250220_OSC_Tokyo_LEADING-QUALITYから考えるソフトウェア品質とビジネス価値 /240220_OSC_Tokyo_Software_Quality_and_Business_Value_Based_on_LEADING_QUALITY

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ʰLEADING QUALITYʱ͔Βߟ͑Δ ιϑτ΢ΣΞ඼࣭ͱϏδωεՁ஋ Masanori Kawarada, 2025-02-20, 45 min, OSC Tokyo @mkwrd ༏ΕͨϦʔμʔ͸ɺ͍͔ʹͯ͠ ߴ඼࣭ͷιϑτ΢ΣΞΛఏڙ͠ɺ੒௕ΛՃ଎ͤ͞Δ͔

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͜ͷηογϣϯ͸ɺ 2024೥͔Β֤஍ͷOSCΛసઓͯ͠΍Β͍͍͍ͤͯͨͩͯΔ ͨͿΜOSCਵҰͷඇςοΫܥొஃͰ͢ʂ ͪΐͬͱͣͭߋ৽Λ͔͚͍ͯ·͢ɻ ͝ظ଴ʹఴ͑ͳ͔ͬͨΒ͝ΊΜͳ͍͞ʂ @mkwrd ʰLEADING QUALITYʱ͔Βߟ͑Δ ιϑτ΢ΣΞ඼࣭ͱϏδωεՁ஋

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ʮΞΠςΟʔΛར׆༻ͨ͠Ϗδωεʯͷੈք؍ͩ͊ʔʂ @mkwrd ʻΩʔϫʔυʼ ʰLEADING QUALITYʱɺ඼࣭ɺϏδωεɺՁ஋ɺϨουΦʔγϟϯɺ ඼࣭ͷఆٛˍΧςΰϦ෼ྨɺʰβɾΰʔϧʱɺձࣾͷ໨ඪɺ   ΰʔϧσϯαʔΫϧɺΰʔϧσϯαʔΫϧࣗݾվ଄ɺϝτϦΫεɺ   ʰϦʔϯɾελʔτΞοϓʱɺاۀͷ੒௕ࢦඪɺจԽ࿦ɺ඼࣭จԽɺ   ઓུɺ඼࣭φϥςΟϒɺ඼࣭จԽৢ੒ͷαΠΫϧ ʰLEADING QUALITYʱ͔Βߟ͑Δ ιϑτ΢ΣΞ඼࣭ͱϏδωεՁ஋

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ࣗݾ঺հ @mkwrd ʻग़਎ͱ৬ྺ֓ཁʼ ਆಸ઒ݝਇ໺ࢢग़਎ɺ1988೥2݄15೔ੜ·Εɺਫළ࠲ɻ SESاۀͷ։ൃΤϯδχΞͱͯ͠ΩϟϦΞΛ࢝Ίͯ 2ࣾ໨ͰQAΤϯδχΞʹస৬ɻιϑτ΢ΣΞ඼࣭΍   ΞδϟΠϧ։ൃͷܦݧΛੵΈɺ3ࣾ໨͔Βࣄۀձࣾ΁ɻ ຊۀ͸גࣜձࣾάϩʔϏεQAνʔϜγχΞΤϯδχΞɻ ຋༁ॻʹʰLEADING QUALITYʱʢ2023ʣͳͲ͕͋Δɻ ʻֶྺʼ •άϩʔϏεܦӦେֶӃʢ2022೥ʣमྃʢMBAʣ •໌࣏େֶ੓࣏ܦࡁֶ෦ʢ2011೥ʣଔۀ ʻࢿ֨ʼ •ISTQB-ALTM   ʢςετϚωʔδϟʔʣ •Scrum.org PSM-I   ʢεΫϥϜϚελʔʣ •TOEIC L&R Score 880 ʻझຯʼ •ςχε •ΫϧϚ •΢ΠεΩʔ Տݪా੓యʢMasanori KawaradaʣMark Ward

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͜ͷηογϣϯͷԼෑ͖ʹͨ͠ ຋༁ॻ੶ʰLEADING QUALITYʱ΋ ͥͻΑΖ͓͘͠Ͷ͕͍͠·͢ɻ ࢴͰ΋ిࢠͰ΋͓޷͖ͳํͰʂ ඼࣭͸ܦӦ՝୊Ͱ͋ΓɺͲ͏ѻ͏͔͕ॻ͍ͯ͋ΔຊͰ͢ɻ @mkwrd

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@mkwrd ຊॻͷՁ஋ • ιϑτ΢ΣΞ඼࣭͸Ϗδωεͷ੒൱Λࠨӈ͢ΔܦӦ՝୊Ͱ͋Γɺ ςοΫͱϏδωεͷ֞ࠜΛ௒͑ͯऔΓ૊Ή΂͖ͱ׃ഁ • ʮ඼࣭ͷେ੾͞Λ͍͔ʹ૊৫ʹ޿Ίɺ඼࣭จԽΛৢ੒͢Δ͔ʯΛ 2೥൒ʹΘͨΓूΊͨࣄྫ΍ΠϯλϏϡʔΛݩʹղઆ • ٕज़ॻͱ͍͏ΑΓ΋ɺٕज़ྖҬʹޫΛ౰ͯͨϏδωεॻ ‣ ʮ໌֬ͳϏδϣϯ͕ͳͯ͘͸ɺͲΜͳઓུΛཱͯΑ͏ͱ΋ͷͷ໾ʹཱͨͳ͍ɻʯ ͜Ε·Ͱ೔ຊʹແ͔ͬͨλΠϓͷॻ੶Ͱ͢ ຋༁ऀ͕ͩ͜ΘͬͨϙΠϯτ • ຋༁͘͘͞ͳ͍ಡΈ΍͍͢จষ • ͔Ώ͍ͱ͜Ζʹख͕ಧ͘༁஫ • ͞ΒͳΔௐࠪɾݚڀʹ໾ཱͭ๛෋ͳࢀߟࢿྉʢ2 to 10ʣ

