Step 2
What's your name?
Step 1
Sign up.
Step 3
Verify your email.
@fmerian
It starts with three steps to sign up.
First things first
Slide 3
Slide 3 text
Step 4
What you'll use Loom for.
Step 5
What describes you.
@fmerian
Then, two more steps to learn more about you and how you'll use the product.
Slide 4
Slide 4 text
Step 5
Who you share videos with.
Step 4
What you'll use Loom for.
Step 5
What describes you.
@fmerian
In this process, the Loom team removed an extra step to keep the flow straightforward.
Slide 5
Slide 5 text
Step 6. Create a Workspace.
@fmerian
Now, let's start setting up the account.
Slide 6
Slide 6 text
@fmerian
The Loom team slighty edited the copy.
Step 6. Create a workspace.
BEFORE OPTIMIZED
Slide 7
Slide 7 text
Step 7. Invite your team.
The Loom team added this extra step to let you invite your team. @fmerian
Slide 8
Slide 8 text
@fmerian
The Loom team also removed the Skip button. Now, you HAVE to download an app.
BEFORE OPTIMIZED
Step 8. Pick out your shiny, new recorder to start with.
Slide 9
Slide 9 text
Step 8b. Installing Loom.
@fmerian
This loading screen is a nice labor illusion. Users value results more when obtained after a delay.
Slide 10
Slide 10 text
@fmerian
Step 9. Personal Library.
BEFORE AFTER
You don't start from a blank page anymore. Instead, the CEO welcomes you with a demo video.
Slide 11
Slide 11 text
Recap
Step 1. Sign up. Step 2. What's your name? Step 3. Verify your email.
Step 5. What describes you. Step 6. Create Workspace. Step 7. Invite your team.
Step 4. How you'll use Loom.
Step 8. Download.
@fmerian
Slide 12
Slide 12 text
Lessons learned.
Slide 13
Slide 13 text
If you build a product for teams, hint your users to invite their teammates.
@fmerian
Slide 14
Slide 14 text
Users value results more when they obtain them after a delay.
@fmerian
Slide 15
Slide 15 text
Don't start from a blank page.
@fmerian
Slide 16
Slide 16 text
One more step
I review onboarding experiences from great B2B SaaS companies
and share how I'd optimize them on Twitter.