はじめてサービスデザインを任されたデザイナーがいかにRODEMの開発についていくようになったか

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͸͡ΊͯαʔϏεσβΠϯΛ೚͞Εͨ σβΠφʔ͕͍͔ʹ30%&.ͷ։ൃʹ ͍͍ͭͯ͘Α͏ʹͳ͔ͬͨ DevLoveؔ੢ ʰRODEM ։ൃͷݱ৔ʱ 2017.7.01 ਂ୔޾࣏࿠

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͜Μʹͪ͸ɺ ਂ୔޾࣏࿠Ͱ͢ ΢ΣϒαΠτɾΞϓϦ ίϫʔΩϯάεϖʔε ϑϦʔϥϯε

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30%&.Ͱ͸ ͜Μͳ͜ͱ΍Γ·ͨ͠ 30%&.ͷϓϩτλΠϓͰ͋ΔϞόΠϧ ΞϓϦͷσβΠϯ 30%&.ϩΰσβΠϯ ϐϘοτޙͷ؅ཧը໘ΠϯλʔϑΣΠε σβΠϯ ೥݄ͷϦχϡʔΞϧσβΠϯ 1 2 3 4

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ࠓ೔͓͸ͳ͢͠Δ͜ͱ มߋΛલఏͱͨ͠։ൃʹ ରͯ͠σβΠφʔ͔Β ߩݙͰ͖Δ͜ͱ

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೥ 30%&.ϓϩδΣΫτελʔτ

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౰ॳϞόΠϧΞϓϦͱͯ͠։ൃ

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౰࣌࢖͍ͬͯͨΞϓϦέʔγϣϯ ͬͪ͜΋ҰԠˣ

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σβΠϯϑΝΠϧڞ༗͸#BTFDBNQͰ

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ΞϓϦ੍࡞ͷཁٻʹ͍͍͚ͭͯͳ͍ʜ ݻఆͨ͠ཁૉͷΠ ϝʔδ͕Θ͔ͳ͍ ࣮૷ͯ͠ϞόΠϧͰݟΔͱͳΜ͔ҧ͏ ͜ͷը໘σβΠ ϯͷ࠷৽൛ͲΕ͚ͩͬ ʁ ཁૉؒ༨നͷΨΠ υϥΠ ϯ͕΄͍͠ ը૾͸ෳ਺αΠ ζͰॻ͖ग़ͯ͠Ͷ σβΠ ϯϧʔϧΛมߋ͍ͨ͠

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଍ΛҾͬு͍ͬͯΔةػײ͔Β ϓϩτλΠϐϯάʹڵຯ͕Θ͍ͨ

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౰࣌ͷϓϩτλΠϐϯάʜ #PPUTUSBQͳͲΛ༻͍ͨΠϯϒϥ΢β σβΠϯ͕ओྲྀ σβΠφʔʹ͸ෑډ͕ߴ͍ ͦ΋ͦ΋ΞϓϦͷ৔߹)5.-ͱ$44͍Βͳ͍ ϓϩτλΠϐϯά༻ͷ$44ͱຊ൪༻ͷ$44ɺ ݁ہผ෺ʹͳΔΑ͏ͳؾ͕͢Δʜ 1 2 3

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೥ ϐϘο τͯ͠΢ΣϒαʔϏε൛

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͜͜Ͱ4LFUDIΛѻ͍͸͡ΊΔ Ͱ΋ΠϚΠνΑ͕͞Θ͔ͬͯͳ͔ͬͨ

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ͦͷ͜Ζɺ άϥϑΟ οΫπʔϧͰͷ ϓϩτλΠϐϯά؀ڥ͕੔͖ͬͯͯͨ

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"EPCF9% ʢ&YQFSJFODF%FTJHOʣ ೥݄ύϒϦοΫϓϨϏϡʔ೔ຊޠ൛ެ։ ʮϫΠϠʔϑϨʔϜЋʯखؒͰͰ͖Δ

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͸͡Ίͯͷํʹ͸"EPCF9% खܰʹϓϩτλΠϐϯάΛମݧͰ͖Δ ͬ͞ͱϫΠϠʔϑϨʔϛϯά

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͸͡Ίͯͷํʹ͸"EPCF9% खܰʹϓϩτλΠϐϯάΛମݧͰ͖Δ ϦϯΫཁૉͱը໘Λͭͳ͛Δ

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͙͢ʹϖʔδભҠ͕ ࢼͤΔ

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ڞ༗ϘλϯͰ63-ൃߦ ϓϩτλΠϓΛଈެ։ɾڞ༗

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σβΠϯσʔλΛϓϩτλΠϓԽ 4LFUDI*O7JTJPO