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ιϑτ΢ΣΞ඼࣭͸ܦӦ՝୊Ͱ͢ɻ ʮ඼࣭͸େࣄͩʯͱ୭΋͕ݴ͏தͰ ͦ΋ͦ΋඼࣭ͱ͸ͳΜͳͷ͔ ୭͕Ͳ͏औΓ૊ΜͰ͍͘ͷ͔ ୭͕Ͳ͏ࣾ಺Λר͖ࠐΜͰ͍͘ͷ͔ ୭͕Ͳ͏૊৫ͱࣄۀͷ੒௕ʹͭͳ͍͛ͯ͘ͷ͔ ͦͯ͠ϦʔμʔʹԿ͕ٻΊΒΕΔͷ͔ ʜʜͳͲ͕ޠΒΕ͍ͯ·͢ɻ Ӭ͘ಡ·ΕΔॻ੶ʹͳΕ͹ͱࢥ͍·͢ɻ ΑΖ͓͘͠ئ͍͠·͢ʂ @mkwrd

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@mkwrd 1. ͳͥɺࠓιϑτ΢ΣΞ඼࣭ͳͷ͔ 2. ϏδωεՁ஋ͱاۀͷ੒௕ࢦඪ 3. ߏ଄ͱφϥςΟϒ͔Βߟ͑Δ඼࣭จԽৢ੒ ຊ೔ͷτϐοΫ

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@mkwrd 1. ͳͥɺࠓιϑτ΢ΣΞ඼࣭ͳͷ͔ 2. ϏδωεՁ஋ͱاۀͷ੒௕ࢦඪ 3. ߏ଄ͱφϥςΟϒ͔Βߟ͑Δ඼࣭จԽৢ੒ ୈ1ষ͔ΒࢀΓ·͠ΐ͏

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Ϗδωε ࠓ೔ͷ࿩ͷओ໾͸ͭ ඼࣭ @mkwrd

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Ϗδωε ࠓ೔ͷ࿩ͷओ໾͸ͭ ඼࣭ @mkwrd

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@mkwrd ݱ୅ͷϏδωε؀ڥΛগ͠ߟ͑ͯΈΔ ϒϧʔΦʔγϟϯ ϨουΦʔγϟϯ

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@mkwrd ੈͷதʹͳ͍ϓϩμΫτΛϩʔϯνͨ͠ʂ ϒϧʔΦʔγϟϯ

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@mkwrd ॱௐʹ੒௕͍ͯ͠Δʂ ϒϧʔΦʔγϟϯ

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@mkwrd ϥΠόϧاۀ͕ݱΕͨʂ ϒϧʔΦʔγϟϯ

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@mkwrd ͋Εɺ΄΅ಉ͡ػೳɺՁ֨͸গ͍҆ͧ͠ʁ ϒϧʔΦʔγϟϯʁ େखاۀͷϥΠόϧ੡඼͸ಉ͡*%Ͱ࢖͑Δͧʁ

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@mkwrd ਺೥Ͱϋʔυͳڝ૪؀ڥʹͳͬͯ͠·ͬͨʂ ϨουΦʔγϟϯ ➡ٕज़తɾαʔϏεతʹ ɹ͙͢ΕͨઌۦऀͰ΋ ɹ҆ॅͰ͖ͳ͍ੈքͰ ɹ͜ͷઌੜ͖ͷ͜Δʹ͸ʁ w ࢢ৔ʹ͸਺ʑͷྨࣅ੡඼ w ސ٬͸͍ͭͰ΋੾Γସ͑Մೳ w ࢖͍ʹ͚͘Ε͹ΞϯΠϯετʔϧ

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Ϗδωε ࠓ೔ͷ࿩ͷओ໾͸ͭ ඼࣭ @mkwrd

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@mkwrd ඼࣭ͱ͸Կ͔ɾɿ඼࣭Λఆٛͨ͠ͻͱͨͪ Philip B. Crosby, 1979 William E. Deming,1950 Gerald M. Weinberg,1994 James Martin, 1994 Joseph M. Juran, 1998 Robert L. Glass, 1998 Roger S. Pressman, 2005 ੴ઒֜ɾ1981 ङ໺ل໌ɾ1984 ൧௩ӻޭɾ2009 ISO 9000:2015 ISO/IEC 25000:2014 IEC 60300-1 Ed. 3.0:2014 JIS Z 8115:2019

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@mkwrd ඼࣭ͱ͸Կ͔ɾɿཧղ͠΍ͦ͢͏ͳ΍ͭ ඼࣭͸ɺ͋Δ࣌఺ͰɺͦΕ͕໰୊ͱͳΔ ୭͔ʹͱͬͯͷՁ஋Ͱ͋Δɻ Quality is value to some person, at some time, who matters. ϚΠέϧɾϘϧτϯ Michael Bolton * Revised the Words from Gerald Weinberg

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@mkwrd ඼࣭ͱ͸Կ͔ɾɿ4VCKFDUJWFͱ3FMBUJWF ඼࣭͸ओ؍తͳ΋ͷͰ͋Δɻ ͦͷ࣌఺ͰϓϩμΫτΛ࢖ͬ ͍ͯΔਓ͕ܾΊΔ΋ͷɻ Quality is subjective; it's determined by whoever is using the product at the time. ඼࣭͸૬ରతͳ΋ͷͰ͋Δɻ ࣌ؒͷܦաͱͱ΋ʹมԽ͢Δɻ Quality is relative; it changes over time.

