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@biilmann netlify.com The JAM Stack JavaScript, APIs and Markup

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@biilmann netlify.com Matt Biilmann www.netlify.com

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@biilmann netlify.com The New Front-end stack Git centric workflow, Front-end build tools, API Economy

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@biilmann netlify.com Google Trends, Interest Over Time 2015 2014 2013 2012 2011

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@biilmann netlify.com Google Trends, Interest Over Time 2015 2014 2013 2012 2011 FTP Git

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@biilmann netlify.com Downloads of Gulp and Grunt 0 13,333,333 26,666,667 40,000,000 2013 2014 2015 2015 2014 2013 29.7 Million

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@biilmann netlify.com API Economy

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@biilmann netlify.com Disrupting the way we’re building the web

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@biilmann netlify.com The Old Stack The problems, and how we got here

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@biilmann netlify.com

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@biilmann netlify.com Browser Server

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@biilmann netlify.com Browser Server

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@biilmann netlify.com Server Program Browser

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@biilmann netlify.com Server Program Browser

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@biilmann netlify.com Server Program Database Browser

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@biilmann netlify.com Server Program Database Browser

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@biilmann netlify.com Server Cache Program Database Cache Browser

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@biilmann netlify.com Server Cache Program Database Cache Browser

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@biilmann netlify.com CDN Server Cache Program Database Cache Sync

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@biilmann netlify.com CDN Server Cache Program Database Cache Sync

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@biilmann netlify.com CDN Server Cache Program Database Cache Sync Cache Invalidation Cloud Provisioning Monitoring Fingerprinting Versioning Consistent Hashing Replication Migration Tuning Release Engineering Auto-scaling Security Updates

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@biilmann netlify.com

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@biilmann netlify.com

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@biilmann netlify.com The Old Stack Is breaking down!

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@biilmann netlify.com • Security • Reliability • Performance

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@biilmann netlify.com • Security • Reliability • Performance

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@biilmann netlify.com – EnableSecurity “According to statistics From 40,000+ WordPress Websites in Alexa Top 1 Million, more than 70% of WordPress installations are vulnerable to hacker attacks.”

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@biilmann netlify.com – Drupal Core “Proceed under the assumption that every Drupal 7 website was compromised unless updated or patched before Oct 15th, 11pm UTC, that is 7 hours after the announcement.”

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@biilmann netlify.com Building secure sites is hard! Need deep knowledge of both complex browser issues, and back-end security patterns

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@biilmann netlify.com • Security • Reliability • Performance

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@biilmann netlify.com

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@biilmann netlify.com

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@biilmann netlify.com Empowering front-end developers to accidentally DDOS the entire system!

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@biilmann netlify.com • Security • Reliability • Performance

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@biilmann netlify.com Tealeaf/Harris Interactive

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@biilmann netlify.com Tealeaf/Harris Interactive

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@biilmann netlify.com An Excuse for Walled Gardens

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@biilmann netlify.com How do we solve this?

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@biilmann netlify.com Decouple Building & Hosting Generate Markup, decorate with JavaScript, Consume APIs

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@biilmann netlify.com CDN Server Cache Program Database Cache Sync Cache Invalidation Cloud Provisioning Monitoring Fingerprinting Versioning Consistent Hashing Replication Migration Tuning Release Engineering Auto-scaling Security Updates

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@biilmann netlify.com CDN Browser

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@biilmann netlify.com CDN Browser

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@biilmann netlify.com CDN Build Tool Git APIs When a user requests a page When you push your code

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@biilmann netlify.com CDN Build Tool Git APIs When a user requests a page When you push your code

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@biilmann netlify.com Decouple Front-end and Back-end Backend limited to APIs. Front-end generated with modern build tools

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@biilmann netlify.com CDN APIs

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@biilmann netlify.com CDN APIs

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@biilmann netlify.com – Thomas Reynolds, Technical Director, Instrument “We are down to two back-end developers out of thirty-something engineers. Clients are paying for something they can see and back-end is like the glue that makes it all work.”

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@biilmann netlify.com Pre-bake the markup and enhance with JavaScript Build out all public facing pages. Performance that no other approach can beat.

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@biilmann netlify.com JavaScript, APIs and Markup

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@biilmann netlify.com So are we back to “Static Sites” Is Static the Answer?

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@biilmann netlify.com

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@biilmann netlify.com Static

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@biilmann netlify.com Static

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@biilmann netlify.com Hyper Dynamic Much more so than the sites we built with the LAMP stack years ago

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@biilmann netlify.com

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@biilmann netlify.com

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@biilmann netlify.com

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@biilmann netlify.com 15,000+ HTML pages

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@biilmann netlify.com Active Content Strategy

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@biilmann netlify.com 4 Regions, 3 Locales

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@biilmann netlify.com Live Search & Filters

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@biilmann netlify.com Built on 2 APIs

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@biilmann netlify.com Thousands of lines of Ruby and JS

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@biilmann netlify.com Definitively not static!

