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Your presentation is from you
but it’s for your audience
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do you know your audience?
? ? ?
?
?
?
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How do you research them?
? ? ?
?
?
?
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Small group
Get investigative
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Where? Online...
Company
website
& culture
http://
SlideShare Company
blog
Articles
in the
press
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...or through Social media
(but don’t be creepy)
twitter Linkedin
✔ ✔
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facebook Instagram
...or through Social media
(but don’t be creepy)
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Big group
Develop Personas
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Imagine the
type of individuals
in the audience
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Example:
a business conference
attended by
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marketing sales
Example:
a business conference
attended by
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2 PERSONAS
Example:
a business conference
attended by
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Pamela Jim
Give these personas
a name
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Give them
a back story
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Give them a personality
(they will need to speak later)
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Now imagine that you were one
of these audience members
or personas
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New perspective
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New perspective
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Put yourself
in their shoes
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Other people's shoes
are not easy to wear.
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evaluate
you
get
inspired
get
informed
evaluate
your idea
Your Audience
has wants
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grow their
business
advance
their career
be more
skilled
Your Audience
has their own life goals
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Their growth - personal or professional -
could be at stake.
Your Audience
has stakes
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Your Audience
has reasons
?
they
happened
there
they chose
to be there
someone
sent them
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WANTS GOALS
?
REASONS
STAKES
You also have
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Write them down.
How?
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AS AN AUDIENCE
MEMBER I WANT
---------------------
---------------------
---------------------
---------------------
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AS AN AUDIENCE
MEMBER MY
GOALS ARE
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AS AN AUDIENCE
MEMBER MY
STAKES ARE IN
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AS AN AUDIENCE
MEMBER I AM
ATTENDING
BECAUSE:
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---------------------
?
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PAM JIM
RUDY
ANNA JEFF RITA
MIKE SONIA
Do this for all the people or personas
that will be in the room with you
Create a presentation that
meets the wants and goals
of your audience.
And yours at the same
time.
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If no goal or want match, give priority
to your audience over your goals.
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Create bene ts in the
areas that are at stake for
you and your audience.
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OUTCOME
Be clear about the reasons behind
your own presentation.
What is your desired outcome?
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Now to the hard
stuff
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Lay out your material and look at it
with the eyes of your audience.
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Read out your notes and listen to
them with the ears of your audience
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How will your audience feel
about your language?
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How will your audience feel
about your visuals?
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How will your audience feel about
the overall style of the presentation?
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BOOM
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Now, if you have been honest there
should not be even one part of your
presentation left standing.
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This process changes everything.
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To summarise
1. change your perspective
2. investigate your audience or create personas
3. understand wants, goals, stakes & reasons
4. reconcile them with yours
5. look at your material with their eyes
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PHOTOS - Creative Commons – Attribution (CC BY 2.0)
To-do-list by John Schultz
on Flickr
Programmeren by Waag Society
on Flickr
NASA Goddard Summer Interns 2011 by NASA
on Flickr
Workshop Gamestorming by Sebastiaan ter Burg
on Flickr
Notebook by Kelly Sikkema
on Flickr
Hard Work by Mad Wraith
on Flickr
Listening to Music on the Train by David Goehring
on Flickr
Earth Day Presentation by NASA
on Flickr
ICONS - Creative Commons – Attribution (CC BY 3.0)
Crowd designed by Alex Kwa
from the Noun Project
Present designed by Bruno Gätjens González
from the Noun Project
Target designed by Edward Boatman
from the Noun Project
Investment designed by gilbert bages
from the Noun Project
Calibrate designed by David Waschbüsch
from the Noun Project
Projection Screen designed by Garrett Knoll
from the Noun Project
Frame designed by irene hoffman
from the Noun Project
Transform designed by Daniel Hug
from the Noun Project
Independent designed by Grif n Mullins
from the Noun Project
CREDITS
Picture designed by Chris Clausen
from the Noun Project
Compass designed by Jens Windolf
from the Noun Project
Compass Rose designed by Proletkult Graphik
from the Noun Project
Book designed by Edward Boatman
from the Noun Project
PHOTOS - Public Domain
Sherlock Holmes
from Anglotopia
Drawing made easy, p. 83 by Edwin George Lutz
on Flickr
Creative Commons (CC0 License)
Gum
on Gratisography