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඼࣭ͱ͸Կ͔ɾɿ1?2VBMJUZʢάϩʔϏεʣ Process Product ϓϩηε඼࣭ ϓϩμΫτ඼࣭ ඼࣭จԽ ඼࣭ઓུ ϐʔϓϧ඼࣭ • ਓࡐҭ੒ɾೳྗ։ൃ • νʔϜϏϧσΟϯά • ࠾༻ɾධՁ ͳͲ ޲্ࢪࡦ • ։ൃϓϩηεվળ • ໨తͷ໨ઢ߹Θͤ • ଞ෦ॺͱͷ࿈ܞ ͳͲ ޲্ࢪࡦ • ςετ • ސ٬ϑΟʔυόοΫ • UXվળ ͳͲ ޲্ࢪࡦ People Dev QA etc.

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@mkwrd ඼࣭ͱ͸Կ͔ɾɿ඼࣭෋࢜ࢁʢϩάϥεࣾʣ ϐʔϓϧ඼࣭ ϓϩηε඼࣭ ϓϩμΫτ඼࣭ αʔϏε඼࣭ P^3 Quality [piː kjúːb]   ͷݴ༿ʴЋ

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@mkwrd 1. ͳͥɺࠓιϑτ΢ΣΞ඼࣭ͳͷ͔ 2. ϏδωεՁ஋ͱاۀͷ੒௕ࢦඪ 3. ߏ଄ͱφϥςΟϒ͔Βߟ͑Δ඼࣭จԽৢ੒ ͳΜͷ࿩͔ͩͬͨͱ͍͏ͱ……ʁ ඼࣭ͷ࿩ʹ ͔ܽͤͳ͍   ͸ͣͷ   ʮΞϨʯ͸ʁ

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@mkwrd ͓ؾ͖ͮͰ͠ΐ͏͔ 全然テストの話をしていないことに……。 ͦ͏ɺ͍ͯ͠ͳ͍ͷͰ͢……ɻ

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@mkwrd ΅͘ͷ໰୊ҙࣝ ςετ ඼࣭޲্ࢪࡦ ςετ͸඼࣭޲্ࢪࡦͷத֩ʂ Ͱ͸ɺ඼࣭͕ߴ͍ͱ w ސ٬ʹͱͬͯ w Ϗδωεʹͱͬͯ ͳʹ͕͏Ε͍͠ͷ͔ʁ ඼࣭Λ্͛ΔͨΊͷ औΓ૊Έ͸ ςετҎ֎ʹ΋͋Δ ඼࣭ͱϏδωεͷ ໨ઢ߹Θͤ͸ Ͳ͏΍Δͷ͔ʁ

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@mkwrd 1. ͳͥɺࠓιϑτ΢ΣΞ඼࣭ͳͷ͔ 2. ϏδωεՁ஋ͱاۀͷ੒௕ࢦඪ 3. ߏ଄ͱφϥςΟϒ͔Βߟ͑Δ඼࣭จԽৢ੒ ୈ2ষʹࢀΓ·͠ΐ͏

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@mkwrd ಡΜͩ͜ͱ͋Δํɺ͍Βͬ͠Ό͍·͔͢ʁ ΤϦϠϑɾΰʔϧυϥοτʢ2014ʣʰβɾΰʔϧ ίϛοΫ൛ʱ  ʢμΠϠϞϯυࣾʣ

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ձࣾͷ໨ඪ͸   ͳΜͰ͠ΐ͏͔ʁ @mkwrd ͲΜͳձࣾͰ΋ಉ͡Β͍͠Ͱ͢Αɻ ΤϦϠϑɾΰʔϧυϥοτʢ2014ʣʰβɾΰʔϧ ίϛοΫ൛ʱ  ʢμΠϠϞϯυࣾʣ

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@mkwrd ੅ΜͩಏͰͦ͜·Ͱݴ͍੾Δͷ΋Ͳ͏͔ͱࢥ͏ɻ ΤϦϠϑɾΰʔϧυϥοτʢ2014ʣʰβɾΰʔϧ ίϛοΫ൛ʱ  ʢμΠϠϞϯυࣾʣ

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@mkwrd ΰʔϧσϯɾαʔΫϧʢMarkվʣͰਂ۷ΓΛͯ͠Έ·͢ɻ Why How What How-to Λ௨ͯ͡ Λ։ൃɾൢചͯ͠ Λ࣮ݱͯ͠ ͓ۚΛṶ͚Δ͜ͱ .77ɾاۀཧ೦ͱ͍͏Ձ஋ج४ ސ٬ʹબ͹ΕΔϓϩμΫτ΍αʔϏε ͍Ζ͍Ζͳ΍ΓํɾϓϥΫςΟε ະདྷ΁ χʔζ

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ܦӦͱݱ৔ͷ໨ࢦ͢΋ͷͷဃ཭ @mkwrd ܦӦ ݱ৔ ࢦඪ ࢦඪ ࢦඪ ࢦඪ νʔϜ νʔϜ νʔϜ νʔϜ ࢦඪ νʔϜ શࣾ໨ඪ ෦໳໨ඪ ෦໳໨ඪ ܦӦ͸݁Ռϕʔε ݱ৔͸࡞ۀϕʔε ܦӦͱݱ৔ͷҧ͍͸ࢹ఺ͷஔ͖ํ

