Putting The Searcher First With GSC - Katie Stone BrightonSEO Deck

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Putting The Searcher First: Content Strategy Using GSC Katie Stone SEO Lead, Leadhub @KatieStoneSEO https://speakerdeck.com/stonek96

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➔ Texan born & raised ➔ Shutterbug ➔ #dogmom ➔ Reader! ➔ Swiftie 4 lyfe <3 LEADHUB A Little About Me:

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➔ Advanced GSC Analytics ➔ How To Use Regex In GSC ➔ Query Listening ➔ Case Studies ➔ Takeaways LEADHUB Agenda

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Advanced Analytics In GSC LEADHUB Find the data that MATTERS

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Tools Of The Trade / Google Search Console Enhanced Analytics LEADHUB

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Identifying Losses & Gains LEADHUB

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Identifying Losses & Gains / Water Softener Company In Austin, TX LEADHUB

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LEADHUB Home Service Company / Growth Since Content Strategy Implementation

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But we can go deeper…

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Using Regex In SEO LEADHUB Narrow down what matters to your audience.

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Using Regex In SEO / Symbols You Should Know LEADHUB

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Using Regex In SEO / Step 1 LEADHUB Select “+ New” and then select “Query”

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Using Regex In SEO / Step 2 LEADHUB Select “Custom (regex)”

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Using Regex In SEO / Step 3 LEADHUB Use the regex formulas from before to identify content opportunities

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Using Regex In SEO / Identifying Question Queries LEADHUB Use the regex formulas from before to identify content opportunities REGEX

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Using Regex In SEO / Identifying Question Queries LEADHUB

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Using Regex In SEO / Identifying Commercial Intent LEADHUB

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Using Regex In SEO / Brand Listening LEADHUB

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Using Regex In SEO / Service Area Queries for HVAC Client LEADHUB

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Identifying Losses & Gains / Plumbing Company In San Antonio LEADHUB Hyperlocal Content >>>

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Using Regex In SEO / Filter Irrelevant Words LEADHUB

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LEADHUB Query Listening

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LEADHUB The People Want Topics Not Keywords

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LEADHUB Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical New Service Vertical Silo Content Added

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LEADHUB Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical

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LEADHUB Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical

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LEADHUB Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical

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Applied Query Listening / Mission Air Conditioning, Plumbing & Electrical LEADHUB +230.3% Engaged Sessions on Electrical Services +120.19% Event Count on Electrical Services

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LEADHUB Using Query Listening For Multimedia Creation

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