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The Power of Inclusive Thinking Imran Afzal UX Manager FGH / Otto UK @avimran

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Exclusion @avimran

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Environment, not person 1980 2001 @avimran

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@avimran Impairments

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Curse of Knowledge We all suffer from a cognitive bias forcing us to assume others have the same knowledge as us @avimran

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If we don’t intentionally include, the risk is to unintentionally exclude @avimran

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Exclusion in Digital Source: Good Things Foundation @avimran

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“The scarce resource of the 21st century will not be technology; it will be attention.” Mark Weiser @avimran Attention

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What are the points of exclusion? @avimran

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Colour

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Language @avimran

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Instructions @avimran

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Interaction @avimran

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Attention

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Does inclusive design overcome exclusion? @avimran

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Everyone is responsible - not just the designer @avimran

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Inclusive Thinking Ronald Mace coined the terms ‘Universal Thinking & Design’ Ideas and thinking rooted in the diversity of society @avimran

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How can you put Inclusive Thinking into practice? @avimran

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1. Overcome Personal Bias Move away from your bias – don’t create for yourself or focus on your abilities @avimran

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2. Situation Design for situational impairments by considering where people interact with the product @avimran

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3. Be Resilient Inclusive Thinking takes effort and resilience because it demands a journey involving change @avimran

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4. Seek Out Exclusion Seek out points of exclusion, educate and build towards inclusion Colour Language Instructions Interaction Attention @avimran

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The Power of Inclusive Thinking @avimran

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Solve for One, Extend for Many @avimran

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Inclusion is about making a better world for everyone @avimran