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@mkwrd ܦӦ ݱ৔ ࢦඪ ࢦඪ νʔϜ νʔϜ શࣾ໨ඪ ෦໳໨ඪ ڏӫͷධՁࢦඪʢWBOJUZNFUSJDTʣ ੒Ռʹͭͳ が ͍ͬͯΔΑ͏ʹײ じ ΒΕΔ が ɺ ߦಈʹͭͳ が Γʹ͘͘ɺ ビジ ωεͷ੒ޭͱ΋ ૬ؔ͠ͳ͍਺஋ ͨͱ͑͹ w ݕग़όά਺ w ࣗಈςετ࣮ߦ࣌ؒ w ొ࿥Ϣʔβʔ਺ ͳͲͳͲ ܦӦ͸݁Ռϕʔε ݱ৔͸࡞ۀϕʔε ˞ηʔϧενʔϜͳͲ ɹ༗ӹͳࢦඪΛൺֱత ɹग़͠΍͍͢νʔϜ΋͋Δ ܦӦͱݱ৔ͷ໨ࢦ͢΋ͷͷဃ཭ ͜ͷࢦඪ͸ʮ࢖͑Δʯ͔ʁ ͜ΕΒͷ਺஋͕ྑ͘ͳΔͱ Կ͕͏Ε͍͔͠ʁ🤔 ΤϦοΫɾϦʔεʰϦʔϯɾελʔτΞοϓʱΑΓ

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@mkwrd ܦӦ ݱ৔ ࢦඪ ࢦඪ νʔϜ νʔϜ શࣾ໨ඪ ෦໳໨ඪ ڏӫͷධՁࢦඪʢWBOJUZNFUSJDTʣ ੒Ռʹͭͳ が ͍ͬͯΔΑ͏ʹײ じ ΒΕΔ が ɺ ߦಈʹͭͳ が Γʹ͘͘ɺ ビジ ωεͷ੒ޭͱ΋ ૬ؔ͠ͳ͍਺஋ νʔϜ͕ॏࢹ͢Δࢦඪ͸ ڏӫͷධՁࢦඪͰ͸ͳ͘ Ϗδωεͷ੒௕Λଅ͢΋ͷͰ ͋Δ΂͖ ܦӦ͸݁Ռϕʔε ݱ৔͸࡞ۀϕʔε ܦӦͱݱ৔ͷ໨ࢦ͢΋ͷͷဃ཭ ဃ཭ΛຒΊ࢝ΊΔͷ͸ݱ৔ଆ͔Β

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اۀͷ੒௕ࢦඪͰ໨ઢΛἧ͑Δ @mkwrd 2,000௨Ҏ্ͷϝοηʔ ジ Λૹ৴ͨ͠ސ٬νʔϜ਺ νʔϜ νʔϜ νʔϜ νʔϜ νʔϜ ど ͏͢Ε ば ΑΓଟ͘ͷސ٬νʔϜʹϝοηʔ ジ Λ 2,000 ௨ ΍ΓͱΓͯ͠΋Β͑Δ だ Ζ͏? ͦΕΛ્Ή඼࣭໰୊͸ͳΜ だ Ζ͏? ϏδωενϟοτπʔϧͷελʔτΞοϓSlackࣾͷࣄྫ

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@mkwrd 1. Ξςϯγϣϯϕʔεʢ஫໨ϕʔεʣ ‣ Ϣʔ ザ ʔ がど Ε だ ͚ͷ࣌ؒΛඅ΍͔ͨ͠ 2. τϥϯβΫγϣϯϕʔεʢऔҾϕʔεʣ ‣औҾ͕ͲΕ͚ͩ੒ཱ͔ͨ͠ 3. ϓϩμΫςΟϏςΟʔϕʔεʢੜ࢈ੑϕʔεʣ ‣ Ϣʔ ザ ʔͷ׆ಈʹج づ ͍ͯఆΊΔࢦඪ Amplitudeࣾͷࣔͨ͠3छྨͷ੒௕ࢦඪ

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@mkwrd ஫໨͢ べ ͖ࢦඪ͸΄͔ʹ΋͋Γɺ্ه͸Ұྫʹ͢ ぎ ͳ͍ɻ੒௕ࢦඪͷ ゴ ʔϧ͸ɺ΄͔ͷ͢ べ ͯͷࢦ ඪΛஔ͖׵͑Δ͜ͱ で ͸ͳ͍ɻ ʢதུʣ༏Εͨ੒௕ࢦඪ が ͋Ε ば ɺ͋ͳͨͱ͋ͳ ͨͷνʔϜ が ຊ౰ʹॏཁͳ΋ͷʹूத͠ɺ·ͨͦ ΕΛվળ͢Δ͜ͱ で ΄͔ͷෆՄܽͳࢦඪʹྑ͍Ө ڹΛ༩͑ΒΕΔ だ Ζ͏ɻ ͳͥ੒௕ࢦඪΛ׆༻͢Δ͔ΛݟࣦΘͳ͍Α͏ʹ

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@mkwrd Ϗδωεͷ੒௕Λଅ͢࿩·Ͱಧ͍͍ͯͳ͍ʁ P^3 Quality [piː kjúːb]   ͷݴ༿ʴЋ ͞Βʹϝλͷ   ʮ඼࣭ʯΧςΰϦ͕ ͋ΔͷͰ͸ͳ͍͔ʁ 🤔 ϐʔϓϧ඼࣭ ϓϩηε඼࣭ ϓϩμΫτ඼࣭ αʔϏε඼࣭ ※ʴЋ͸Mark͕উखʹ૿΍ͨ͠΋ͷͰ͢

