What you need to know to
create an effective website
by Natalie MacLees
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About Me
Purple Pen Productions
founder + principal
jQuery for Designers
author
SoCal WordPress Users’ Group
organizer
jQuery LA Users’ Group
founder + organizer
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Learn the lingo
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Browser
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Search engine
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Domain name
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Hosting
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Where do I start?
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Start with a plan
Yep, even if you’re going to hire someone
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?
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why?
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who?
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what?
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What people
want to know
What you want
to tell people
Ideal content
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where?
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when?
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how?
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Spy on the competition
See what’s going on in the world
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Content decisions
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Sketch a site map
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portfolio
home
blog
wordpress
clients
news
events
classes
workshops
meetups branding
services
design
dev
wordpress
about
our staff
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No content
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• Home
• Blog
• wordpress
• clients
• news
• Events
• classes
• workshops
• meetups
• Services
• design
• development
• branding
• wordpress
• About
• our staff
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Create your content
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Mind the gap
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You must have...
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Who you are &
what you’re about
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Simple, sensible address
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Clear, effortless navigation
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Contact information
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Establish credibility
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CTA
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Findability
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Fresh, quality content
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Secure hosting
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Friendly design and style
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Clear and consistent branding
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Usability and accessibility
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Mobile
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Social media
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Video
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Should you DIY?
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Budget
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Skill level
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Time and interest
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All the jobs
• Research
• Copywriting
• Copy editing
• Photography
• Videography
• Design
• Development
• Statistics
• Backups
• Maintenance
• SEO
• Marketing