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*O7JTJPOʜϓϩτλΠϓ࡞੒πʔϧ

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*O7JTJPOʜϓϩτλΠϓ࡞੒πʔϧ ϓϩδΣΫτͳΒແྉ

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*O7JTJPOʜϓϩτλΠϓ࡞੒πʔϧ ը૾Λಡ·ͤͯϖʔδ࡞੒ 5IF4BNQMFJNBHFJTEFTJHOFECZ.BIJTB%ZBO%JQUZB

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*O7JTJPOʜϓϩτλΠϓ࡞੒πʔϧ ๛෋ͳը໘ભҠΤϑΣΫτ 5IF4BNQMFJNBHFJTEFTJHOFECZ.BIJTB%ZBO%JQUZB

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*O7JTJPOʜϓϩτλΠϓ࡞੒πʔϧ ϥΠϒڞ༗Ͱखॻ͖ϝϞ·Ͱ 5IF4BNQMFJNBHFJTEFTJHOFECZ.BIJTB%ZBO%JQUZB

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*O7JTJPOʜϓϩτλΠϓ࡞੒πʔϧ 4LFUDIͱ࿈ܞ͢Δͱߋʹศར 5IF4BNQMFJNBHFJTEFTJHOFECZ.BIJTB%ZBO%JQUZB

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$3"'5ʜ*O7JTJPO੡4LFUDIϓϥάΠϯ

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$3"'5ʜ*O7JTJPO੡4LFUDIϓϥάΠϯ ϘλϯҰൃͰσβΠϯσʔλΛ*O7JTJPO΁ Ξοϓϩʔυɾಉظ αϯϓϧίϯςϯπͷΧϯλϯૠೖ खॻ͖ίϝϯτ ཁૉͷϦϐʔτ σβΠϯΨΠυͷࣗಈੜ੒ʢޙड़͠·͢ʣ 1 2 3 4 5

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ϥΫʹͳͬͨϙΠϯτ

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ཁٻΛͱʹ͔͘଎͘ΧλνʹͰ͖Δ 1IPUPDSFEJU$IBJSNBO@.FPXWJB7JTVBMIVOU$$#:/$4"

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ཁٻΛͱʹ͔͘଎͘ΧλνʹͰ͖Δ ཁٻΛͱʹ͔͘଎͘ΧλνʹͰ͖Δ Ұ൪େมͳͱ͜Ζ͸ཁ๬͔ΒجຊઃܭΛ ͱΓ͋͑ͣܗʹ͢Δͱ͜ ׂ͘Β͍ͷ׬੒౓ͰݟͤΔ ͸͖ͬΓ͠ͳ͍࢓༷΋ద౰ʹԾઆཱͯͯ ͭͬͪ͘Ό͏ 1 2 3

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1IPUPDSFEJUHPMECFSHWJB7JTVBM)VOU$$#:4" ϛʔςΟϯάͷՁ஋͕ഒ૿

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1IPUPDSFEJUHPMECFSHWJB7JTVBM)VOU$$#:4" ϛʔςΟϯάͷՁ஋͕ഒ૿ ϛʔςΟϯάͷՁ஋͕ഒ૿ σβΠϯσʔλͷڞ༗͕ͱͯ΋؆୯ मਖ਼ɾࢥ͍͖ͭ΋͙͢ʹ൓ө ϛʔςΟϯάͷؒʹ͋Β͔ͨऴΘΔ ϑΟʔυόοΫରԠ σβΠϯͷաఔ͕ڞ༗͞Ε͍ͯΔͷͰ εςʔΫϗϧμʔͷೲಘײ͕ߴ͍ 1 2 3 4

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1IPUPDSFEJUHPMECFSHWJB7JTVBM)VOU$$#:4" ࣮૷ऀ͕ൺֱత҆৺ͯ͠ணखͰ͖Δ

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1IPUPDSFEJUHPMECFSHWJB7JTVBM)VOU$$#:4" ࣮૷ऀ͕ૣΊʹ҆৺ͯ͠ணखͰ͖Δ ࣮૷ऀ͕ൺֱత҆৺ͯ͠ணखͰ͖Δ ಈ͔ͤΔ͔ΒɺΈΜͳͰૣظʹ6*ͷΞϥ΍ ໃ६Λ͋ͿΓग़͢͜ͱ͕Ͱ͖Δ ໃ६͕ͳ͍͜ͱΛ֬ೝͰ͖ͯͨΒɺ࢓༷ʹ ٙ೦Λ๊͔ͣʹػೳ࣮૷ʹूதͰ͖Δ 1 2

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4LFUDIʹΑΔ มߋʹڧ͍σβΠϯσʔλ࡞੒

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৽ػೳ γϯϘϧͷωετͱΦʔόʔϥΠυ

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γϯϘϧͷதʹγϯϘϧΛೖΕΔ -BCFM -BCFM -BCFM 8IFSFBSFZPV -BCFM -BCFM -BCFM CVUUPO CVUUPO CVUUPO CVUUPOT