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@mkwrd αΠϞϯɾγωοΫʰ8):͔Β࢝ΊΑʂʱ P^3 Quality [piː kjúːb]   ͷݴ༿ʴЋ ϐʔϓϧ඼࣭ ϓϩηε඼࣭ ϓϩμΫτ඼࣭ αʔϏε඼࣭ ※ʴЋ͸Mark͕উखʹ૿΍ͨ͠΋ͷͰ͢

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@mkwrd 8IZ͔Β࢝ΊͯΈΔ P^3 Quality [piː kjúːb]   ͷݴ༿ʴЋ Whyʢͳͥʲཧ༝ɾ͋Γํʳʣ HowʢͲ͏ʲํ਑ɾ࿏ઢʳʣ WhatʢԿΛʲϓϩμΫτʳʣ How-toʢͲ͏΍ͬͯʲ΍Γํʳʣ Whoʢ୭͕ʲͻͱɾ૊৫ʳʣ ϐʔϓϧ඼࣭ ϓϩηε඼࣭ ϓϩμΫτ඼࣭ αʔϏε඼࣭ ΰʔϧσϯαʔΫϧͷݴ༿ʴЋ ※ʴЋ͸Mark͕উखʹ૿΍ͨ͠΋ͷͰ͢

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@mkwrd 8IZʹରԠ͢Δʮ඼࣭ʯ͸ͲΜͳ΋ͷ͔ʁɾ P^3 Quality [piː kjúːb]   ͷݴ༿ʴЋ Whyʢͳͥʲཧ༝ɾ͋Γํʳʣ HowʢͲ͏ʲํ਑ɾ࿏ઢʳʣ WhatʢԿΛʲϓϩμΫτʳʣ How-toʢͲ͏΍ͬͯʲ΍Γํʳʣ Whoʢ୭͕ʲͻͱɾ૊৫ʳʣ ϐʔϓϧ඼࣭ ϓϩηε඼࣭ ϓϩμΫτ඼࣭ αʔϏε඼࣭ Ϗδωε඼࣭ʁʁʁ ΰʔϧσϯαʔΫϧͷݴ༿ʴЋ ※ʴЋ͸Mark͕উखʹ૿΍ͨ͠΋ͷͰ͢

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@mkwrd 8IZʹରԠ͢Δʮ඼࣭ʯ͸ͲΜͳ΋ͷ͔ʁɾ P^3 Quality [piː kjúːb]   ͷݴ༿ʴЋ Whyʢͳͥʲཧ༝ɾ͋Γํʳʣ HowʢͲ͏ʲํ਑ɾ࿏ઢʳʣ WhatʢԿΛʲϓϩμΫτʳʣ How-toʢͲ͏΍ͬͯʲ΍Γํʳʣ Whoʢ୭͕ʲͻͱɾ૊৫ʳʣ ϐʔϓϧ඼࣭ ϓϩηε඼࣭ ϓϩμΫτ඼࣭ αʔϏε඼࣭ Ձ஋ ΰʔϧσϯαʔΫϧͷݴ༿ʴЋ ※ʴЋ͸Mark͕উखʹ૿΍ͨ͠΋ͷͰ͢

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@mkwrd 2VBMJUZJTWBMVFUPTPNFQFSTPO P^3 Quality [piː kjúːb]   ͷݴ༿ʴЋ Whyʢͳͥʲཧ༝ɾ͋Γํʳʣ HowʢͲ͏ʲํ਑ɾ࿏ઢʳʣ WhatʢԿΛʲϓϩμΫτʳʣ How-toʢͲ͏΍ͬͯʲ΍Γํʳʣ Whoʢ୭͕ʲͻͱɾ૊৫ʳʣ ϐʔϓϧ඼࣭ ϓϩηε඼࣭ ϓϩμΫτ඼࣭ αʔϏε඼࣭ Ձ஋ ΰʔϧσϯαʔΫϧͷݴ༿ʴЋ ※ʴЋ͸Mark͕উखʹ૿΍ͨ͠΋ͷͰ͢

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@mkwrd ౔୆ͳͯ͘͠Ո͸ݐͨͳ͍ɺॏཁͳͷ͸ʜʜ P^3 Quality [piː kjúːb]   ͷݴ༿ʴЋ Whyʢͳͥʲཧ༝ɾ͋Γํʳʣ HowʢͲ͏ʲํ਑ɾ࿏ઢʳʣ WhatʢԿΛʲϓϩμΫτʳʣ How-toʢͲ͏΍ͬͯʲ΍Γํʳʣ Whoʢ୭͕ʲͻͱɾ૊৫ʳʣ ϐʔϓϧ඼࣭ ϓϩηε඼࣭ ϓϩμΫτ඼࣭ αʔϏε඼࣭ Ձ஋ ඼࣭จԽ ΰʔϧσϯαʔΫϧͷݴ༿ʴЋ ※ʴЋ͸Mark͕উखʹ૿΍ͨ͠΋ͷͰ͢

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@mkwrd ඼࣭จԽ Ձ஋ ͕ ʹ Ͳ͏ͭͳ͕Δͷ͔ʁ

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@mkwrd 1. ͳͥɺࠓιϑτ΢ΣΞ඼࣭ͳͷ͔ 2. ϏδωεՁ஋ͱاۀͷ੒௕ࢦඪ 3. ߏ଄ͱφϥςΟϒ͔Βߟ͑Δ඼࣭จԽৢ੒ ୈ3ষ΁ͱࢀΓ·͠ΐ͏

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Ͳ͏ͯ͠ӦརاۀͷจԽͷ࿩Λ   Θ͟Θ͟04$Ͱ͢ΔͷͰ͠ΐ͏͔ʁ @mkwrd ͦ΋ͦ΋Ͱ͢Ͷ

