,Introductions,
Interruptions
& Seductions
Richard Rutter, Clearleft
Kerning 2016ɾFaenza, Italia
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book.webtypography.net
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Photo: Marc Thiele
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It is only logical to say that a web designer should get
good training in typography.”
Oliver Reichenstein, Web Design is 95% Typography
https://ia.net/know-how/the-web-is-all-about-typography-period
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Photo: Indra Kupferschmid
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INTERR
UPTION
Immersion
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Good quality typography is responsible for greater
engagement during reading.”
Dr. Kevin Larson (Microsoft)
and Dr. Rosalind W. Picard (MIT)
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Good typography induces a good mood.”
Dr. Kevin Larson (Microsoft)
and Dr. Rosalind W. Picard (MIT)
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Good typography
puts you in a
good mood!
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Body text sampler
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Even if people are not consciously aware of the type
they’re reading, they’ll certainly be affected by it.”
Tobias Frere-Jones, Helvetica (dir. Gary Huswitt, 2007).
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bentonmodern.webtype.com
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You can influence
the way people feel.
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I hate obtuse
theoretical
mathematics
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This is a story about
someone who lived in
Happyland. His name was
Mr Happy and he was
fat and round, and happy.
One day Mr Happy went
for a walk in the woods.
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TEDxBedford
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helsenorge.no
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mkshft.org
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www.cleopatra-marina.gr
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Beatrice Ward
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People who love ideas must have a love of words. They
will take a vivid interest in the clothes that words wear.”
Beatrice Warde, The Crystal Goblet
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Photo: Adam Twardoch
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Proxima Nova
Proxima Nova
Proxima Nova
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googlesciencefair.com
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Strangelove
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bentonmodern.webtype.com
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wellcomecollection.org/mindcraft
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tuxedono2.com
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