Applying Design
Principles to
Interfaces
@bermonpainter | clt.design
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Design Principles
Design is the fundamental soul of a man-made creation that
ends up expressing itself in successive outer layers of the
product or service. – Steve jobs
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Balance
Distributes the weight between elements typically symmetrical
or asymmetrical to provide stability and structure.
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Contrast
Helps to emphasize and highlight key elements.
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Proximity
Creates organization within the design and builds a relationship
between various elements that are in close proximity.
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Repetition
Ties individual elements together and creates association
and consistency.
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Alignment
Alignment creates a more ordered design by connecting
various elements together visually.
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Direction
Imagery or motion can help direct the eye to critical parts of
the design.
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Color
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White
Clarity, cleanliness, hope, openness, & simplicity.
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Red
Activating, stimulating, passionate, exciting, & powerful.
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Blue
Dependable, trustworthy, & secure.
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Yellow
Happy, warm, & expansive
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Green
Calming, balancing, rejuvenating, & stability