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จԽͱ͸૊৫ͷΦʔϓϯιʔεͰ͋Δ @mkwrd ͦ͏Ͱ͠ΐʁ

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จԽͱ͍͏΋ͷ͕Ձ஋Λ࣋ͭͷ͸ ͦΕ͕ަ׵Ͱ͖ͳ͍͔ΒͰ͋Δɻ @mkwrd https://bangumi.ouj.ac.jp/v4/bslife/detail/01FA3007.html μχΤϧɾJɾϒʔΞεςΟϯ Daniel Joseph Boorstin

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จԽͱ͍͏΋ͷ͕Ձ஋Λ࣋ͭͷ͸ ͦΕ͕ަ׵Ͱ͖ͳ͍͔ΒͰ͋Δɻ @mkwrd μχΤϧɾJɾϒʔΞεςΟϯ Daniel Joseph Boorstin ࣍ͷ࿩୊΁ͷ͔͚͸͠ ͔֬ʹͦ͜ʹ͋Δ͸ͣͳͷʹɺ໨ʹݟ͑ͳ͍

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จԽͱ͍͏΋ͷ͕Ձ஋Λ࣋ͭͷ͸ ͦΕ͕ަ׵Ͱ͖ͳ͍͔ΒͰ͋Δɻ @mkwrd ʮจԽʯ͸ࣗવͷର֓೦ͱͯ͠ͷʮਓͷٕज़શൠʯΛҙຯͨ͠ ͔֬ʹͦ͜ʹ͋Δ͸ͣͳͷʹɺ໨ʹݟ͑ͳ͍ ʮจԽͷՁ஋ʹ͍ͭͯʜʜจԽܦࡁֶ͕ର৅ͱ͢ΔจԽͱ͸ʜʜਓྨֶ΍ࣾձֶͰ༻͍Δͱ ͖ʹ͸ɺ͋Δूஂʹڞ༗͞ΕΔଶ౓΍৴೦ɺ׳शɺश׳ɺՁ஋؍ɺ෩शͳͲΛࢦ͢ɻจԽ੓ ࡦͰ͸ΞʔτʢBSUʣͱ͍͏ݴ༿͕࢖ΘΕΔ͜ͱ΋ଟ͍͕ʜʜϥςϯޠͷBST͸ɺΪϦγϟޠ ͷςΫωʔͱಉ͘͡ɺωΠνϟʔʢࣗવʣͷର֓೦ͱͯ͠ɺਓͷٕज़શൠΛҙຯͨ͠ɻʯ ޙ౻࿨ࢠ΄͔ʦฤʧʢʣʰจԽܦࡁֶʱʢ༗൹ֳʣ ͭ·ΓɺਓͷੜΈग़ͨ͠༗ܗແܗͷʮจԽࡒʯͰ͸ͳ͍

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ΤυΨʔɾγϟΠϯͷʮจԽʯͷఆٛ จԽͱ͸ڞ༗͞Εͨ҉໧ͷԾఆͷύλʔϯͰ͋Δɻ ҉໧ͷԾఆͱ͸ɺ֎෦ʹదԠͨ͠Γɺ಺෦Λௐ੔͠ ͨΓͱ͍ͬͨ໰୊Λղܾ͢Δࡍʹ૊৫ֶ͕शͨ͠ɹ ํ๏Ͱ͋ΔɻͦΕΒ͸૊৫ʹΑͬͯঝೝ͞Εɺ   ……ʢதུʣ……఻͑ΒΕΔɻ ΤυΨʔɾγϟΠϯʢɾݪஶʣ   ʰاۀจԽʦվగ൛ʧμΠόʔγςΟͱจԽͷ࢓૊Έʱʢന౧ॻ๪ʣ ͑Β͍ͻͱ͕ఆٛͨ͠จԽͱ͸ @mkwrd

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඼࣭จԽΛλςͱϤίʹ෼͚ͯଊ͑Δ @mkwrd ʮ඼࣭จԽࢼ࿦ʯͰ΋࢖ͬͨΞϓϩʔν

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඼࣭จԽ ૊৫จԽ͸඼࣭จԽΛ   แؚ͠ɺӨڹΛ༩͑Δ ඼࣭จԽͱ૊৫จԽͷ֊૚ߏ଄ ૊৫จԽ ඼࣭จԽ͕૊৫จԽΛ   ม͑Δ͜ͱ͸೉͍͠ @mkwrd

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จԽ ઓུ ઓུΛ࣮ݱ͢ΔͨΊʹ   ૊৫͸จԽΛҭΉ จԽ͸ઓུΛ༰қʹ   ࣮ߦෆೳʹͰ͖Δ จԽͱઓུ͸૊৫ͷ྆ྠ @mkwrd

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඼࣭จԽ ඼࣭จԽͷྠֲ ૊৫จԽ ૊৫ઓུ ඼࣭ઓུ ม͑Δͷ   ೉͍͠ ํ਑ʹٯΒ͑ͳ͍ Өڹྗ   ࣋ͯͦ͏ʁ @mkwrd

