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Craft means you care. Craft means you know.
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Designer @itsdavidhughes
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R.I.P. 2000 — 2012
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Web typography
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Web typography What is Typecast?
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Web typography What is Typecast? (demo)
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Web typography What is Typecast? (demo) Lessons
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Web typography
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Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance. — Oliver Reichenstein
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Optimizing typography is optimizing readability, accessibility, usability, overall graphic balance.
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…It is the typographer’s task to divide up, organize and interpret this mass of printed…
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…matter in such a way that the reader will have a good chance of finding what is of interest to him.
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…matter in such a way that the reader will have a good chance of finding what is of interest to him.
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..
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Limited range
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Images or worse
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Web fonts
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Unlimited range
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Variable quality
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Using them is hard
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Let’s show you
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Lessons
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You don’t have to know everything at the beginning
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Speak to people
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Speed of iteration
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People weren’t sticking around
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People weren’t sticking around Not returning
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People weren’t sticking around Not returning Getting started is too hard
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People were creating more projects
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People were creating more projects Weren’t doing much
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People were creating more projects Weren’t doing much Some were abandoning
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My craft