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γϯϘϧʹؚ·ΕΔςΩετΛ্ॻ͖ &WFSZXIFSF 5IFSF )FSF 8IFSFBSFZPV CVUUPOT

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ωετ͞ΕͨγϯϘϧͷࠩ͠ସ͑ ɾ࡟আ 5IFSF )FSF 8IFSFBSFZPV CVUUPOT

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"UPNJD%FTJHO ෼ׂෆՄೳͳࡉ͔͍ίϯϙʔωϯτʢݪࢠʣ͔Β σβΠϯ͠ɺ͜ΕΒΛ૊Έ߹Θ͍ͤͯ͘͜ͱͰϖʔδ σβΠϯΛ૊৫͍ͯ͘͠σβΠϯͷߟ͑ํ ݪࢠ "UPNT ෼ࢠ .PMFDVMFT ༗ػମ 0SHBOJTN ςϯϓϨʔτ 5FNQMBUF ϖʔδ 1BHF

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ཁૉΛσβΠϯσʔλ্Ͱଟ૚ʹ૊৫

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༻ҙͨ͠ύʔπͷ૊Έ߹ΘͤͰ ৽نϖʔδσβΠϯ͕Ͱ͖Δ )FBEJOH )FBEJOH )FBEJOH )FBEJOH )FBEJOH )FBEJOH -PSFNJQTVNEPMPSTJUBNFU DPOTFDUFUVSBEJQJTDJOHFMJU TFE EPFJVTNPEUFNQPSJODJEJEVOUVU MBCPSFFUEPMPSFNBHOBBMJRVB 6UFOJNBENJOJNWFOJBN RVJT OPTUSVEFYFSDJUBUJPOVMMBNDP -BCFM -BCFM -BCFM -BCFM -BCFM -BCFM

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σβΠϯσʔλ͔ΒͷΨΠυੜ੒

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$44͔Β࡞ΔελΠϧΨΠυ͸͋͘·Ͱ ࣮૷ऀʹΑΔ࣮૷๏ͷڞ༗ͷͨΊͷࢿྉ σΟϨΫλʔɾσβΠφʔ͔Β࣮૷ऀʹ ελΠϧΨΠυΛࣔͤΔɾߋ৽Ͱ͖Δ 1 2

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$3"'5ͷϥΠϒϥϦ ελΠϧΨΠυʢTUZMFTʣϖʔ δΛࣗಈੜ੒ 4LFUDIσʔλʹؚ·ΕΔ৭ɾ ϑΥϯτɾςΩετελΠϧΛ ࣗಈͰݕग़ɾϦετΞοϓ ελΠϧΨΠυ͔ΒҰׅஔ׵ *O7JTJPO্ʹڞ༗

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*O7JTJPO ΠϯεϖΫτϞʔυ $3"'5ͰΞοϓϩʔυͨ͠ 4LFUDIσʔλΛ*O7JTJPO্Ͱ ղੳ ֤ը໘Λϒϥ΢βͰදࣔͭ͠ ͭɺίʔσΟϯάʹ໾ཱ͍ͭΖ ͍Ζͳ৘ใ͕ࢀরͰ͖Δ Ξηοτͷॻ͖ग़͠ʹ΋ରԠ

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σβΠϯΨΠυͰϥΫʹͳͬͨ͜ͱ ࣮૷ऀ΁ͷࢦ͕ࣔ໌շʹͳΔ 4LFUDIΛ͍࣋ͬͯͳ͍࣮૷ऀʹ΋؆୯ʹ σʔλΛৄ͘͠ݟͯ΋Β͑Δ ڞ༗͕؆୯ɻ࠷৽ͷ৘ใ͕ϘλϯҰൃͰ 1 2 3

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೥݄

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͜ΕΒͷπʔϧʹॿ͚ΒΕͯ 30%&.ϦχϡʔΞϧ

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No content

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Ծઆݕূͷݱ৔Ͱ σβΠφʔ͕Ͱ͖Δ͜ͱ

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σβΠφʔͷ࢓ࣄ͸ ʮ࢓্͛ʯ ͚ͩ ͡Όͳ͍ ϓϩτλΠϐϯάπʔϧͷྗͰԾઆΛ୹࣌ؒ Ͱ۩ݱԽͰ͖Δ σβΠϯύʔπͷίϯϙʔωϯτԽΛҙࣝ ͢Ε͹େ͖ͳมߋʹ΋৯͍͍͍͚ͭͯΔ ൺֱత༰қʹ࣮૷ऀΛΞγετ͢Δ͜ͱ͕ Ͱ͖Δ 1 2 3