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૊৫จԽͱ͍͏ͷ͸ɺ૊৫ͷϦʔμʔ͕େࣄʹͯ͠ ͍ΔՁ஋؍΍৴೦͕೔ʑͷϦʔμʔͷݴಈʹදΕɺ ଞͷࣾһͷՁ஋؍΍ߟ͑ํʹӨڹΛٴ΅͠ɺࣾһͷ ೔ʑͷݴಈʹͦͷՁ஋؍ɾߟ͑ํ͕൓ө͞ΕΔ͜ͱ Ͱɺ૊৫શମͷจԽʹঢ՚͞ΕͨΓɺ࠶ڧԽ͞Εͨ Γ͍͖ͯ͠·͢ɻ άϩʔϏεʢʣ   ʰܦӦΛڭ͑ΔձࣾͷܦӦʱʢ౦༸ܦࡁ৽ใࣾʣ ૊৫จԽ͸Ϧʔμʔ͕߸ྩ͠ɺ֤ϨΠϠʔͰ޿͘൓ө͞ΕΔ @mkwrd ૊৫จԽৢ੒ͱ͸Ձ஋؍ɾ৴೦ͷτοϓμ΢ϯ

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@mkwrd ඼࣭จԽʮݟ͑ͳ͍ʯ໰୊ ૊৫ ඼࣭ จԽ

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@mkwrd ඼࣭จԽ͸඼࣭ʹؔΘΔ૊৫ਓͷߦಈͷू߹ମ จԽ͸૊৫ͷҰਓͻͱΓ͕ߟ͑ͨΓɹɹ ޠͬͨΓ͢Δ͜ͱΛϕʔεʹɺɹɹɹɹ ͦͷ݁Ռى͜͢ߦಈͷू߹ମͰ͋Δɻ ཱ৔Λ໰Θͣɺ୭΋͕ͦͷ૊৫ͷจԽΛ ͍॓ͯ͠Δɻ ૊৫ ඼࣭ จԽ

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@mkwrd จԽͱφϥςΟϒ จԽ͸૊৫ͷҰਓͻͱΓ͕ߟ͑ͨΓɹɹ ޠͬͨΓ͢Δ͜ͱΛϕʔεʹɺɹɹɹɹ ͦͷ݁Ռى͜͢ߦಈͷू߹ମͰ͋Δɻ ཱ৔Λ໰Θͣɺ୭΋͕ͦͷ૊৫ͷจԽΛ ͍॓ͯ͠Δɻ φϥςΟϒ narrative ͸૊৫ʹଐ͢Δɹ ҰਓͻͱΓ͕ߟ͑ͨΓޠͬͨΓ͍ͯ͠Δ ͜ͱͰ͋Δɻ φϥςΟϒʹ͸ҰਓͻͱΓͷܦݧ͕൓ө ͞Ε͍ͯΔ ૊৫ ඼࣭ จԽ ඼࣭ ඼࣭

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@mkwrd φϥςΟϒ͸จԽΛՄࢹԽ͢Δπʔϧɾ੾Γޱͷͻͱͭ ඼࣭ ඼࣭ φϥςΟϒΛݟΔ จԽ͕ݟ͑Δ

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@mkwrd 1. ੹೚φϥςΟϒʢThe Ownership Narrativeʣ 2. ςετφϥςΟϒʢThe "How-to-test" Narrativeʣ 3. Ձ஋φϥςΟϒʢThe Value Narrativeʣ ߏ଄ͱφϥςΟϒ͔Βߟ͑Δ඼࣭จԽৢ੒

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@mkwrd ੹೚φϥςΟϒͱ͸…… •୭͕඼࣭ʹӨڹΛ༩͑Δ͔ •૊৫಺ͰͲͷΑ͏ʹίϛϡχέʔγϣϯ͢Δ͔ •۩ମతʹͲͷΑ͏ͳ໾ׂΛ୲͍ͬͯΔ͔ •νʔϜؒͷ૬ޓ࡞༻͕ͲΕ΄Ͳػೳ͍ͯ͠Δ͔ ੹೚φϥςΟϒʢThe Ownership Narrativeʣ

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@mkwrd ςετφϥςΟϒͱ͸…… •඼࣭อূͷιϦϡʔγϣϯͷͻͱͭ •ͭ·ΓHowͱͯ͠ͷςετͷ࿩ •ϓϩμΫτ։ൃʹܞΘΔͻͱͷଟ͕͘ɺɹɹɹɹ ඼࣭ͱ͍͑͹ςετͩͱߟ͍͑ͯΔ ςετφϥςΟϒʢThe "How-to-test" Narrativeʣ

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ςετφϥςΟϒͱ͸…… •඼࣭อূͷιϦϡʔγϣϯͷͻͱͭ •ͭ·ΓHowͱͯ͠ͷςετͷ࿩ •ϓϩμΫτ։ൃʹܞΘΔͻͱͷଟ͕͘ɺɹɹɹɹ ඼࣭ͱ͍͑͹ςετͩͱߟ͍͑ͯΔ ςετ が اۀ׆ಈʹ͓͚Δॏཁ౓Λ૿͍ͯ͘͠ʹͭ Εͯɺ඼࣭ プ ϩϑΣογϣφϧʹٻΊΒΕΔ໾ׂ΍ ཁٻ͞ΕΔεΩϧ΋มΘ͖ͬͯͨɻ্खʹςετ がで ͖Δ だ ͚ で ͸΋͸΍े෼ で ͸ͳ͍ɻςετର৅ͷ ػೳ͔Βநग़ͨ͠ ビジ ωεʹ໾ཱͭಎ࡯Λཧ࿏੔વ ͱදݱ͠ɺෳ਺ͷνʔϜʹ·ͨ が ͬͨมԽΛओಋ͢ ΔೳྗΛൃش͢Δ͜ͱ が ٻΊΒΕ͍ͯΔɻ @mkwrd ʰLEADING QUALITYʱP.xiv ͚ΕͲ΋ʜʜ