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@biilmann netlify.com

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@biilmann netlify.com

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@biilmann netlify.com Daily Global News

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@biilmann netlify.com As Dynamic as it Gets

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@biilmann netlify.com No Moving Parts

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@biilmann netlify.com Static Front-end + Static JSON files

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@biilmann netlify.com Not Static!

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@biilmann netlify.com

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@biilmann netlify.com A New Stack JavaScript, APIs and Markup

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@biilmann netlify.com The JAM Stack The stack has moved up a level

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@biilmann netlify.com 100m+ Build tool Downloads 12m+ Github Users Exponential usage growth

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@biilmann netlify.com JAM philosophy • Decouple Building & Hosting • Decouple Front-end & Back-end • API’s rather than Databases • Pre-baked Markup, enhanced with JS

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@biilmann netlify.com JAM philosophy • Decouple Building & Hosting • Decouple Front-end & Back-end • API’s rather than Databases • Pre-baked Markup, enhanced with JS

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@biilmann netlify.com JAM philosophy • Decouple Building & Hosting • Decouple Front-end & Back-end • API’s rather than Databases • Pre-baked Markup, enhanced with JS

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@biilmann netlify.com JAM philosophy • Decouple Building & Hosting • Decouple Front-end & Back-end • API’s rather than Databases • Pre-baked Markup, enhanced with JS

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@biilmann netlify.com JAM philosophy • Decouple Building & Hosting • Decouple Front-end & Back-end • API’s rather than Databases • Pre-baked Markup, enhanced with JS

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@biilmann netlify.com JAM Stack Git Build Tools Frameworks APIs CDN

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@biilmann netlify.com Single Page Apps • Git Based flow
 Pull -> Watch -> Commit -> Push • Build Tools
 Grunt, Gulp, Broccoli, Webpack • Frameworks
 React, Angular, Ember, etc… • APIs
 Home-brewed APIs

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@biilmann netlify.com Websites • Git Based flow
 Pull -> Watch -> Commit -> Push • Build Tools
 Middleman, Hugo, Jekyll, Roots, Gatsby, Metalsmith, Hexo, etc… • APIs
 Disqus, Intercom, Contentful, Swiftype, static JSON, etc…

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@biilmann netlify.com Hybrids • Git Based flow
 Pull -> Watch -> Commit -> Push • Pre-bake Markup
 Middleman, Hugo, Roots, Gatsby, etc… • Enhance with SPAs
 React Components, Angular, no framework • Combine with APIs
 Discourse, Lunrjs, Stripe, etc…

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@biilmann netlify.com JAM Stack Git Build Tools Frameworks APIs CDN

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@biilmann netlify.com Why are they all doing this? Cost Security Speed Git Control

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@biilmann netlify.com Best Practices • Entire site on a CDN • Atomic Deploys • Instant Cache Invalidation • Everything lives in Git • Automated Builds

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@biilmann netlify.com Best Practices • Entire site on a CDN • Atomic Deploys • Instant Cache Invalidation • Everything lives in Git • Automated Builds

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@biilmann netlify.com 6x faster Hosted on netlify.com smashingmagazine.com

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@biilmann netlify.com 6x faster Hosted on netlify.com smashingmagazine.com

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@biilmann netlify.com Amazon—1.6 Billion in lost sales/year Google—20 million lost searches/year What does 1 second cost?

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@biilmann netlify.com

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@biilmann netlify.com Want success with a toy startup?

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@biilmann netlify.com Get your toy to star in Star Wars!

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@biilmann netlify.com And then watch your servers burn!

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@biilmann netlify.com Unless you entire site is on a CDN

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@biilmann netlify.com

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@biilmann netlify.com Best Practices • Entire site on a CDN • Atomic Deploys • Instant Cache Invalidation • Everything lives in Git • Automated Builds

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@biilmann netlify.com Best Practices • Entire site on a CDN • Atomic Deploys • Instant Cache Invalidation • Everything lives in Git • Automated Builds

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@biilmann netlify.com Best Practices • Entire site on a CDN • Atomic Deploys • Instant Cache Invalidation • Everything lives in Git • Automated Builds

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@biilmann netlify.com Best Practices • Entire site on a CDN • Atomic Deploys • Instant Cache Invalidation • Everything lives in Git • Automated Builds

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@biilmann netlify.com Let’s continue the talk! #JAMStack jamstack.org matt@netlify.com