confirm Interview WRAP-UP Daily Retrospective

Slide 176

Slide 176 text

Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45

Slide 177

Slide 177 text

No content

Slide 178

Slide 178 text

Prototypes MINIMIM VIABLE CONCEPTS

Slide 179

Slide 179 text

Physical Prototypes

Slide 180

Slide 180 text

No content

Slide 181

Slide 181 text

No content

Slide 182

Slide 182 text

No content

Slide 183

Slide 183 text

No content

Slide 184

Slide 184 text

Digital Prototypes

Slide 185

Slide 185 text

151 Lo Hi Interactive Fidelity Hi

Slide 186

Slide 186 text

No content

Slide 187

Slide 187 text

No content

Slide 188

Slide 188 text

No content

Slide 189

Slide 189 text

No content

Slide 190

Slide 190 text

Service Prototypes

Slide 191

Slide 191 text

Types or Service Prototype ○ Concept Model ○ Scenario ○ Role-Playing ○ Physical Model

Slide 192

Slide 192 text

Concept Model

Slide 193

Slide 193 text

Scenario

Slide 194

Slide 194 text

Role Play

Slide 195

Slide 195 text

Physical Model

Slide 196

Slide 196 text

Physical Model

Slide 197

Slide 197 text

Instructions: Prototype 1. Make a version of your prototype to test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s)

Slide 198

Slide 198 text

Instructions: Prototype 1. Make a version of your prototype to test your top assumptions 2. Paper for screens 3. Get ready to structure test interview(s) 30 MINUTES

Slide 199

Slide 199 text

Interview Guide

Slide 200

Slide 200 text

1. Pre-roll questions 2. Tasks / Intervies 3. Post-roll questions

Slide 201

Slide 201 text

Instructions: Interview Structure 1. Establish background questions (“how do you currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”)

Slide 202

Slide 202 text

Instructions: Interview Structure 1. Establish background questions (“how do you currently…”) 2. Determine which tasks to test prototype (“using this app, try to register for…”) 3. Wrap-up questions (“How easy was this compared to how you do it today…?”) 15 MINUTES

Slide 203

Slide 203 text

Test INTERVIEWS 1 2 WRAP-UP Sprint Debrief Daily Retrospective

Slide 204

Slide 204 text

Agenda TOPIC TIME Welcome + Intro 9:30 Design Sprint Overview 9:45 Pre-Sprint Work 10:00 Understand: Hopes & Fears, WHO/DO 9:45 Break 11:00 Problem/Solution, Personas 11:10 Problem Statement 11:15 Diverge: Job-Stories, Six-Ups & Storyboards 11:30 Lunch 12:15 Converge: Validation Table 1:00 Converge: Assumption Matching 1:30 Converge: Sketching 2:00 Break 3:00 Prototype: Build & Interview Guide 3:15 Test: Test 1, Test 2 3:45 Test: Debrief 4:00 What’s Next? 4:15 Workshop Retrospective 4:45

Slide 205

Slide 205 text

No content

Slide 206

Slide 206 text

Really?

Slide 207

Slide 207 text

ASK WHEN AND HOW QUESTIONS? SAY “TELL ME MORE?” DON’T ASK YES & NO QUESTIONS DON’T ASK LEADING QUESTIONS ALLOW FOR SILENCES Interviewing

Slide 208

Slide 208 text

Test 1

Slide 209

Slide 209 text

Test 2

Slide 210

Slide 210 text

Retrospective what worked? ..was validated? ..did you learn?

Slide 211

Slide 211 text

No content

Slide 212

Slide 212 text

Test by …? Valid if…? Assumption We saw/heard… and that means..

Slide 213

Slide 213 text

No content

Slide 214

Slide 214 text

Let’s Review…

Slide 215

Slide 215 text

Workshop Goals

Slide 216

Slide 216 text

Workshop Goals 1º - Learn the Design Sprint approach

Slide 217

Slide 217 text

Workshop Goals 1º - Learn the Design Sprint approach 2º - Write on Post-Its

Slide 218

Slide 218 text

Workshop Goals 1º - Learn the Design Sprint approach 2º - Write on Post-Its

Slide 219

Slide 219 text

Process

Slide 220

Slide 220 text

Process UNDERSTAND

Slide 221

Slide 221 text

Process UNDERSTAND

Slide 222

Slide 222 text

Process UNDERSTAND DIVERGE

Slide 223

Slide 223 text

Process UNDERSTAND DIVERGE

Slide 224

Slide 224 text

Process UNDERSTAND DIVERGE CONVERGE 1º 2º 3º

Slide 225

Slide 225 text

Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º 3º

Slide 226

Slide 226 text

Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º 1º 2º 3º

Slide 227

Slide 227 text

Process UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º 2º ✓ X 1º 2º 3º

Slide 228

Slide 228 text

Outputs

Slide 229

Slide 229 text

Outputs UNDERSTAND WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement

Slide 230

Slide 230 text

Outputs UNDERSTAND DIVERGE WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards

Slide 231

Slide 231 text

Outputs UNDERSTAND DIVERGE CONVERGE WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches

Slide 232

Slide 232 text

Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List

Slide 233

Slide 233 text

Outputs UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST WHO | DO Problem/Solution Assumptions Grid Personas Problem Statement Storyboards Assumptions Table Prototype Sketches Prototype Test Guide Participant List Interviews Validation

Slide 234

Slide 234 text

https://invis.io/7ZAH5DU3K

Slide 235

Slide 235 text

“What Do I Do Now?!?”