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@mkwrd Ձ஋φϥςΟϒͱ͸…… •඼࣭΁ͷ౤ࢿͱϦλʔϯ ‣ऩӹੑ ✓ ੒௕ࢦඪɾࢢ৔౤ೖεϐʔυɾސ٬΁ͷ௥ՃՁ஋ ‣ίετ࡟ݮ ‣ϦεΫ௿ݮ Ձ஋φϥςΟϒʢThe Value Narrativeʣ

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@mkwrd Ձ஋φϥςΟϒ͸࠷΋ׂ߹͕௿͍…… ඼࣭ͱ͍͏΋ͷͷଊ͑ํ ۀ຿্ɺ඼࣭ͱՁ஋͕ ௚઀ؔ܎͢Δ΋ͷͱͯ͠ ଊ͑ΒΕ͍ͯͳ͍ͷͰ͸ͳ͍͔ʁ ͦ͏͍͏඼࣭จԽͷ૊৫͕ ଟ͍ͱ͍͏͜ͱͰ͸ͳ͍͔ʁ

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@mkwrd 1. ੹೚φϥςΟϒʢThe Ownership Narrativeʣ 2. ςετφϥςΟϒʢThe "How-to-test" Narrativeʣ 3. Ձ஋φϥςΟϒʢThe Value Narrativeʣ ߏ଄ͱφϥςΟϒ͔Βߟ͑Δ඼࣭จԽৢ੒

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඼࣭จԽ ඼࣭จԽৢ੒ͷαΠΫϧ ૊৫จԽ ૊৫ઓུ ඼࣭ઓུ ੹೚φϥςΟϒ ςετφϥςΟϒ Ձ஋φϥςΟϒ ͲΜͳՁ஋Λ ΋ͨΒͨ͠Β ͏Ε͍͔͠ʁ ্ҐจԽͷ   มԽ͕Өڹ ͞ΒͳΔ ݕ౼ɾཱҊ ͓Αͼਪਐ ͞ΒͳΔ ݕ౼ɾཱҊ ͓Αͼਪਐ Ձ஋Λ΋ͨΒ͢ઓུΛ   ࣮ݱ͢ΔจԽ͸ʁ Ձ஋Λ΋ͨΒ͢ઓུΛ   ࣮ݱ͢ΔจԽ͸ʁ ઓུ࣮ݱʹ   ޲͚ͨจԽͷ   ৢ੒ ઓུ࣮ݱʹ   ޲͚ͨจԽͷ   ৢ੒ ͲΜͳՁ஋Λ ΋ͨΒ͢Α͏ ඼࣭ઓུΛඳ͔͘ʁ ΑΜͰͶˠ ྑ͍͜ͱ͚ͩࣔ͢ਤ͚ͩΕͲ   ઓུʹ൓ൃͯ͠จԽ͕ؤͳʹ   ಈ͔ͳ͍͜ͱ΋͋Δ͔΋Ͷɻ @mkwrd

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૊৫͸֎͔Βଧͪख͕റΒΕ͍ͯΔ ૊৫จԽ ૊৫ઓུ ඼࣭ઓུ @mkwrd ඼࣭จԽ ੍໿৚݅ ͙͢ʹͲ͏ʹ͔Ͱ͖Δ΋ͷͰ͸ͳ͍ ۀք ༧ࢉ ૑ۀऀ ౤ࢿՈɾגओ εΩϧ ධՁ ظ଴ ૊৫ߏ଄ ܦӦऀ Ұྫͱͯ͠ʜʜ ΋ͬͱ͋Δʜʜ

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඼࣭จԽΛਅ伨ʹೝࣝ͢Δ͜ͱ͔Β࢝ΊΑ͏ ૊৫จԽ ૊৫ઓུ ඼࣭ઓུ @mkwrd ඼࣭จԽ ੍໿৚݅ ۀք ༧ࢉ ૑ۀऀ ౤ࢿՈɾגओ εΩϧ ධՁ ظ଴ ૊৫ߏ଄ ͙͢ʹͲ͏ʹ͔Ͱ͖Δ΋ͷͰ͸ͳ͍ ૊৫ɾνʔϜͷʮ඼࣭จԽʯΛ඼࣭φϥςΟϒͰଊ͑ͯϦʔυ͢Δ ܦӦऀ ΑΜͰͶˠ

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@mkwrd 1. ͳͥɺࠓιϑτ΢ΣΞ඼࣭ͳͷ͔ 2. ϏδωεՁ஋ͱاۀͷ੒௕ࢦඪ 3. ߏ଄ͱφϥςΟϒ͔Βߟ͑Δ඼࣭จԽৢ੒ ͜ΜͳষཱͯͰ͓࿩Λ͠·ͨ͠ɻ

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͜Μͳײ͡ͷΩʔϫʔυ͕ฒͿ͓࿩Ͱͨ͠ɻ @mkwrd ʻΩʔϫʔυʼ ʰLEADING QUALITYʱɺ඼࣭ɺϏδωεɺՁ஋ɺϨουΦʔγϟϯɺ ඼࣭ͷఆٛˍΧςΰϦ෼ྨɺʰβɾΰʔϧʱɺձࣾͷ໨ඪɺ   ΰʔϧσϯαʔΫϧɺΰʔϧσϯαʔΫϧࣗݾվ଄ɺϝτϦΫεɺ   ʰϦʔϯɾελʔτΞοϓʱɺاۀͷ੒௕ࢦඪɺจԽ࿦ɺ඼࣭จԽɺ   ઓུɺ඼࣭φϥςΟϒɺ඼࣭จԽৢ੒ͷαΠΫϧɺ੍໿৚݅ ʰLEADING QUALITYʱ͔Βߟ͑Δ ιϑτ΢ΣΞ඼࣭ͱϏδωεՁ஋