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,Introductions, Interruptions & Seductions Richard Rutter, Clearleft Kerning 2016ɾFaenza, Italia

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book.webtypography.net

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Photo: Marc Thiele

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It is only logical to say that a web designer should get good training in typography.” Oliver Reichenstein, Web Design is 95% Typography https://ia.net/know-how/the-web-is-all-about-typography-period “

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Photo: Indra Kupferschmid

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INTERR UPTION Immersion

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Good quality typography is responsible for greater engagement during reading.” Dr. Kevin Larson (Microsoft) and Dr. Rosalind W. Picard (MIT) “

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Good typography induces a good mood.” Dr. Kevin Larson (Microsoft) and Dr. Rosalind W. Picard (MIT) “

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Good typography puts you in a good mood!

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Body text sampler

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Even if people are not consciously aware of the type they’re reading, they’ll certainly be affected by it.” Tobias Frere-Jones, Helvetica (dir. Gary Huswitt, 2007). “

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bentonmodern.webtype.com

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You can influence the way people feel.

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I hate obtuse theoretical mathematics

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This is a story about someone who lived in Happyland. His name was Mr Happy and he was fat and round, and happy. One day Mr Happy went for a walk in the woods.

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TEDxBedford

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helsenorge.no

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mkshft.org

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www.cleopatra-marina.gr

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Beatrice Ward

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People who love ideas must have a love of words. They will take a vivid interest in the clothes that words wear.” Beatrice Warde, The Crystal Goblet “

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Photo: Adam Twardoch

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Proxima Nova Proxima Nova Proxima Nova

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googlesciencefair.com

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Strangelove

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bentonmodern.webtype.com

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wellcomecollection.org/mindcraft

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tuxedono2.com

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.swsh { font-variant-alternates: swash(1); }

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.swsh { font-variant-alternates: swash(1); @supports not (font-variant-alternates: swash(1)) { body { font-feature-settings: "swsh" 1; } } }

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.dlig { font-variant-ligatures: discretionary-ligatures; font-feature-settings:"dlig" 1; }

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.dlig { font-variant-alternates: styleset(1); font-feature-settings:"ss01" 1; }

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clagnut.com/sandbox/css3

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clagnut.com/sandbox/css3

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thegreatdiscontent.com

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sizecalc.com

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sizecalc.com

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32 24 19 16 13 iOS scale 68 42 26 16 10 Golden ratio scale 36 24 18 16 14 Classical (diatonic) scale

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h1 { font-size: 13vh; }

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typecast.com

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book.webtypography.net

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Photo: Indra Kupferschmid

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Which website will you be designing today?

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“Have today’s designers “stopped dreaming?” Elliot Jay Stocks “Is web design losing “its soul?” Noah Stokes

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Don’t be reverential, dogmatic, or ordinary. Interrupt, introduce & seduce.

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Richard Rutter, Clearleft @clagnut Slides: webtypography.net/talks/kerning16