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Scaling WooCommerce for international sales
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Jimmy Rosén Founder, Angry Creative
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Richard Sweeney Senior developer, Angry Creative
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E-commerce Elastic Search & Solr GitLab phpUnit Laravel BuddyPress Social Intranet Digital marketing Monitoring WooCommerce
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Case: iDeal of Sweden
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Fast-paced startup
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Why WooCommerce?
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Cashflow
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”WooCommerce won’t scale, use X” - Generic E-commerce development firm
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Bang for the buck
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The mission
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Goal 1 Make current setup survive
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Goal 2 Build brand & increase conversion
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Goal 3 New market in < 1 week
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Goal 4 Scale from $0.5M to $120M
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What we did
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Process
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Architecture
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WooPIM
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Custom checkout
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Hosting
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Results
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Conversions are up +24%
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Launching in new markets in 2 days
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Scaling
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Takeaways
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Takeaway 1 GeoIP is harder than you think
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Takeaway 2 Scaling multisite < Scaling single instance
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Takeaway 3 ERP & PIM
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Takeaway 4 Good partner is 80%
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Takeaway 5 You can’t spend enough on hosting
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We’re here all week! angrycreative.se
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Questions? angrycreative.se
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Thank you! angrycreative.se