Slide 236

Slide 236 text

} } } DESIGN SPRINT INTERVALS AGILE DEVELOPMENT Understand Diverge Prototype Test Converge WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n

Slide 237

Slide 237 text

ASSUMPTIONS PROTOTYPE TEST LEARN

Slide 238

Slide 238 text

Lean Startup? Lean UX?

Slide 239

Slide 239 text

LEARN BUILD MEASURE PRODUCT DATA IDEAS

Slide 240

Slide 240 text

BUILD BUILD BUILD PRODUCT PRODUCT PRODUCT Credit: Wolf Bruening

Slide 241

Slide 241 text

LEARN BUILD MEASURE PRODUCT DATA IDEAS START HERE?

Slide 242

Slide 242 text

Integrating into _(your company)_

Slide 243

Slide 243 text

IDEA LAUNCH STEERING COMMITTEE H3 PROJECT DS DS ? ?

Slide 244

Slide 244 text

Agenda Hacks…

Slide 245

Slide 245 text

Agenda: Shorter day - 10a to 4p Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro

Slide 246

Slide 246 text

Agenda: Invitee Hack Core Team Exec Participation Monday 10a to 4p UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Tuesday 10a to 4p DIVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Mind Map SixUps Storyboard Critique Daily Retro
 Wednesday 10a to 4p CONVERGE Intro to Converge Recap Phase 2 Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Team Sketch II Daily Retro
 Thursday PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Friday TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Friday RETRO & DEBRIEF Sprint Retro Designer/Maker/Engineer

Slide 247

Slide 247 text

Day 1 UNDERSTAND Intro to Design Sprint Intro to Understand Problem Statement Existing research Facts & Assumptions Reframe Personas Challenge Maps Daily Retro Day 2 DIVERGE & CONVERGE Intro to Diverge Recap Day 1 Job Stories Diverge Cycle Assumptions Table / $100 Test Identify Alternatives Team Sketch I Ritual Dissent Day 3 PROTOTYPE Build prototype Define Test Plan Confirm Interviews
 Day 4 TEST Interview #1 Interview #2 Interview #3 Interview #4 Interview #5 Day 4 or Day 5 RETRO & DEBRIEF Sprint Retro Agenda: Four Day Hack

Slide 248

Slide 248 text

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 PREP DEBRIEF Agenda: Two-Week Hack

Slide 249

Slide 249 text

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Week 1 Week 2 Week 3 Week 4 PREP BUILD, BUILD, BUILD! DIGEST DEBRIEF Agenda: Four Week Hack

Slide 250

Slide 250 text

Preparation / Research IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST Iteration 1 ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF Final Iteration ASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO Agenda: Four Week Hack Alternate

Slide 251

Slide 251 text

Other Tools?

Slide 252

Slide 252 text

No content

Slide 253

Slide 253 text

No content

Slide 254

Slide 254 text

LATE SPRING 2017

Slide 255

Slide 255 text

How to §@%& it Up?

Slide 256

Slide 256 text

Design Sprint ains

Slide 257

Slide 257 text

Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ains

Slide 258

Slide 258 text

Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ○ “Let’s focus on this textbox.” — More ambiguous = better ains

Slide 259

Slide 259 text

Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ○ “Let’s focus on this textbox.” — More ambiguous = better ○ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ains

Slide 260

Slide 260 text

Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ○ “Let’s focus on this textbox.” — More ambiguous = better ○ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ○ “I can only be there for half of day 2” — Clear schedules ains

Slide 261

Slide 261 text

Design Sprint ○ “We need Sashi, Jen, Joe, Frank, Aman, and Nadia, too!” —Two pizza rule ○ “Let’s focus on this textbox.” — More ambiguous = better ○ “We’ll use our normal conference room” — Book it in advance (offsite preferable) ○ “I can only be there for half of day 2” — Clear schedules ○ “Can we do it in one day?” — No. Just….NO! ains

Slide 262

Slide 262 text

It’s the mindset…

Slide 263

Slide 263 text

DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

Slide 264

Slide 264 text

Designtist

Slide 265

Slide 265 text

SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

Slide 266

Slide 266 text

Problem-Solution-Why

Slide 267

Slide 267 text

Problem-Solution-Why Water on the floor —> Mop

Slide 268

Slide 268 text

Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe

Slide 269

Slide 269 text

Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure

Slide 270

Slide 270 text

Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator

Slide 271

Slide 271 text

Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection

Slide 272

Slide 272 text

There is no substitute for critical thinking. C. Todd Lombardo THAT GUY, FRESH TILLED SOIL

Slide 273

Slide 273 text

Not just mindset… belief!

Slide 274

Slide 274 text

Title (H1)

Slide 275

Slide 275 text

What do you believe? NEED BELIEF ACTION RESULT Source: Liminal Thinking: D. Gray

Slide 276

Slide 276 text

Source: Liminal Thinking: D. Gray

Slide 277

Slide 277 text

No content

Slide 278

Slide 278 text

What is right?

Slide 279

Slide 279 text

Who is right? What is right?

Slide 280

Slide 280 text

Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN

Slide 281

Slide 281 text

[email protected] #designsprint @iamctodd